高中英语 Unit5Inside advertisingListening课件 新人教选修9.ppt

listening superstarclothingstoresrunoutsingingwideandnarrowsavemoneyuncomfortabledialtheoperatorlatestfashionlitresofwater listentothethreeradioadvertisements tickthewordsandexpressions 2 whatwaseachadvertisementpromoting advertisement1 superstarshoesandbootsadvertisement2 theimportanceofsavingwateradvertisement3 starfmradiostation 3 listenagainandwriteitsnumberbesidethecorrectanswer whatisthepurposeoftheadvertisement a toinformpeopleaboutsomethingnew b tosellsomething ad3 ad1 c topersuadepeopletodosomething d totellpeoplewheretogetmoreinformation ad1 3 ad2 3 2 whichpeoplearethemaintarget a youngwomen b maturemenandwomen c families ad1 ad2 3 ad2 3 whatistheadvertisementappealingto a adesiretodotherightthing b adesiretobecomfortable c aninterestinclassicalmusic d awishtobeinfashion ad2 ad1 ad3 ad1 listenandwritedownanyfacts savewater turningoffthetapwhilebrushingteethsaveswater havingshortshowerssaveswater ourdamsaregettinglow thereisawebsitewithmoreinformationaboutsavingwater starfm anewradiostation canbefoundat104 5waveband superstarshoesandboots allsizes availableatshoestores a coolshoes b thanks they resuperstar a expensive b notatall superstarshavegreatstylesatreasonableprices a butihavebigfeet ad1 listeningtext b noproblem superstarscomeinallsizes longandshort wideandnarrow a wheredoyougetthem b allgoodshoestores a great b wanttodance a again aren tyourfeetsore b noway notwheni mwearingsuperstars c superstarshoesandboots latestfashions allsizes comfortable availableatallgoodshoestores a dad turnthetapoffwhileyou rebrushing b whatfor a itsaveswater b thatwon tsavemuchwater ad2 a butifeveryoneinthewholecityturnsoffthetapwhilethey rebrushingtheirteeth thinkhowmuchwaterthatwouldsave andifyoustopsingingintheshower youwon tbeintheresolongandwe llsavelitresofwater c sam srightyouknow thewaterinourdamsisgettinglow wecouldrunout youknow besides yoursinging sterrible b ok ok you reright wedoneedtosavewater whatothercleverwayscanyoutellmeabout sam a i llshowyou there safantasticwebsite d forinformationandtipsonhowtosavewater woman starfm thenewstationeveryone slisteningto man finditonyourdialatfm104 5 ad3 listeningonp83 listentothetapeagainandfocusonthepresident sreplies beforesheanswersthequestionsshemakesacommentabouteachquestion completehercommentanddiscusswhyshebeginsheranswerwiththesecomments that san question excellent 2 good ben 3 yes i butinfact we dbealotworseoffwithoutadvertising 4 that s question point understandyourfeelings anothergood listeningtext questionsonadsaseniorenglishclasshasbeenlisteningtoatalkbythepresident msteflon ofanadvertisingcompany nowitisthestudents turntoaskquestions msteflon mmrhall hkate kben bsarah stom t h thankyou msteflon fortakingtimetocomeandtalktousabouttheworldofadvertising i msurewe vealllearnedalot now students haveyouanyquestionsformsteflon kate k urn ifoundyourtalkveryinterestingandicanseethattheworkofanadvertisingagencyisverycomplicatedandalsoveryexpensive butdoadvertsreallywork ihardlyevernoticethem andevenwiththeonesidonotice iusuallyforgetthenameoftheproduct t that sanexcellentquestion andyou requiteright wedon tnoticemanyoftheadvertisementsweseeorheareveryday butwedorememberadsforproductswewouldliketohave afterthislesson trythisexperiment eachofyouwritedownthenameoftheproductthatisadvertisedinthetwoorthreeadvertisementsyoudoremember thenmakealist