职场英语-BEC商务英语活学活用商业计划.doc

两分钟做个小测试，看看你的英语水平/test/waijiao.aspx?tid=16-73675-0美联英语提供：BEC商务英语活学活用：商业计划.核心学习：关于商业计划Steve: Mike, what do you know about writing a business plan?斯蒂夫：麦克，你知道怎么写商业计划吗？Mike: Plenty. What type of plan are you writing?麦克：很熟，你要写什么样的计划？Steve: Well, I have thisgreat new idea that I think will make a motza.斯蒂夫：我有个很好的方案，我想可以赚大钱。Mike: Want to let me in on the secret?麦克：能向我透露透露吗？Steve: Not yet my friend but I would like your help in writing the business plan.斯蒂夫：还不行，朋友，可我想让你帮我写这个商业计划。Mike: Well, the main things you should include are an outline of your idea, your market research and your budgets.麦克：你主要应该介绍的是你方案的大纲、你的市场调查和你预算。Steve: Oh, I didnt realize that it would be so much work. Is there a quick way instead?斯蒂夫：噢，我没想到要做这么多工作。有没有快一点儿的方法。Mike: If you ask someone to invest in your business, they will want all of that type of information.麦克：如果你想要别人投资你的生意，他们会要所有的这类信息。Steve: Ive heard a lot about IPOs recently. They seem like an easy way to get rich.斯蒂夫：最近我听说过很多关于IPO（Initial Public Offering上市股）的事。看起来这是一条发财的捷径。Mike: Steve you really have a lot to learn about business. I would be happy to help, but I want a percentage of your profits.麦克：斯蒂夫，关于生意你要学的还多着呢。我很愿意帮你，可我要利润的提成。Steve: No wonder people call you Mr Ten Percent. Teach on buddy.斯蒂夫：怪不得人们叫你“百分之十先生”。继续教吧，伙计。.单词简析1) Business Plan:a formal document containing the main ideas about a business project, sometimes called a Business Proposal商业计划，一份正式的文件，包括关于商业项目的主要构想，有时也叫做商业提案ex:The general manager of our company has asked me to write a business plan that we can show the bank.我们公司的总经理要我写一份向银行出示的商业计划。2) Motza:a large amount of money一大笔钱ex:My best friend won a motza in the China Sports Lottery.我最好的朋友买中国运动奖卷中了很多钱。3) Secret:something that you cannot tell anyone else秘密，不能告诉别人的事ex:I will tell you my new boyfriends name, but its a secret so you cant tell anyone - even your best friend!我会告诉你我新男友的名字，可这是秘密，你不能告诉别人，连你最好的朋友也不行。4) Market Research:analyzing consumer behavior and then writing a report on it市场调查，分析顾客行为然后写一份相关的报告ex:Market research helps you understand what your customers want and how much they will pay.市场调查能帮你了解用户的需求以及他们的消费标准。5) Budget:a report of how much money came in and went out of a company预算，关于公司收入支出的报告ex:Accountants are always busy at the end of each monthbecause they have to finish the bu