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桐城市第八高级中学 任课教师 杨小芳 Unit11ThemediaLesson4TheAdvertisingGame Pre reading Beforeyoustart enjoythefollowingpictures 1 Whatarethese While reading Task1 Skimming Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5 theclassicads theadsinthemarket modernads thetopadsoftoday thepublicads Matchtheparagraphswiththetopics Task2 Carefulreading 1 Readtheparagraphsonebyoneandanswerthefollowingquestions 1 Whatisaclassicadvertisement 2 Whatdotheadvertisersdotomaketheiradvertisementsmorecompetitive 3 Howdoadvertisersdotomaketheiradsstandout 4 Whatarethetopadvertisers belief 5 What sapublicadvertisement Paragraph1 1 Whatisaclassicadvertisement Theonethatgivesinformationaboutfindingcertainproducts Paragraph2 Whatdotheadvertisersdotomaketheiradvertisementsmorecompetitive 1 Consistingofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare 2 Creatingadvertisementsthatpeoplesimplyenjoylookingat 3 Applyingmoderntechniquesofdesigntomaketheadvertisementsasvisuallyattractiveaspossible Paragraph3 Howdoadvertisersdotomaketheiradsstandout Bycombiningthehigheststandardsofdesignwithideaslinkedtotheproducts Paragraph4 Whatarethetopadvertisers belief Theybelievethatusinghumoraswellasnewandunusualideastosurprisepeopleisimportantinmodernadvertisements Paragraph5 What sapublicadvertisement Itaimstomakecontributionstosociety toencouragecitizenstoparticipateinimprovingtheirneighbourhood protectingtheenvironment andhelpingotherpeople 2 TrueorFalse 1 TsingTaoBeer tellsyou3piecesofinformationsoitisattractive 2 Advertisementmustbeattractiveandcreative 3 Thepurposeofalladvertisementistomakecustomerspendmoney 4 Producingpublicadvertisementmentionedinthetextisfree 5 Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore 6 Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign 2 TrueorFalse 1 TsingTaoBeer tellsyou3piecesofinformationsoitisattractive 2 Advertisementmustbeattractiveandcreative 3 Thepurposeofalladvertisementistomakecustomerspendmoney F T F 4 Producingpublicadvertisementmentionedinthetextisfree 5 Thepurposeofadvertisementiscreatingsomethingthathasneverbeenseenbefore 6 Standingoutyouradvertisementsisnoteasybecausepeopleareusedtohighstandardsofvisualdesign F F T Therearemanydifferentkindsofadvertisements Somemaygive informationabouttheproduct somearemade attractivetoholdpeople sattention othersuse likefreedomsuccessandwealth Nowadaystopadvertisersprefertouse aswellasnewand ideastosurprisepeople Publicadvertisements however focusonincreasingpublic direct visually concepts humour unusual knowledge Post reading Task1 summary Task2 GroupWork Doyouthinkadvertisin
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