2014届英语专业毕业设计资料(第二部分).doc

20 届毕业设计（论文）题 目教 学 部： 专 业： 学 生 姓 名： 班 级： 学号 指导教师姓名： 助教职称的填写在第二行；如只有一位指导教师则去掉第二行，如有三位教师，则再添加一行。职称 职称 最终评定成绩 重要提示：各类电子文档标准格式中的说明（用蓝色或红色字体表示），在参阅后请自行删除（包括本提示），黑色字体的内容全部保留！20 年 月 - 120 -湖南工业大学科技学院毕业论文（设计）诚信声明本人郑重声明：所呈交的毕业论文（设计），题目是本人在指导教师的指导下，进行研究工作所取得的成果。对本文的研究作出重要贡献的个人和集体，均已在文章以明确方式注明。除此之外，本论文（设计）不包含任何其他个人或集体已经发表或撰写过的作品成果。本人完全意识到本声明应承担的责任。 作者签名： 日期： 年 月 日Chinese- English Cultural Difference in Advertising Slogans and Relative Translation SkillsBy Wang XiangguoA thesisSubmitted to the School of Foreign Languages Hunan University of TechnologyIn partial fulfillment of the requirements For the degree of Bachelor of ArtsSupervised byLiu HuazhengJune 2008湖南工业大学科技学院毕业设计（论文）中英文化差异在广告用语中的反映及相应的翻译技巧（三号宋体粗）作者：王祥国导师：刘华正（右对齐）（三号黑体加粗居中，段前0.5行，段后0.5行，1.5倍行距）摘 要（空一行）（小四号宋体，行距22磅，中文首行缩进2个字）。（要求200字左右）（空1行）关键词：；（小四号宋体，单倍行距，最后一个关键词后面无标点符号，35个关键词）（四号黑体加粗）（中文摘要约200字左右，注意突出文章重点，把论文的主要观点、重要发现和结论用汉语流畅表述出来,注意避免自评性话语,不用“本文”等字眼，可用“文章”等字眼。） Chinese- English Cultural Difference in Advertising Slogans and Relative Translation SkillsAuthor: Wang XiangguoSupervisor: Liu Huazheng(右对齐)（3号新罗马加粗，用大写字母，段前0.5行，段后0.5行，1.5倍行距）ABSTRACT(空一行)（小四号Times New Roman，行距22磅，英文首行缩进4个字符）.（空1行）Key words: ；（小四号Times New Roman， 除专有名词外其他首字母不要大写）（四号Times New Roman加粗） （与汉语摘要基本对应翻译即可） Acknowledgements First of all, I would like to give my heartfelt thanks to.（对论文指导老师的辛勤指导、四年里的主要任课教师要表示衷心的感谢；对图书资料室的老师，图书馆管理员以及你的同学，特别是那些对你的论文在思路上有过启示，资料查找上有过帮助的人要表示感谢；对自己的朋友和家人对你论文写作的精神和经济支持表示感谢）湖南工业大学科技学院毕业设计（论文）CONTENTS1 Introduction一级标题小四号加粗2 Functions of Advertising2.1二级标题小四号不加粗2.2 2.3 3 Interaction of Culture and Language 3.1 3.2 3.3 4 Chinese-English Cultural Differences Reflected in Advertising4.1 4.2 4.3 5 How Cultural Difference Affects Advertising Translation5.1 5.2 5.3 6 Relative Translation Skills.6.1 6.2 6.3 7 Conclusion.References.（ 填好页码后首尾对齐；文章至少要有5章以上，一定要有二级标题，能写出三级标题更好，一、二级标题的句首第一个字母大写，一级标题内的实词的首字母要大写。）一级标题3号新罗马加粗居中，上下各空一行小四号的空格1 Introduction The female speech, an important part of the gendered speech, has been studied for decades of years. In 1922, English linguist O. Jespersen first noticed the phenomenon of the female speech and used a whole chapter to explain the characteristics of the female speech in his book Language: Its Nature，Development and Origin (1922), which was the earliest research to the female speech from the linguistic perspective. （引言第一章主要包括：本研究的背景，本研究的目的；文章的整体构架与大体内容，用文字表述，大约1200个左右的单词即可。）2 Literature ReviewAs another sex group, women have their particular language which is different from mens - the female speech. At the beginning of the 1970s, linguists, psychologists and communicational researchers began to pay close attention to the research of the female speech, and emerged some terminologies to describe this special phenomenon in language.（注意： 用英文破折号以插入方式 “”， 中英文破折号不一致，中文的是这样的。 文章中的上下级标题之间应有过渡段。）