电子商务英语8.ppt

Keypoint usefultermsanddefinitionsofe commerceDifficultpoints writingofagreements Bytheendofthislesson youshouldbeabletohaveagoodcommandof e commercetermsgiveninthelesson writingofagreements usefulsentencesforagreement contract Bytheendofthislesson youshouldbeableto analyzeNike smarketingdecisions prescribethegrowingstepsofNike Nike fromSmallBeginningstoWorldGiant Abstract SportsfootwearandclothingmakerNikehasbecomeoneofthemostsuccessfulcompaniesintheworld Itspositionasagiantglobalcompanyhasmuchtodowithitsmarketingdecisions Keywords Nike marketingdecisions marketingstrategies advertisement NewWords SentenceExplanations 1 Theglobalgiantcompanywithrevenuesin1996of US6 4billionandprofitsof 553millionstartedinthe1960swiththecompany sfounderssellingcheapJapanesesportsshoestoAmericanhighschoolathletesatschooltrackmeetings usingasupplyofshoestheykeptintheircar 这家全球巨人公司1996年销售额达64亿美元 利润达5 53亿美元 而在60年代却是靠推销廉价日本运动鞋起家的 它的创始人将鞋放在自己的小汽车里 在高中田径运动会上向运动员兜售 withthecompany sfounderssellingcheapJapanesesportsshoestoAmericanhighschoolathletesatschooltrackmeetings usingasupplyofshoestheykeptintheircar 注意 with后面接复合宾语 宾语company sfounders及其后面的两个宾语补足语sellingcheapJapanesesportsshoes 和usingasupplyofshoestheykeptintheircar 用来说明附带情况 2 Withexcellenttimingandafairshareofgoodluck thefoundersofNikewereperfectlyplacedtocashinonAmerica ssportsleisureboomduringthe1970s whenmillionsofAmericansbeganJoggingandrunningaspartoftheirPersonalcampaignstokeepfitandhealthy 当时 在70年代 全美正掀起运动休闲的热潮 成千上万的人为了保持健康开始参加慢跑和长跑运动 天赐良机和得天独厚的运气使耐克的创始人大获其利 tocashin从中获利 tocashin从中获利 3 Theendorsementsbystarplayers encouragingordinaryconsumerstobuythesportsgearofthestarsanddreamofbeingchampionsthemselves sawNikesellingcloseto US1billionworthofrunning basketball andtennisshoesin1986 whilecreatingtheirfirstsportsclothesundertheNikelabel 明星运动员的加盟鼓动了普通消费者购买明星们穿的运动服装 梦想自己有朝一日成为冠军 1986年 耐克公司出售了价值近10亿美元的跑鞋 篮球鞋和网球鞋 这一年 耐克创立了它首批以耐克命名的运动服系列 Theendorsements做主语 saw是谓语 seesb ing表示使某人如何如何 SkillTraining Agreement Contract 协议书也称为协定或合同 是一种契约凭证 协议书对签约各方均有约束力 要求各方履行所规定的义务 保证享受所规定的权利 协议书一般包括以下几个部分 标题 正文 签署日期 签署地点 签约各方签字署名 协议书由于是一种契约凭证 具有法律效力 所以用词非常讲究明白 准确 严谨 有一些常用的词组 套语 Agreement的写法同样适合以下类似文种 contract合同 protocol草案 treaty条约等等 AGREEMENTONBUILDINGATOURISTHOTELBETWEENCHINAHAINANTRAVELSERVICEANDU S A BBUILDINGCOMPANY AnagreementisherebyconcludedbetweentheChinaHainanTravelService hereinaftertobecalledthefirstparty andtheU S A BBuildingCompany hereinaftertohecalledthesecondpatty forthebuildingofatouristhotel Thetwocontractingpartiesafterfulldiscussionandconsultation agreetothefollowingterms 1 Thefirstpartyentruststhesecondpartywithbuildingatouristhotel thedesignofwhichistobesubmittedbythefirstparty 2 Bothcontractingpartiesagreethatthebuildingcostisfixedat 5000 000only fivemillionU S dollars thirtypercentofwhichistobepaidbythefirstpartytothesecondpartywithintendaysaftertheconclusionoftheresentagreement alltheresttofollowuptwoweeksafterthecompletionofthebuilding 3 Thematerialstobeusedforbuildingthetouristhotelaretobesuppliedontimebythe firstparty Theymustmeettheagreedstandardsandspecifications 4 Thebuildingofthetouristhotelmustbecompletesixmonthsaftertheconclusionofthepresentagreement Thetake overwilltakeplaceonDec 24 1999 5 Thesaidtouristhotelisguaranteedforfiftyyearsagainstcollapseorleakage forwhich iffoundinanyform repairsmustbedonegratisbythesecondparty 6 Shouldanymatterthatisnotprovidedforinthisagreementariseduringthecourseofitsperformance itistobesettledthroughconsultationbythetwoparties 7 SignedonJune24 1999 atHaikou GuangdongProvince thepresentagreementismadeinduplicateintheChineseandEnglishlanguages bothtextsequallyauthentic LiXinHarryWhitney signed signed ForHainanTravelServiceForA BBuildingCompanyP R ChinaUSA UsefulSentencesforAgreement Contract 1 hereinaftertobecalledthefirstparty 以下称为甲方2 Followingsincereandfriendlydiscussion AAACompanyandBBBCompanyhavearrivedatthefollowingagreement AAA公司与BBB公司双方经过诚挚友好会谈 达成以下协议 3 AnagreementisherebyconcludedbetweenAAACompanyandBBBCompanyfor AAA公司与BBB公司就 某事 达成协议 4 Thetwocontractingpartiesafterfulldiscussionandconsultation agreetothefollowingterms 协议双方经过充分的讨论和协商 同意以下条款 5 Thefirstpartyentruststhesecondpartywith 甲方委托乙方 做某事 6 Bothcontractingpartiesagreethat 协议双方一致同意 7 Thetwocontractingpartiesafterfulldiscussionandconsultation agreetothefollowingterms 协议双方经过充分的讨论和协商 同意以下条款 8 Thefirstpartyentruststhesecondpartywith 甲方委托乙方 做某事 9 Bothcontractingpartiesagreethat 协议双方一致同意 10 Shouldanymatterthatisnotprovidedforinthisagreementariseduringthecourseofitsperformance itistobesettledthroughconsultationbythetwoparties 本协议在执行中如有争议 有双方协商解决 11 SignedonJune24 1999 atHaikou GuangdongProvince thepresentagreementismadeinduplicateintheChineseandEnglishlanguages bothtextsequallyauthentic 本协议书于1999年6月24日在广东省海口市签署 由中英文两种文字写成 两种文本具有同等效力 12 Thepresentagreementwillbevalidforfiveyears Itbecomeseffectiveimmediatelyuponsignature Uponexpiration itmayremaininforceforfivemoreyearsthroughconsultationbybothparties 本协议有效期为5年 自签字之日起生效 期满时 双方经过协商可延长有效期5年 13 ThepresentcontractisdoneinChineseandEnglish bothversionsbeingequallyvalid 本合同用中文和英文两种文字写成 两种文本具有同等效力 ReadingMaterials A WhatKeepsU S BrandsAloft Abstract Whatisit exactly that skeepingU S brandsaloft Creditacombinationofsmartbrandmanagementa