英文商业计划书范文.doc

英文商业计划书范文篇一：商务英语写作(商业计划书写作格式)商务英语写作:商业计划书写作格式 2008-03-24 13:39:08 来源：爱词霸资讯官网封面 (Title page)0.1 企业的名称和地址Name and address of business0.2 负责人的姓名和地址Name(s) and address(es) of principals0.3 企业的性质Nature of business0.4 报告机密性的陈述Statement of confidentiality目录 (Table of contents)1. 概述/总结 (Executive summary)2. 行业及市场分析 (Industry analysis)2.1 对未来的展望和发展趋势 (Future outlook and trends)2.2 竞争者分析 (Analysis of competitors)2.3 市场划分 (Market segmentation)2.4 行业预测 (Industry forecasts)3. 企业的描述 (The description of the venture)3.1 企业的宗旨和目标（Mission statement and objectives）3.2 产品或服务的描述 (Description of the product or service)3.3 企业的规模 (Size of business)3.4 产品的进一步开发 (Future potential/product development)3.5 竞争优势 (Competitive advantage)3.6 办公设备和人员 (Office equipment and personnel)3.7 创业者的背景 (Backgrounds of entrepreneurs)4. 生产计划 (Production plan)4.1 制造过程/被分包的数量 (Manufacturing process / amount subcontracted)4.2 选址 (Location)4.3 厂房 (Physical plant）4.4 机器和设备 (Machinery and equipment）4.5 原材料的供应情况 (Sources of raw materials to be supplied)4.6 生产能力和提高的可能性 (Output limitations， if any， and scale-up possibilities）4.7 质量控制计划 (Quality control plans)5. 营销计划 (The marketing plan)5.1 定价 (Pricing)5.2 分销 (Distribution)5.3 促销 (Promotion)5.4 产品预测 (Product forecasts)5.5 预见的涨价 (Anticipated mark-up)5.6 竞争对手的反应 (Competitors response)5.7 市场份额预测 (Market share projection)5.8 控制 (Controls)6. 组织计划 (Organizational plan)6.1 所有权的形式 (Form of ownership)6.2 合作者或主要股权所有人的身份 (Identification of partners or principal shareholders)6.3 负责人的权利 (Authority of principals)6.4 管理层成员的背景 (Management team background)6.5 组织成员的角色和责任 (Roles and responsibilities of members of organization)7. 风险与对策分析(Assessment of risks)7.1 企业弱点的评价 (Evaluate weakness if business)7.2 新技术 (New technologies)7.3 应急计划 (Contingency plan)8. 财务计划 (Financial plan)8.1 各种业绩比率和投资回报 (Summary of performance ratios, ROI etc.)8.2 销售预测 (Sales forecasts)8.3 财务预测的假设 (Assumptions underpinning financial forecasts)8.4 损益表 (Income statement / Profit and loss statement)8.5 预测现金流量表 (Cash flow projections)8.6 资产负债预估表 (Pro forma balance sheet)8.7 量本利分析 (Break-even analysis)8.8 资金来源和运用 (Sources and applications of funds)9. 融资需求 (Financing requirements)9.1 融资前的活动小结 (Summary of operations prior to financing)9.2 现在的股东和未付债款 (Current shareholders, loans outstanding)9.3 资金需要量及时间 (Funds required and timing)9.4 投资回报 (The deal on offer)9.5 资本负债比率和盈利与利息比率 (Anticipated gearing and interest cover)9.6 投资者退出方式 (Exit routes for investors)附录 (Appendix)1. 管理人员简历 (Management team biographies)2. 职业咨询人员背景 (Names and details of professional advisors)3. 技术参数和图纸 (Technical data and drawings)4. 专利、版权、设计等 (Details of patents, copyright, designs）5. 审计的报表 (Audited accounts)6. 信件 (Letters)7. 市场调研数据 (Market research data)8. 租约或合同 (Leaser or contracts)9. 供应商的报价单 (Price lists from suppliers)10. 客户的订单 (Orders from customers)篇二：商业计划书中英文模板商业计划书规范化格式(中文版)兆联国际投资有限公司 投资部制保 密 承 诺本商业计划书内容涉及本公司商业秘密，仅对有投资意向的投资者公开。本公司要求投资公司项目经理收到本商业计划书时做出以下承诺：妥善保管本商业计划书，未经本公司同意，不得向第三方公开本商业计划书涉及的本公司的商业秘密。项目经理签字：接 收 日 期：年月日商 业 计 划 书（撰写参考）项目名称项目单位地 址电 话传 真电子邮件联 系 人公司名称日期 目 录执?行?概?要?第一部分 公司基本情况? 第二部分 公司管理层? 第三部分 产品/服务? 第四部分 研究与开发? 第五部分 行业及市场情况? 第六部分 营销策略? 第七部分 产品制造? 第八部分 管理? 第九部分融资说明? 第十部分财务计划? 第十一部分风险控制? 第十二部分项目实施进度?第十三部分 其它? 备查资料清单? 撰写说明?执行概要说明：执行概要尽量控制在2-3页纸内完成。摘要内容参考1、公司基本情况 （公司名称、成立时间、注册地区、注册资本，主要股东、股份比例，主营业务，过去三年的销售收入、毛利润、纯利润，公司地点、电话、传真、联系人。）2、主要管理者情况 （姓名、性别、年龄、籍贯，学历/学位、毕业院校，政治面貌，行业从业年限，主要经历和经营业绩。）3、产品/服务描述 (产品/服务介绍，产品技术水平，产品的新颖性、先进性和独特性，产品的竞争优势。)4、研究与开发 (已有的技术成果及技术水平，研发队伍技术水平、竞争力及对外合作情况，已经投入的研发经费及今后投入计划，对研发人(本文来自：Www.bdfqY.cOm 千 叶帆文 摘:英文商业计划书范文)员的激励机制。)5、行业及市场 (行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，未来3年市场销售预测。)6、营销策略 (在价格、促销、建立销售网络等各方面拟采取的策略及其可操作性和有效性，对销售人员的激励机制。)7、产品制造 (生产方式，生产设备，质量保证，成本控制。) 8、管理 (机构设置，员工持股，劳动合同，知识产权管理，人事计划。)