中央广播电视大学 开放本科 商务英语(下) 试题 2008年1.pdf

试卷代号 1053 中央广播电视大学 2 0 0 7 2 0 08学年度第一学期 开放本科 期末考试 英语专业商务英语 下 2 试题 2008年1月 注意事项 一 将你的学号 姓名及分校 工作站 名称填写在答题纸的规定栏 内 考试结束后 把试卷和答题纸放在桌上 试卷和答题纸均不得带 出考场 二 仔细阅读题目的说明 并按题目要求答题 答案一定要写在答 题纸指定的位置上 写在试卷上的答案无效 三 用蓝 黑圆珠笔或钢笔答题 使用铅笔答题无效 354 Part One Reading 20 points Remember e learning In 2003 both the limits and potential of the Internet for business education are becoming clearer Many people do indeed want to sit down at their computers and take courses at their leisure but they also want to see their teachers in the flesh The market for online only programmes is shaky at best The more prestigious schools have had a hard time making them work their reputations are not on the whole enough to overcome qualms about distance learning When U next based in Deerfield Illinois founded the online only Cardean University in 2000 it recruited professors from the University of Chicago Stanford University and the London School of Economics LSE to develop course materials but it has fewer than 500 students enrolled in its MBA programme By contrast the University of Phoenix and Heriot Watt University each has more than 10 000 enrolled MBA students Eduventures a research and consulting firm that specialises in education estimates that 350 000 students一 only 2 of all students in college or above in the United States are enrolled in online only programmes Several ventures by top institutions have failed altogether NYU Online which offered versions of New York University courses shut down in November 2001 Fathom mainly sponsored by Columbia University seemed even more promising it offered free and paid for material from such diverse sources as Columbia LSE Cambridge University Press and the British Museum But after spending 30m Columbia wasn t seeing enough return on its investment and in January 2003 announced that Fathom would also be shut down But less prestigious schools not saddled with such high expectations have more freedom to experiment Take for example Auburn University an Alabama school better known for its football teams than for its MBA programmes Schools such as Auburn can use technology as a tool to reach students living further away and thus increase their national reputations Daniel Gropper executive director of MBA programmes at Auburn s College of Business reports that Auburn s most successful executive MBA programme is a blend in which participants receive lectures on CDs and discuss class materials online then spend a total of five weeks on campus The online offline mixture seems to have satisfied both the college and the students more than 90 of students complete the programme says Mr 355 Gropper and two thirds of them are based outside Alabama and Georgia Such hybrid programmes are on the rise With online programmes access to technology becomes crucial one of the reasons given for Fathom s demise was that the users technology could not keep up with the demands of the courses One place then to watch for the possibilities of online executive education might be Korea where broadband use is widespread about 68 of households are thought to have access Korea National Open University which teaches only in Korean claims to have education on demand offerings and hosted a 2002 conference for open universities in Asia on distance learning Cardean sensing an opportunity created EducAsia a separate business with offices in Seoul and Singapore in early 2000 EducAsia now offers 52 courses on business topics all in English and four in Korean as well ranging from eight to 30 hours long Mark the following statements True or False according to the information provided in the text 1 In the 21 century people prefer studying online in their spare time to sitting in the classrooms 2 In 2000 the market for online only programmes is not well developed as expected for Unext 3 Only 2 of the 350 000 students in the U S are enrolled in online only programmes 4 Online only programmes by some famous universities can not last long 5 Fathom sponsored by Columbia University was the only successful and profitable online programm巳 6 One of the reasons why some online programmes fail is that the users technology can hardly keep up with the demands of the courses 7 Blended programmes satisfy both the students and the college 8 The great majority of the students complete the hybrid executive MBA programme in Auburn s College of Business 9 About two thirds of the Korean households are thought to have broadband access 10 Korea National Open