iguaranteethatthelistwillbequiteshortbecausemostofyouareinterestedinthesameproducts suchassportsshoes fashionclothes moviesandsoon ithinkyouwillrememberthenamesoftheseproductssimplybecausetheyarerelevanttoyourlifestyle h anotherquestion ben b msteflon you vetalkedabouthowmuchmoneycompaniesspendonadvertising well iftheydidn tspendthatmoney wouldn tthethingswebuybecheaper t goodpoint ben butyousee acompany sadvertisingcostisaverysmallpartoftheiroverallbudget theyspendhundredsoftimesmoremoneyonmakingtheproductsandgettingthemintotheshops soyousee savingonadvertisingwouldn tmakemuchdifferencetothecost s ifindadvertsannoying theyinterruptmyprogrammesontelevisionandallthosebigbillboardsaroundtownaresougly advertisingbenefitstheadvertiser butitdoesn tbenefitordinarypeople wouldn tourworldbebetterifwemadeadvertisingillegal t yes iunderstandyourfeelings butinfact we dbealotworseoffwithoutadvertising forastart therewouldbenomagazines yousee itcostsalottoproduceamagazine andthey dbeveryexpensivetobuyiftheadvertisersdidn tpaymostofthecostbybuyingadvertisingspaceinthemagazine thesamethingappliestotelevision theadspayfortheprogrammes t howcanyoutellifanadvertisementistellingthetruthornot t mmm that sanothergoodquestion wellfirst fadeout listeningonp88 readthethreeadvertisementsandtheningroupsdiscussthequestionsbelow 1 whatisthepurposeoftheseadvertisements topersuadepeopletocometoaconcertatnewtownhighschool 2 whatinformationdoallthreeadsgive place time date 3 whichadtargetsparents explainwhy ad2 comealongandseehowtalentedyourchildis 4 whichadtargetsstudents explainwhy ad3 students bringafriendandgetinforhalfprice 5 whodoyouthinkthefirstadtargets explainwhy peopleinthenewtowncommunity helpustomakenewtownacommunitytobeproudof 2theseniorstudentsatnewtownhighschoolarehavingaconcerttoraisemoneytohelphomelesschildren mandyandherfriendsareinchargeofadvertisingtheconcert listenastheyplantheiradvertisementsandthenanswerthequestions 1 whodotheywanttoattracttotheirconcert namethreedifferentgroupsofpeople students parentsandotherpeopleinthecommunity 2 whydotheyneedthreedifferentadverts eachgrouphasdifferentneedsandinterestssotheyhavetotargeteachgroupseparately 3 whatdoessarathinkisdishonest doyouagreeordisagreewithher why sayingthatstudentscangetinforhalfprice butinfacttheyraisedthepriceinthefirstplacesotheycouldthenhalveittobringitbacktothepricetheywantedtocharge theseniorstudentsatnewtownhighschoolhavedecidedtoputonaconcerttoraisemoneyforanorganizationthatlooksafterhomelesschildren mandyandherfriendsareinchargeofadvertisingtheconcert mandy mdanny dsarah sbob b advertisingaconcert listeningtext m isupposefirstweshoulddecidewhowewanttocometoourconcert d studentsfromthisschool ofcourse s whataboutparents we dmakemoremoneyiftheycometoo b andmaybewecouldgetotherpeopleinthecommunitytocomeaswell s whywouldtheyliketocome d iftheyknowit stohelphomelesspeople theymaywanttocome b wecouldmakesomeadvertisementstotellthemwhatthemoneyisfor m yeah wecanmakeanadvertisementthatwillmakethemfeelgoodabouthelpingothers b yesandmakethemfeelpartofthecommunity s yeah ilikethatidea m ok sowe llmakeoneadvertisementforpeopleinthecommunity b mmm andwecanputthematbusstopsandinshopsandonthenoticeboardoutsidetheschool m ok sowhataboutparents d that seasy themessageontheiradvertisementshouldbesomethinglike comeandseehowtalentedyourchildis s butwhatabouttheparentsofstudentswhoaren tintheconcert m mmmm wecouldexplainthatthey dbesupportingtheirsc