国贸经济管理类毕业论文-深圳市移动电子商务的应用研究

H/0JA FJE1E !RE;E+X1 ?5%5CYCg*o;GJkA&4g%oGykg1vGJ%$%1k-A%xoBog-=aok(gGJyEkS+g%yk4g_eyz)k4)-=agGJy|zekU4GJ-=ag%?+ykRBkzgGJ-%GJzRBkg_#GJyKYeR%yo%oy|g_ekYU-=ayGJ|6oKKdBL g ; _eH/0JA FJE1E !RE;E+X2ABSTRACTWith further popularization of E-Commerce(EC), development of mobilecommunication and Internet access, a new application field which is called MobileE-Commerce(MEC) appears gradually. Some experts predict that MEC will be one ofthe main developing models of EC in future, which will lead to another revolution ofEC. This paper mainly studies the application of MEC in Shenzhen City. Firstly, onthe basis of observing the current developing status and trend of MEC, the authortalks about the characteristics and current status of application of MEC. Secondly, theauthor analyzes the key problems of application and development of MEC. Finally,the author raises some counter-measures and solutions of developing MEC inShenzhen City. As for external environment, the government should create a goodenvironment for developing MEC. As for internal conditions, all parts of participatingMEC should develop with coordinating one with another, Enterprises and individualsshould also take active parts in the MEC. Then, a dynamic MEC value-chain withcharacteristics of openness, unification, security and high efficiency will beconstructed. This will promote the competitiveness of existence and development ofEC in Shenzhen City.o Key Wordso E-Commerce; Mobile E-Commerce; Wireless Internet AccessValue-chainH/0JA FJE1E !RE;E+X3- 1 E0 . 41.1 0+ev,6 . 41.2 0+ev,.D0?y . 51.3 )5,F . 62 0+ev,(&+XN . 72.1 0+ev,(& . 72.2 0+ev,H . 72.3 0+ev,+XN . 83 $!c20+ev)(Md . 93.1 $!c20+ev)( . 93.2 $!c20+e,L. . 104 $!c20+ev,1+ . 134.1 QAAK:UFP8,0+ev) . 134.2 _G3+5 . 144.3 f0+evo1# . 154.4 0+ev40OH . 186 5AK . 196.15A . 196.2K . 1969)d . 218*BX . 22H/0JA FJE1E !RE;E+X4$!c20+ev,+X.D01 E0P5+ev4O55pV,YCf6055(A1j(C0LeBLN%+a(5V,P5+ev!%f6N#X 2005*3j+XgE 20GX-j+XgE 3.83DFFX=Fj0+ev,W2j 1+ev (Electronic Commerce,EC_4#_-(+X,f(0+ev_+ev,0Z,6_A60+ev(Mobile Electronic Commerce,MECyj41+XgFJE0+FJA7 InternetX4F|ChC_1y,l=7+X4FJ_65_L&LPE#qvJF|,vJ#k-()P5,+ev6|v#kL&L,#q?-pM0rJgF0+FJ_65_+X,-(65|JCC4F?,JgF=?,JgF0+FJ_,!X$!ki-p,+O#kM5$?65,58065,4+XN0+ev9,*.p+a0+eBEFOF+|!4C060+ev,%F6%Ox*)X 1998aK0W4 10007FJE4:5,0+eB, NTT DoCoMo, i-mode4= 19998*1F 2005+evAL*6W*(x/n P203-206H/0JA FJE1E !RE;E+X5)X+Xg,-CE 20007 i-mode,+Xg+Xjf E-mail;E$h?A/+eK&|1y= 2003?!W0+evJ,J? 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