国贸经济管理类毕业论文-景德镇陶瓷产业竞争优劣势分析及对策

?sNYGkL$oOsGD5gMDk+.BxVGDk_hbGDLo(,GDsGDoRk%bsGc%|k4-5%z8o*+sGD|6yCGDi)PAk4sGDwU,+kRsGDGJ%aPV$oKKdBL GDzAbstractSince ancient times, the Jingdezhen porcelain has the honor of Jingdeporcelain, thousands of State to ask for. Now Jingdezhen ceramics industryhas entered into a significant period of readjustment of the industrial structure.Facing the growing Chaozhou ceramics industry and the ceramics industry inLiling, Foshan, Zibo construction and sanitary chinaware, JingdezhenCeramic Industry is on the cross. This is a unprecedented challenges ofbusiness strategy. This paper based on Jingdezhen Ceramic Industry historyreview and comparative analysis with the other ceramics producing areas,aimed at the in-depth understanding and analysis of the Jingdezhen CeramicIndustry Status and corresponding strategic. Wish to make out contribution tothe development of Jingdezhen Ceramics.K Key WordsL Ceramic Industry; Business strategy ; Btructure readjustm?CR4WFJ0JA- 3 -?CR4WFJ0JA- 4 -$ 1 E0 . - 5 -2 KwL+JX-,1 . - 5 -2.1s+G-= F . - 5 -2.2-KwL+,4# . - 5 -2.3iM0nKwL+J=;L . - 6 -3 Kw-L+kj1,HE . - 6 -KwL+J1,H . - 6 -KwL+J1, . - 8 -4 WjKwL+J,)1*A . - 10 -4.1Wo1UCCt .- 11 -4.2UCA:U1JWj .- 11 -4.3F_KA0(|?A .- 11 -4.4UCL+*HFL+K0? . - 12 -69)d . - 15 -8$BRA . - 16 -?CR4WFJ0JA- 5 -KL+-P1NF+|p9WW?,(Of;F9Kw,+GL$s 10041007+aL+JjKw2k,J9KC,XAB4#+-p0 9qW+,&-*L|JUd1JKw+?0W,JL+1JKw+e+e(0G-1+eL+1J+X+X+8_+J+*1+eL+NM08? QH(|x,AXK02jF_X1G*T 2001KwL+/:U4#)(.D04#.D01O P32-38?CR4WFJ0JA- 6 -Lu2jKwwW6+O,M8)*+4+O,M8+A+O,M8+0-$j-+X+0cuX#AWJ2L:#G1y,O4OOWG-+XKw+O,+jOOM8M8)*+0-$_*,Wj-KFPWG,Fw:F4qqMKw-1 3%,:5d,0f-1, 20%j?-1G?,J*2.3iM0nKwL+J=;LiM0nqW+08L,iMDv0-$F5C 90O1JW? Q,(f9iX!OL$Kw2ox44%/*5%Lc1y63F,4P 1995qW+FjM&,ifxB?h18CO,XF/ Q?;qW+if1J7-x,*):5Y 2004L+*Kw 167475s:;L 17.5:5d0f 14807sG0f, 1.5KwL+Jx=;LC 13 Kw-L+kj1,HEKwL+J1,HKwL+J9u,FH9Y),Ct$H5(|H+OCt$HA:U4#H0.DH1y3.1.1s+G-(|H9-p 1800J0 -W=Kw0,Kw =F#F8Gs8#$5Kwjf+,E 900_F+|:0W,+A0+OX-FKw_-+,=A+G-Kw_sFJK(,F+|(|_A)Ce,Cts,Kw+;4K,) /,CX &5-py9E|M5(9f&0F+.4_-,B1AL1y 2005BKw,L+Ct$H+G-1 12O?CR4WFJ0JA- 7 -6-vKwL+Fgs0#P8#,FE_x7Kw6#Mhs+G-CQ*1y3.1.2+O;G0k?L+kj,QO.#71yCt$1E6,+OGaE 15007X:9!