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ULTRABOOKFORTHOUGHTLEADERS Team3 Letgetbacktothepointwestarted Thoughtleader SMB Youngentrepreneurs Corporateusers Organizationrunners TRAVELLERS 1 64kg20mmCarbonfiberconstruction7hoursbattery Differentappearancespeaksforitself ThinkPadX11 ASUSPROBU4004 Dell6430u1 ThinkPadbelongstothepast ASUSbelongstotheeternity Dellbelongstothepresent Weaknesses SmallMarketShare LackofPromotion CounterpartCompetitors UnapparentBreakthroughs Dell Asus Competition ThinkPadX1 Robustness Robustness Robustness 3rdgenerationIntelCPU 3rdgenerationIntelCPU 3rdgenerationIntelCPU WaterproofKeyboard WaterproofKeyboard WaterproofKeyboard Durability Durability Durability EE3 0 SSD LowPrice SafetyHardWares Dell6430u AsusBU400 3rdgenerationIntel Core processorsSSDHardDiskDDR3PortabilityDurability Safety Weakness NoSparkles Safety MeticulouslyAttendedDetails UserExperience BrandImage Rigidness Economic Weakness UnprofessionalBrandImage HighCostperformance Geeky UnprofessionalBrandImage LackofPromotion BrandImage BadSales PrejudiceofTargetedCustomers Solutions ClearerTargets MoreChannelsOfDistribution Promotion PromotionsmoreeffectiveTospecifictargets Broadenedproductsoffering Morehumanresourcesworkingforpromotions Morepromotion Morerevenue SalesOrganization Sponsored THE3RDNEWORIENTALTOEICCUPPUBLICSPEAKINGCONTESTTiming OPPORTUNITIES RiskofInaction 2012THINKPADX1 2013ASUSPROBU400 Arewereallylate 7millioncollegegraduatesBusinessfieldPotentialcustomers 锐普PPT论坛chinakui分享 锐普PPT论坛chinakui分享 Getanewimagefromcampustocareer Wear asuitandtie Speak articulate properly Use computer NeworientalpublicspeakingcontestYoungWiseAlldoinggreatinbusinessduringthecontestAPPROVEASUSPROBU400 24Contestants PeerRolemodels 10 discountforthegraduates Topromoteourproduct Threats Thesalesvolumeof2012 348 700 000Drop 1 2 Tablet Thewholemarketultrabook 2012 1 2 Salevolume 348 700 000 CustomershavenoConfidenceinultrobook Timing ThinkpadX12012 9 Delllatitude6430u2012 11 AsusBU4002012 12 Theprice NotCompetitive 1 0 Delllattitude6430u ASUSBU400 ThinkpadX1 6 999 7 999 About 8 000 10500 17 000 BrandImage 锐普PPT论坛chinakui分享 锐普PPT论坛chinakui分享 Thinkpad 锐普PPT论坛chinakui分享 HowaboutASUSBusinesscomputer Wouldyouliketohaveone ImitatorofMacbookair Whatcan