9、融资说明 (资金需求量、用途、使用计划，拟出让股份，投资者权利，退出方式。) 10、财务预测 (未来3年或5年的销售收入、利润、资产回报率等。) 11、风险控制 (项目实施可能出现的风险及拟采取的控制措施)第一部分公司基本情况公司基本情况：公司名称 成立时间 注册资本 实际到位资本其中现金到位无形资产占股份比例 % 注册地点公司性质为：请填写公司性质，如：有限公司、股份有限公司、合伙企业、个人独资等，并说明其中国有成份比例和外资比例。公司沿革：说明自公司成立以来主营业务、股权。注册资本等公司基本情形的变动，并说明这些变动的原因。目前公司主要股东情况：列表说明目前股东的名称及其出资情况，如下表：目前公司内部部门设置情况：以组织机构图来表示本公司的独资、控股、参股有公司经及非法人机构的情况：以图形方式表示。公司曾经经营过的业务有、 、 、 。 公司目前经营的业务为、 、。 目前主营业务为 。公司目前职工情况：如：拥有员工 人，其中管理人员 人，生产工人 人；管理人员中，大专以上文化程度的有人，占员工总数 %，大学本科以上的有 人，占员工总数 %，硕士学位(含中级职称)以上的有 人，占员工总数%，博士学位(含高级职称)以上的有人，占员工总数%；最好列表说明，如下表：公司经营财务历史：列表说明：(单位：万元)篇三：商业计划书提纲写作(中英文)Business Plan Outline - 23 Point Checklist For SuccessDave Lavinsky, ContributorIf youre looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.Your business plan outline is the first step in organizing yourthoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete.Section I Executive Summary1 Executive SummaryThe Executive Summary is the most important part of your business plan. Because if it doesnt interest readers, theyll never even get to the rest of your plan.Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company isuniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.Section II Company Overview2 Company OverviewThe Company Overview section provides a brief history of your company.Here you will answer questions such as when and how your organization was formed, what type of legal entity you are, and accomplishments to date.Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date. Section III Industry AnalysisYour Industry Analysis section has two sub-sections as follows: 3 Market OverviewThe Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends.4 Relevant Market SizeThe relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.Section IV Customer AnalysisYour Customer Analysis section has two sub-sections as follows: 5 Target CustomersYour Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.6 Customer NeedsIn this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?Section V Competitive AnalysisYour Competitive Analysis section has three sub-sections as follows: 7 Direct CompetitorsDirect competitors are companies that fill the same customer need you fill with the same solution. For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors. In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.8 Indirect CompetitorsIndirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.9 Competitive AdvantagesImportantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.Section VI Marketing PlanYour Marketing Plan section has four sub-sections as follows: 10 Products & ServicesHere is where you give the details of the products and/or services your company offers.11 PricingDetail your pricing here. In particular, discuss how your pricingrelates to competition. For example, are you the premium brand? The low cost brand?Discuss your expected branding based on your chosen pricing model. 12 Promotions PlanYour promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, oronline pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.13 Distribution PlanYour Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you,perhaps at your physical location or web address. In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.Section VII Operations PlanYour Operations Plan section has two sub-sections as follows: 14 Key Operational ProcessesYour Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?By completing this section, youll get great clarity on the organization you hope to build.15 MilestonesIn this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.Section VIII Management TeamYour Management Team section has three sub-sections as follows: 16 Management Team MembersThis section details the current memb