M4U1-reading-advertisement.ppt

welcometoourclass Revision 广告 有说服力的语言 推销产品公众服务 公益顾客过幸福的生活上当 受骗 打算 意图 advertisement persuasivelanguage promoteproducts publicservice leadahappylife fallfor customer beintendedtodo Lead in EnjoyaFlash Advertisements Reading Onpage2 Imagination Fromthetitle Whatmightbediscussedinthearticle intheformofquestions Whatisanadvertisement Howmanykindsof Whatarethey Whatarethedifferencesbetweenthem 1 Doyoulikeadvertisements Wherecanwefindthem 2 Whydocompaniesandorganizationsadvertise Becauseadvertisementsareagoodwaytop productsorservice 3 Howmanytypesofadvertisementdoyouknow Whatarethey Commercialadvertisementsandpublicserviceadvertisements OntheInternet innewspapers onTVinmagazines orinbusesetc romote Fastreading 1Whatdoadvertisementsencouragepeopletodo 2WhatdoesPSAsstandfor 3WhatarePSAsmeanttodo Listentothetapeandanswerthequestions Tobuyaproductorserviceorbelieveinanidea Publicserviceadvertisements Toeducatepeopleabouthealth safetyoranyotherissuewhichaffectspublicwelfare 下岗 找到合适的土壤生命就会焕发新的光彩 少了这一点就不是一个完整的中国 Discussthestructureofthetext iofadvertisements candpserviceads author ss Para1 Para2 4 Para5 ntroduction ommercial ublic uggestions 1 Howdoesanadprovidesinformation A Byusinghonestlanguageandbeautifulimages B Byusingpersuasivelanguageandattractiveimages C Bygivingthecustomerssomesamplesforfree D Byeducatingpeopleabouthealth safetyandsoon Multiplechoice B Carefulreading 2 SometimesPSAsplaytricksonpeopleinorderto A makeuslaugh B helpustobesmarterC teachandhelpusleadbetterlives D teachusalesson C 3 InChinathegovernmentpermits butforbids A PSAs adsthatlieB PSAs commercialadsC commercialads PSAsD PSAs peopletobelievecommercialadsaboutproductsorservices A Nowwecanhaveabetterunderstandingofthetext Commercialads Publicserviceads Advertisements whichoftenusep languageande images playanimportantp ofourlives Therearetwomaint ofadvertisements Oneiscalledc advertisements whicharemeanttop aproductors Buttheydon ttellc thec truth AnotheroneiscalledPSAs whichusea ando imagesandc language areoftenplacedforf Theyd withmanysociali whichoftenaffectpublicw ersuasive xciting art ypes ommercial romote ervice ustomers omplete ttractive riginal reative ree eal ssues elfare Makeasummaryaboutthepassage SimilarDifferent PlacesfoundPurposesMethodsusedValidity 正确性 Thesimilaritiesandthedifferencesbetweencommercialadsandpublicserviceads Enjoyaflash Afteradvertising morewonderful 广告之后 更精彩 Group1Advertisinghasapositiveeffectonourlives Group2Advertisinghasanegativeeffectonourlives Because Usefulexpressions agoodwayto tellpeoplekeepawayfrom belikelytobeinfluencedby educatepeopleabout tellthetruthaffectpublicwelfare 福利事业 awasteofartistically 有艺术地 misadvise 误导 stimulatecompetition 刺激竞争 A B Debate Finally Iwishtotellyoulikethis thinkaboutwhyyoushoulddothethingstheadvertisementssuggests orbuytheproductorservicetheadvertisementspromotes Weallwanttobesmartaboutwhatwebelieve sobesmartaboutadvertisement FriendlyAdvice 1Welearnedsomet