CHANEL公司及产品英文介绍.ppt

CHANELPRODUCTINTRODUCTION Groupmembers CHANEL Outline BusinessIdeasandInfluence theHistoryofDevelopment theDescriptionofAttention ProductsShow theHistoryofDevelopment 1913 1915 1991 1995 1997 MissCocoChanelperfume 睫毛膏 in1913 andsetupthecompanyin1915inU S CHANELmadethewords fashionpasses styleremains CHANELlandedinChinaandestablishedforthousandsofsalesoutlets CHANELwonthetitle TheChinesemarketbest sellingbrands whichisIssuedbytheNationalBureauofStatistics ProductsShow1 ExtraCareLipstick 倍护润口红 ProductsShow2 OtherMajorProducts CHANEL ABCD A CHANELNO 5 香奈儿五号香水 B BlemishBalmCream 精纯矿物BB霜 C FluidFoundation 精纯矿物自然亲肤粉底液 D MakeupRemover 透净瞬柔卸妆液 ProductsShow3 ChineseCosmeticsMarket AllkindsofproductsofMaybellineinChineseCosmeticsMarket Thebestsellingproducts ThisNO 5Perfume 香奈儿5号香水 hasbecometheworldtopsellingproductinrecentyears BusinessIdeasandInfluence Toexpandmarketingchannel BusinessIdeas Toservepeoplewhopursuethefashion theInfluenceonChina CHANELlaunchedtimelythenewestfashioncolor withtheinternationaltrendsynchronization givethelatest thefastestfashioninformationtoChineseconsumers Withhighqualityandpopularprice CHANELisfavoredbymostChineseconsumersrapidly CHANELhasestablishedforthousandsofsalesoutletsinChinainrecentyears CHANELletmoreChinesewomencombinetheirowncharacteristics withmoreconfidenceandnobleposturetoshowtheOrientalfemale suniqueinnerbeauty Withitsfamousbrandappeal affinitivepriceandconvenientchannel CHANELcontinuesitsfastdevelopmentinChinaandbecomesthefirstbrandinChinesecosmeticsmarket 1 2 3 4 Inordertobeirreplaceable onemustalwaysbedifferent 想要无可取代 就必须时刻与众不同 Iloveluxury Andluxuryliesnotinrichnessandornatenessbutintheabsenceofvulgarity Vulgarityistheugliestwordinourlanguage Istayinthegametofightit 我爱奢侈 奢侈并不意味着贵重与装饰华丽 奢侈就是屏除粗俗 粗俗是我们语言中最丑的一个词 我从事设计就是为了对抗粗俗 Lookforthewomaninthedress Itthereisnowoman thereisnodress 记得要寻找穿衣服的女人 如果完全看不到女人 衣服的意义就失去了 Innovation Onecannotbeforeverinnovating Iwanttocreateclassics 创造 人不能永远创造 我想做的是制作经典 Agirlshouldbetwothings classyandfabulous每个女孩都该做到两点 有品位并光芒四射 W