Market Leader 3.doc

The lesson for Market Leader 3 -Andy ZhouUnitTopicTextsLanguage WorkSkillsCase studyCourse Length1GlobalizationReading:The advantages and disadvantages of globalization Phone rageListening:The dangers and benefits of globalization1. Words to describe ways of entering new markets2. ComparingManaging Telephone calls1.Solve the problems of a global company2.Writing:memo 4Hs2BrandsReading:Fashion Piracy Listening:An interview with a marketing specialistDiscuss the authentic product promotionsTaking part in meetings1. Solve the problems of a leading brand2. Writing:Memo4Hs3Travel Reading:A promotional letter/leafletAir rageListening:An interview with a customer services trainerDescribes likes and dislikes about traveling Arrangements on the telephoneMakearrangements for participantsWriting:e-mail4HsRevision and Test2Hs4AdvertisingReading:Outdoor advertisingListening:An interview with a marketing managerDiscuss authenticadvertisementsPresentationCreate and present an advertising campaignWriting:summary4Hs5EmploymentReading:How to select the best candidatesListening:An interview with a marketing managerChoose the most important qualities for job candidatesManaging meetingsChoose the best candidate for the jobWriting:Promotional leaflet4HsUnitTopicTextsLanguage WorkSkillsCase studyCourse Length6TradeReading:A letter of creditListening:An interview with an expert of negotiatingTalk about imported and exported goodsNegotiatingNegotiate a deal with an overseas guitar manufacturerWriting:fax4HsRevision and Test2Hs7InnovationReading:Innovation and the marketListening:An interview with an expert on presentationsDiscuss strange but real inventions and innovationsPresentatingCreate a design for an international competitionWriting:news article4Hs8OrganizationReading:Flexibility in the workplaceListening:An interview with a project manager Words to describe types of companySocialising Reorganize the structure,layout and working practices of a travel companyWriting:report4Hs9MoneyReading:Three stock market speculationListening:An interview with a bank directorDo a quiz and discuss attitudes to money Dealing with figuresAngel investments:Raise the money to finance a new inventionWriting:report4HsRevision and Test2HsUnitTopicTextsLanguage WorkSkillsCase studyCourse Length10EthicsReading:Blowing whistle on big tobaccoListening:An interview with a senior managerDiscuss ethics at work ,words to do with honesty and dishonestyProblem-solvingProfit or principle:Decide if a manager has acted unethically and what actions to takeWriting:letter4Hs11ChangeReading:A CEOs views on managing changeListening:An interview with an independent management consultantDiscuss attitudes to change in general and at work MeetingsAgree on changes at a company that has been taken overWriting:Action minutes4Hs12Strategy Reading:The advantages and disadvantages of a mergerListening:An interview with the head of the worldwide organisationTalking about business strategiesDecision-makingWork out a strategy to save a falling fast companyWriting:Press-release4HsRevision and Test2HsUnitTopicTextsLanguage WorkSkillsCase studyCourse Length13CulturesReading:Doing business across culturesListening:An interview with an expert on cultural awarenessDiscuss the importance of cultural awareness in businessSocial EnglishPlan a visit by a Chinese manufacturerWriting:fax4Hs14LeadershipReading:Profile of a leading chief executiveListening:An interview with a leading executiveDiscuss qualities of good relationship Leading a teamDiscuss ideas to save a falling music retailerWriting:letter4Hs15CompetitionReading:Strategies to gain a competitive advantageListening:An interview with a senior executive about competitionDo a quiz on how competitive you areNegotiatingWork out a new competitive strategy for a hotel Writing:Report4Hs16QualityReading:New style qualityListenin