University offers courses in Seoul and Singapore 356 民 Part Two Short Answer Questions 10 points Answer the following questions based on what you have learned from the textbook You should use complete sentences 1 What are theways to achieve goodwill in a letter 2 What are the questions should you ask yourself before writing a memo or e mail message Part Three Writing 70 points I Revise each of the following sentences according to the requirement gtven in the brackets Please write your revised version on the Answer Sheet 10 points 1 Fill out these forms beforeApril 1 therefore we can process them in time to make it courteous 2 Pursuant to what we agreed please find our check in the amount of 5 000 in the attachment to improve the conciseness 3 The decision cannot be made without the approval of the dean of the schoo to make it positive 4 The proposal should allow either for an increase in prices suggested a way to cut costs to improve parallelism 5 You prompt reply will ease our job of delivering your goods to emphasize the you view II Revise the following memo And the formatting of the memo is to be scored 3D points TO Patricia Karathanos Vi ce President FROM Mike Montgomery Marketing SUBJECT Copiers Although you ve opposed the purchase of additional copiers in the past I think I ve found a great deal on a copier that s just too good to pass up but we must act before May 1 Copy City has reconditioned copiers that are practically being given away If we move fast they will provide many free incentives一 l ike a free copier stand free starter supplies free delivery and free installation 357 院 We must find a way to reduce copier costs in my department Our current copier can t keep up with our demand Thus we re sending secretaries or sales reps to Copy Quick for an average of 10 000 copies a month These copies cost 5 cents a page and waste a lot of time We re making at least eight trips a week adding up to a considerable expense in travel time and copy costs Please give this matter your immediate attention and get back to me as soon as possible We don t want to miss this great deal 皿 Writing 30 points The Situation Dustin 0 Hair a magazine editor asks your organization for confidential information regarding the salaries and commissions of your top sales representatives The magazine Marketing Monthly plans to spotlight young sales professionals whose stars are ascending You ve got some great young superstars as well as many excellent mature sales representatives Frankly the publicity wQuld be excellent You would agree in a minute except that 1 you don t want to be forced to pick favorites among your sales reps and 2 you can t reveal private salary data Every sales rep operates under an individual salary contract During salary negotiations several years ago an agreement was reached in which both sales staff members and management agreed to keep the terms of these individual contracts confidential Perhaps the editor would be satisfied with a list that ranks your top sales reps for the past five years You could also send a fact sheet describing your top reps You notice that three of the current top sales reps are under the age of thirty five Write a refusal that retains the goodwill of Marketing Monthly 145 Fifth Avenue New York NY 1001 1 358 试卷代号 1053 座位号rn 中央广播电视大学 2 0 0 7 2 0 08学年度第一学期 开放本科 期末考试 英语专业商务英语 下 2 试题答题纸 2008年1月 题号 Part One Part Two Part Three总分 分数 Part one Reading得分 j评卷人 1 6 2 7 3 8 4 9 5 10 P川 wo I Short answer Questions得分 i评卷人i Short answer Questions 1 2 359 Part Three Writing得分 评卷人 I 1 2 3 4 5 II 田 360 试卷代号 1053 中央广播电视大学 200 7 2008学年度第 学期 开放本科 期末考试 英语专业商务英语 下 2 试题答案及评分标准 供参考 2008年1月 Part One Reading 20 points Two points for each item 1 F 2 T 3 F 4 T 5 F 6 T 7 T 8 T 9 T 10 F Part Two Short Answer Questions 10 points Answer the following questions based on what you have learned from the textbook You should use complete sentences Five points for each item 1 To present the message from the reader s perspective to be sensitive to words that might suggest gender racial age or disability bias to frame your ideas positively 2 Do 1 really need to write this memo or e mail Why am 1 writing How will the reader react Part Three Writing 7a points I Revise each of the following sentences according tu the requirement given in the brackets 10 points Two points for each sentence 1 Please these forms before April 1 so that we can process them in time 2 As we agreed attached is a check of 5 000 3 With the approval of the dean of the school