国贸经济管理类毕业论文-我国电子客票分销渠道分析

?CR4WFJ0JA- 1 -. ?5UC!q+fg5o%Dc+_ki+ALo BSPUy!qUU4xF!q+ffJoP4UCBokwT4U,k,U#oYC+fyGJkN54_Uf%y_|C+key4UfGJ .KKdBL Uf3W?CR4WFJ0JA- 2 -.AbstractWith the popularization of the e-ticket, the airliners have developed theirintentions towards direct marketing. However, single product cannot satisfy theneeds of customers for the notion “Favorable Price and Excellent Service”. Theshift of the BSP E-tickets and Airliners E-tickets reflects the changes betweendirect marketing and distribution of airliners.The article introduces the background of the E-ticket and research and theresearch home and abroad. At the same time, it describes the relevant conceptsabout E-ticket, including the definition and function of the E-ticket, the impact onthe interest of distributors and the development situation home and abroad. Thenthe paper analyzes the E-ticket distribution models, existing problems and theirsolutions. Finally, it forecasts the future development of the E-ticket marketing.K Key WordsL E-ticketing ; Distribution channels; Agent?CR4WFJ0JA- 3 -.- 1 E0 . 41.1 .D0,6?y .41.2 +e/X-F,.D0)( .41.2.1+e/-F.D0)( .41.2.2+e/-.D0)( .51.3 MD .51.4 K=C .52 +e/F . 52.1 +e/,y .52.2 +e/,62 .62.3 +e/K01*67- .62.4 +e/)6K0$PF-(Y, .72.4.1 +e/), .72.4.2 +e/)8Z0(, .82.5 +e/X-F)(LN .92.5.1 +e/-F)( .92.5.2 +e/X,LN .103 +e/,6K0$PF6 . 103.1 L$K0 Q? . 113.1.1 Q?6 . 113.1.2 X,LN .123.1.3 )1 .123.2 -$K0 Q? .133.2.1 Q?6 .133.2.2 X,LN .143.2.3 )1 .154 +e/6K0$PFFC6 . 164.1 55K06j+e/K0,k? .164.2 .OP5*6v9X,? .164.3 KO-;P5*6vE_f .175 5B . 1769)d . 188$BR . 19?CR4WFJ0JA- 4 -.A-+e/6K0$PF61 E01.1 .D0,6?y8Z0(j$j,=-Lu8Z0JX 2004 *1Fv 1,ANXF+|8Z0FEQ J:48Z0(,08$A-Lu8Zp1,1Fv ”84-8Z0J+e/2j6MC 21Fv85*393$|,+ej/+eCWF8=3+5-(7,50!n6Wu8Z0(:UF:,w8Z0(,FEx)E!W5j,-+ej/,K0G4Ek*/G, 70 %: ,-+ej/j/K0N, 10 %#-_F+|: BSP4/K0G0W,j-Lu8Z0J-8Z,818,f?r1.2 +e/X-F,.D0)(1.2.1+e/-F.D0)(2005+aNTV-Lujj-B( Scott KirbyX.DAJ:*+e/6K0$PF,ZCAjXZT+e/6)M11Fvk?5+ej/ (ET) 8lj=3+5 (CUSS) 7,j(|.1 (BCBP)|44NEA_ (RFID)2)T . -8Z-Lu8ZEA 4j/FJF0Ga , 2005-04-143 PF8 2006AA-8Z0+ev#f?AW/nJ0(x110O?CR4WFJ0JA- 5 -.Ov Subodh Karnik* BSP+e/+e/X.O6558Z0(M|-$K0fM0?K,0!D?C1.2.2+e/-.D0)(2006 128-W8Z0(0#8Z0( WAP51*&68*-Oj WAP4+XA+e/K0Xj:FJE0+65)+ej/BN/!n_X4F9,#q0;=F_ 108 164CXj/MF02-P8Z0(Xj/-$K0$PF:,#8Z0(+ev4*6#ZAj “20078Z0(X-$K0$PF:M,JJM+e/8Z0(=JnEWj/-$K0,jJ 46P*+a+e/9506K0$PF-$K0,?.a.9*60) IATAX-+e/:+e/XJ4h0 j*6,WJF65*6,1.3 MDk?AF +e/,6K0$PFN#ZA-+e/K0?16jZG610G6LF .D0,6?y1G6AF +e/,-(%19G66+e/,T/K0$PF00G6)K0$PF,FCF|k561.4 K=C,KXFJE)T/=|j/+eF#4CXj/4F0;?E 50 2006) 80A-,-7-Lu8ZF?0&4W8Z0(-(5X8!,51:+ej/K03+5,K.0+evX8Z0FENG,F+X2.2 +e/,62+e/iK0$PF=|/n,+e/K0 B2B+X_1*6v|/n1yL$K0-A-8Z0FK0,+e/k?