Bilingual-Labels-文化标签.ppt

1 双语标签 B i l i n u a l L a b e l s g 2 PeteMartinVicepresidentinUSA GreatNorthernApparelofToronto MainCharacters Mr WangManagingDirector EvergreenGarments Guangzhou China 3 CaseBackground AsoneofNorthAmerica slargestimportersofcottongarments GreatNorthernApparelofTorontodecideditwashightimetostartsourcingmen sshirtsinChina FromatradecontractintheUnitedStatesvicepresidentPeteMartinheardaboutEvergreenGarments alargemanufacturerinGuangzhouspecializedinsupplyingtheU S market AfterconsiderablecorrespondencePeteMarinflewtoGuangzhoutofinalizethepurchaseagreementfor8 000dozenshirts 4 Negotiations fabricconstruction sizeandcolor breakdown packing delivery price paymentterms EvergreenhadnotyetexportedgarmentstoCanadaandmightnotbefamiliarwithCanadianlabelingrequirements AllapparelsoldinCanadamusthavelabelswiththefibercontentandlaunderinginstructionsinbothFrenchandEnglish PeteMartin 5 Negotiations ThisnewscausedtheChinesesidesomeconcernbecausetheylackedFrenchlanguageexpertiseandstronglypreferredlabelingonlyinChineseandEnglish Mr Martin IamafraidthatsupplyinglabelsinFrenchandEnglishwillbedifficult Thisquestionwillrequireafurtherstudy BilingualFrench EnglishlabelswererequiredbyCanadianlaw Pleaseunderstandthatwereallyhavenochoiceonthis Mr Martin wewillgiveyourrequestseriousconsideration I mafraiditwillbeverydifficult butofcourseweatEvergreenGarmentswilldoourbesttosolvetheproblem thecontractofpurchase 6 Sevenmonthslater PetegotacallfromthequalitycontrolchiefattheGreatNorthernwarehouse Mr Martin wehaveaproblem Youknowthose96 000shirtsthatjustcameinfromChina Well they vegotbilinguallabelsonthemallright butthey reinEnglishandChinese 7 Whatcanwelearnfromthecase 8 SomethingaboutCanada Canadaisacountryofimmigrants whichlanguageisalsoverycomplex AccordingtoofficialdatareleasedinCanada about53 ofthepeoplespeakEnglish 28 speakFrench 9 InordertoreflecttheequalitybetweenBritainethnicandFranceethnic Canadiangovernmentpassedtheofficiallanguagelawsin1969July theprovisionsofEnglishandFrencharetheofficiallanguagesinCanadaatthesametime Thefederalgovernmentdocumentsmustbeissuedintwolanguages Governmentstaffmustusetwolanguagesinthework Publicisbilingualandeveninthemallcommoditiesarealsoprintedonthebilingual 10 CaseRevelation Inthiscase wecanfindthattheEvergreenGarmentsdidn tregardtheCanadianbilinguallabelslawasanimportantkeypoint ChinesebusinesspeoplelackknowledgeofCanadianlanguagelaws Italsoreflectstheimportanceoflanguagecultureintheculturalcommunicationinbusiness 11 CaseRevelation What more Buyersandsellersshouldclearlystipulatetherequirementsintheprocessofmakingthecontract especial