2008年6月四级考试真题复习资料.doc

2008年6月四级考试真题Part Writing范文一：Recreational ActivitiesThe twenty-first century has brought with it an unprecedented variety of recreational activities. They range from traditional outdoor activities such as playing ball games to all kinds of online ones. Some people think those various recreational activities brought by modern technology are great and necessary because they can help people relax from the hard work and study and broaden our horizon. However, some people think too many recreational activities may have a bad effect on our lives. Some people may not resist some temptations and indulge themselves in those activities, such as the online games. At last they are lured away from their studies, work and interpersonal relationships. In my opinion, we should pay more attention to the advantage of various recreational activities and make the most of them to enrich our lives and broaden the scope of knowledge. When it comes to those time consuming and less meaningful activities, I think to stay away from them is a wise decision.（1）recreational activities 娱乐活动; recreation n. recreate v.sportful adj. 娱乐的；游戏的；有趣的（2）broughtbring（3）unprecedented adj. 空前的；无前例的 unprecedentedly空前地（4）brought by带来的（5）broaden our horizon 开阔视野（6）lives n. 生活，life的复数；生物 生命（daylights）v. 生活（live的三单形式）；居住（stays）marine lives海产，水产（7）resist v. 抵抗，抗拒；忍耐；(resisting,resisted,resists) n. 助剂 抗蚀剂；防染剂resist the temptation抵制诱惑；抵挡住诱惑hard to resist人见人爱；无法抗拒；惹人喜爱 resist heat耐热resist printingn. 防染印花【adj.】 resistant抵抗的，反抗的；顽固的 resistive有抵抗力的resistible可抵抗的 resistless无抵抗力的；无法抗拒的【n.】resistance阻力；电阻；抵抗；反抗；抵抗力 resistant抵抗者resistivity电 电阻率；抵抗力；电阻系数 resister抵抗者；反抗者；电阻器（8）indulge vt. 满足；纵容；使高兴；使沉迷于 vi. 沉溺；满足；放任indulge invt. 沉湎于，沉溺于【adv.】indulgently溺爱地；放任地【n.】indulgence嗜好；放纵；纵容；沉溺indulging沉迷其中【v.】indulging沉迷（indulge的现在分词）（9）lure n. 诱惑；饵；诱惑物；(luring,lured,lures)vt. 诱惑；引诱They did not realize that they were being lured into a trap.（10）interpersonal adj. 人际的；人与人之间的interpersonal skill人际关系技巧，人际交往能力（11）enrich vt. 使充实；使肥沃；使富足enrichment n.丰富；改进；肥沃；发财致富fertilize vt.使充实；使肥沃；使富足（12）the scope of 范围（13）When it comes to当提到；就而论Part Reading Comprehension Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of the media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television providers an ideal vehicle for this types of communication. But television is an expensive medium, and not all advertises can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for 1 billion in ad revenue annually. It has increased its national circulation by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important from of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor billboards and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes satellite and Internet radio- will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in station that are more distant than the local station they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, womens title, and business magazines have all seen increases in advertisers because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience member, but magazine audiences are more homogeneous. If you read Sports Illustrated, for example, you will have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media- magazine and newspapers will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographically dispersed than in the past .Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-homeadvertising,alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.Usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausethey canchangetheirmessagesmorequickly.InternetAsconsumersbec