二级标题4号新罗马加粗顶格，上下各空一行小四号的空格2.1 Definition of the female speech In 1973, Robin Lakoff proposed the concept of “womens language”, which meant the style of the female speech different from the male one. In 1974, Based on the foundation of Lakoffs research, Kramer wrote the article Womans Speech: Separate but Unequal? (1974), and proposed the terminology of “womens speech”. In 1977, Crosby & Nyquist put forward “the female register” in the article The Female Register: an Empirical Study of However there is an interesting phenomenon at present, no one can give an exact definition of “the female speech”. The definition of womens language given by Lakoff (1975) is “a language style used by women, which possesses the characteristics of hesitation, poor logic and lack of fluency and confidence.” Cameron (1985) proposed that “womens speech is a kind of language variable which includes the characteristics of womens speech and makes the mens speech as its referee.” Smith (1985) pointed out that “womens style refers to a kind of language style which is humble and submissive, 如果有3级标题，三级标题小四号新罗马加粗顶格，上下各空一行小四号空格四号的空格2.2 Development of the female speech English linguist O. Jespersen (1922) first noticed the female speech and his book Language: Its Nature，Development and Origin (1922) was the earliest research to the female speech from the linguistic perspective. In his survey, American linguists William Labov (1966) first pay attention to gender variant in the social language variation. And American social linguist Lakoff (1973) put forward the famous article Language and Womens Place (1973) in Language in Society and proposed the conception of womens language, which is the beginning of gender language research. Afterword, more and more researchers start to focus on the female speech from different aspects.Women as a special group represent half of the worlds population and perform nearly 66% of all working hours but receive only one-tenth of the income generated and own less than 1 percent of the property. In the United States some 77% of poverty is borne by single, divorced, or widowed women. In Russia, women comprise 88% of the ditch diggers at any hydroelectric project while constituting less than 1 percent of the former Soviet Academy of science. (Coates, 1993：23) （夹注英文文献只写作者姓氏及出版年代，中间用逗号隔开，页码标记在冒号之后，凡所引文献必须在References详细列出出版信息) The above facts are only a few examples of the worldwide denial of the rights of women. However, from the end of 1960s to the beginning of 1970s, womens liberation movement began and gathered in Europe and America. In 1966, National Womens Organization in United States was found, which gave womens liberation movement a rise to the upsurge. The female asked for the same rights as the male owned in every aspects of the social life, including in the languages, which greatly promoted a further study on the female speech. At present, British and American feminist linguists and the literary criticism of feminism in France are the main representatives of the study of the female speech. British and American feminist linguists believe that the language is the fixed media and independent system of the fixed relationship between signifier and signifiee. 