+X7XA1+X 2003.1.3A:U4#EFO,q0z9JKwL+ON,iM=$!FWK5OpMF$.dFJEiMifB?h10Cq5|-9A:U1y-F0AF,F0;L+1J,p9f5C8*6-2#,A:UL+1J 400JZz4 2400J#1F9A2A:UL+w 17,FOFBO+Oj1yA:UL+0,+O+X+LxA+$GF?L+OE0;,WL+lpL+=z=CX2jW?O53/8Mr*=0x)*0#n,88U%,DBX2 21.5sL+lA:UL+lE 13.4spG+a1990 , 23:wj 64X-9L+1J;%&Kw2A:UL+a.F5jjk_j+G-_L+J,k2.3.3.D0JUG0_.DH9G-1244L+.D0p9-_0,L+Q1yKwL+LL+85_LL+6|JC1yLQL+0.D3+U_HKwL-=Ww?CR4WFJ0JA- 8 -482L+|J#)9-.=85_W8 12-1485_W8 459Q4_6|0 , 1000JKwXL+85_)#:Nx+j9_,+O3+0GA7fFPE+OG-GUDCXH8KwL+J1,vX%&,L+2j1Md-pU+,AHk?)d=%J/=GLL+*=*1+OL+=#3.2d=%KwR),_%1y0+j,u: 1995&%L+J,? QKwW8$-( %98+X+O#1/+SB+)+eL+1yL20U,4JK. 2004L%? Q:L+fJ1JE 203 2003 38:? Q,L+1JX 2003)K0f 38.88sK 33.23%,*.p: 2004)K0f 58.45s 2003K 35.58%? Q:L+fJY0kN 3.49 s:K25.01%? QL+1JY0G? QJ, 34.44%:Q 3.1Z,6& 2004%GL+fJL+*Kw 5.65s 2003K 37%uBxBfUPXbd0501001502002503001995 2003 2004 2005Kw%?CR4WFJ0JA- 9 -Ct$iKw5Ap5f3.2J/=GLGL_$-1k?L+jjXK:9p0.dGLWGEF=FO8iFP.J!Q#n*61L+J,k?N,Kw0_C6,jL+J4+aL+a2+4+aFJ+X+L2U,Q*+X+LxA8_+e+JL+*1+OL+(/L+,E0;-GLjL+XL+(/L+*1+OL+9W2 4000JZ/,L+O*2004GL 370L+O1J? Q:69? Q:1J 112? Q;1J 2585:69 215+XL+O 145(/L+O 10L+OFGL+X+JL+*G$_0#QE0#L+JjB2,_!J 2004GLL+JJkl 48.28 s:K 12%L+*Kw 1.695s:K 17.94%L+J)Y0 5.05sGJY0, 34.47%? Q:L+J)Y0 2.09 sB2? Q:JY0, 48.86%L+G-;+X+ 12.44&K 27.4%85_LxA+ 0.19&K 11.8%*1+ 0.49&K 22.5%J+ 2.79&K 14.8%(/L+ 0.71&K 15%L+ 0.24&K 14.3%3.2L+*=,.=f#Kw-(vKw$61/+;,H(|p=K?KE):UK0*6%X9-p-,(Z0 ,v5,515;!=Yf,U-&O 2004 9 28 :? Q,L+O1JK0f 22.26s6KwC8_L+=L+kj,E-;*Wo1,G?W?WjKwL+JOxo?1WHF1JHF)XL+2jW=0*WP5=+(|C+1W1L+A:U4#*01L+A:U4#,jL+2j*AW0L+2jjFL+|J1*6?932j10jL+.As,U+wZ5$?93L+2j0oWvECt,G)Ct8Ct81y?FCtKw2*.pAL+-($h&,*A4:U4/?iFPL+-91JCtQ_J4.2UCA:U1JWj.dZ/:UL+-9L+w8|0,CRoo1j)Z/:UL+4#,1+XCRo!n*0CRoW,jj+cBCg!nF!*06-fKJCt(jQL+,Z/:UL+1J9K7-a,Z/:UL+1JF|NLCt)x,-;,%WvCtHE,GCdCg!n,#F|1X0fo1:X-qA,93$G0FJ,#FFG60Ci00Ci1y1y0WL,EZ/:UL+1J,CO)FAZ/:UL+JkfCi5!nz#n,&?0yU+4.3F_KA0(|?AL+|CXL+=20L+C6L+#L+1yN.D0XF_K,|F+|.=+j-.=L+1J,Q1(25+U6Kw2-(#qL+,0/jL+,8+JV,?G,*6%,_FA-;8DH-;DF+|xF,L+fFP_wLJFF_,F1Kw?C,jN/0K,P5L*38WwF+|020K+G-5Z4.4UCL+*HFL+K0?4.4.10 ZA680FL+2j(|6+48KwL+Y;L+=Md2jG?,LNj!Y+XTZ(|-(68-(O),#1J68_L+XF)EDz0E8_G+&j95G1yqJ/.=G2(|G+Oj8!K0D,.=(|63+CWWjNL,7-pKw,L+?CR4WFJ0JA- 13 -1JO.=(|+1+6-*0#,2j|fKKwZ/:UL+4#?$W,aNZ/:UL+1J,fA)F1JfM)F,1J1*6 Q?KwZ/:UL+1Ju6Y+X-9L+1J,iMp,jFwFJEfC60Cq1y?-9L+1J,iMY+XjA71*6,H)1J8D,D#C?KwZ/:UL+1J_M95H5H5H5H3+586)*0,P7-v$5*A4#GKw$hG-2(8+G-,-7sBG-1*Kw-L+00;M_-+X*1L+0;.D00FE,j2FPL+J*6*0.D*#q*L+J4#06FML+_MMbyXH+FD:?FJE)F7FECJFDF7)FQFEK0#qd_+G- ,?