2.3 Characteristics of the female speechWithin the feminist movements, the characteristics of the female speech have gained more attention around the world. Thus, there are more researchers engaged in the study of this project, and some of them have made descriptions about the characteristics of the female speech. Although some of those descriptions made by some sociolinguists have been listed above, the paper will also discuss the other two to initiate the authors further research on the females characteristics of speech.Firstly, Wood (1994) identified several features of womens communication that foster connections, support, closeness, and understanding:1) Equality is an important feature of the female communication;2) Showing support for others is the characteristics of the female speech;3) The female speech is characterized by conversational maintenance work;4) The female are usually socialized to care for others and to make them feel valued;5) The female speech is a personal and concrete style;6) Tentativeness has been indentified as a feature of womens communication. 5 Conclusion（论文结论应简要地小结本文的主要内容，对重要发现和观点要表述清楚，但应注意不是论文摘要的简单重复，篇幅在半页到一页。）（三号Times New Roman加粗居中，上下各空一行，小四号的空格）References(空一行)1 Brook, J. & Carlton L. Winbery. Greek Syntax SummaryM. Lanham: University Press of America. 1979. （姓写全，名大写第一个字母）2 Brown, P. & Silina Levinson. Politenss: Some Universal in Language UsageM. Cambridge: Cambridge University Press. 1987.3 Spacebrook, J.A. & Carlton L.Winbery. Greek Syntax SummaryM. Lanham: University Press of America. 1979. （此文献中有多位作者的，第一位作者先写姓+逗号+缩写名的第一个大写字母+圆点，用& 连接第二个作者，第二个作者人名不需要名姓颠倒，只需按正常顺序写全名即可） 4 Brown, P. & Silina Levinson. Politenss: Some Universal in Language UsageM. Cambridge:标点符号后要空格Cambridge University Press, 1987.5 Thompson, D. The Concise Oxford Dictionary M. London: Oxford University Press. 2000.6 Freeborn, D. From Old English to Standard EnglishM. London: Macmillan Publishers Ltd. 2000.7 Wallace, D. B. Greek Grammar M. New York: Amason Publishers House. 1995. 论文集中的文章标注方法：8 Levry, J. Translation as a Decision Making ProcessA, in Baker, M. (ed). To Honor Roman JakobsonC. Vol. 2. Hague & Paris: Mount, 1967: 1171-1182. 如果引用网络上的资料，用下面方法标注：OL. Retrieved 2 October 2010.（注意：宋体格式的方括号 1与Times New Roman格式的方括号1二者不一样，因为所占的Space不一致。）（夹注英文文献只写作者姓氏及出版年代，中间用逗号隔开，页码标记在冒号之后，凡所引文献必须在References详细列出出版信息)文献按作者首字母排列：首字母相同则按第二个字母先后顺序；同一作者则按文献出版年限先后排列。8 陈振哓. 新编法语语法M. 北京：外语教学与研究出版社,1999.9 高兰英. 实用英汉谚语词典Z.北京：友谊出版社,200110 何自然. 语用含意推理和照应J. 福建外语,2001(1):2-8.11 胡壮麟. 语言学教程M.北京：北京大学出版社,2001.12 何兆武，李约瑟.西方哲学史M.北京：商务印书馆,1981.13 贺学华. 英语重音标记研究J. 外语教学与研究,2004(3):12-17.14 王宏民. 英语溯源J.洛阳大学学报, 1997(1):36-38.15 吴伟中. 女性语言及性别歧视探讨J. 外语教学与研究, 2004(3):24-28.16 吴贤伟,王美华. 英语中女性语体研究综述J. 外国语,1997(2):15-19.方括弧格式不一样，数字也不一样，文献中应该使用英文格式下的数字：比较1998和1998（英文格式的阿拉伯数字）。如果是翻译作品，则按照如下模式标注：英罗素著.何兆武,李约瑟译.西方哲学史M.北京：商务印书馆,1982.在文章中如果原文引用较多，超过三行，则上文用冒号（:）引出，引文需要另起一段，整体缩进8个字符，上下各空出一行，文末用参考文献的格式注明出处，不需要双引号。参见如下模式标注：According to the Dictionary of Translation Studies, polysystem is defined as follows:冒号（缩进8字符）Polysystem theory, proposed by Even-Zohar, is to account for the behavior and evolution of literary systems. It denotes a stratified conglomerate of interconnected elements, which changes and mutates as these elements interact with each other. Thus, a given national literary polysystem will evolve as a result of the continuous tension between various liter