_BSP +e/F-8ZF*0Wg-$K0 Q?FJE)_F1*6)A/*6j551E0;4F+eF=7-8Z0(Q1*6dF7-848fCt$4/|4CXj/*6K0j/-$8Z0(51MA/4-$K0$PF58Z0(51|/nWg*6k?*6v*/XA- ,20038*10P+e/1C8#-$K0$PF+e/,-NF 70 62.3 +e/K01*67-109FA598Z*1A/NA9F1F0/FJE656C,j/#3+56iA3+5:,jK0A6,/!nFFXF0/4*6&9?ILF050CV51AB Billing and Settlement Plan10 BSP6 2006+e/&d-A8Z /hydt/06/dzkpsdll.HTM?CR4WFJ0JA- 7 -./5CiiJ_V*19i1FJE65)C,j/F|0;F&L$,B3XZ*/,ij,CFFF/!niJ_V*1AF_5:_Fh3+5G0;_|!n/18-1$JIjKLOVU1yI,+XP5j/AC,_&,OjM0?0ZJ?&jj1yI6F0/WW5Y.NA!-()+e/GG5:WW8-1f/,0L$W-()B$a$ 77 H88CS+5FE 2005+ej/)P5j/WH/gate/big5//cic/2005-06/17/content_3096601.htm?CR4WFJ0JA- 8 -.2.4.2 +e/)8Z0(,10)K0 ( advance selling)X4CXj/#qFJ&O8Z0(?9!Q8Z*,K09Y1yM0?1y8Z*/$_M5A/6F|66 , 8Z0(I7-FJEA3+5,)0;,*4C/&C/M1yF|&5A6606JK0!QO|,9Y0W|$PF1*6*6vB31LF:U , Qx,1+e/58Z0(V,84_n6|2j,091NA$Ql , QNB+e/,7-8Z?CR4WFJ0JA- 9 -.0(4CXj/&OWGX*6v,Ct$+e/ , 8Z0(7-&,fL*66 , +e/K051j, 8*|,-(J , 0hABZ|=1yNl=jNA$QLj/Dl8Z0=F,=(|l , 6n9CNA 2010F+|69 80,j/FJE65K0 81-)(kp-A+X8Z0kp683B|A8Z+e/K0A9LN,FJ.?r8Z0FE+e/+X8Z0FE+e/|0;10 |0;jC+e/,!nAFK0A|0;8 20068CB|48Z0(+a!)93+5F|w4-j!+e/4?-k?,jj0,5GG-G:#$!cLcM6#9?!yKCeLcr/LWF1y2Y#U#(D%P:0K02.5.2 +e/X,LN10-+ev,*.pAGA=755WMW,LN+a-H=f=Op+OK&|L 1y1yLNG-Jj+e/,fFPL.8Z?r*6X|,CVg:9CO,N7-*/|,6_j=JJ2G-FZF7-=ECV$+,NF1f,-*|,5-;fuJFJ#0Zj/K0,LNi-41J,K0fF_M0?P5/,67-OK0!F_M0?*FZ9L6|#Ci,0;(_)*|Fg,-C/&+X+X,=JWJ_+X)HC65)+e/,P=OJNXC/&F=.F+e/j(3 +e/,6K0$PF6m1X-;/ ET BSPET9ZWj68Z0(-$K06K0,/_+a8Z0(|,4CXj/*6K0j/-$8Z0(516|j6CtH=-$F8Z0(CV6EW2j,x1A*6A-8Z0(L$1A,Ak?9T/(!6zA.1v8Z0(L$,*6K0k?_j8Z*F2jp2j-NE?)*6=W3.1.1 Q?6. 1. BSP+e/6K0 Q?:.j BSP,K0?F/? BtoB?8Z0(K0/F5T/FD10FJE8Z(-$/455*6v 9P5*6 10jFJE55v?a/G8Z4l*O1y4.A8Z0(A5:K0AA5F4.A*/K0555*6v/s5?*6vFM&411FJE8Z0(*6v51/555*6vP5*6vjQ?K0,?10/*-(lv_=7-+a8Z0(955*6v, : 02 , 8*51 : $h5:FJj0;1y ( 5j/K0X,5,8J51 ) ;2 , 518 , :FJ|1yF|810P5,j/&|/n8Z0(91J8Z0(-$/48Z0(*6v5155*6v *6vM&415;*6v (P5*6v )jQ?8Z8Z0(?CR4WFJ0JA- 12 -.-$K0F_T/?,j3.1.2 X,LN-8Z0(FK0f, 80%FJE6K0$PF,*6F/E6JG*6,0$PF Q?UGLk.8Z0(9x,06K0$PFlK.1*6X108Z0(FJEF/0,6K0 Q?L)$PF,9x?-#%CN=K,M0rjNEW,A$Ql8Z0(C#)*6,f1*6m19-O! ) ,-?18*6,G?W-,8Z0(J9CFj.D06,M0r=7-&M.WO?$B8=:,C1K0*6f8Z0(5WG6$8Z0(XF|B8T&Lk9K0*6j0!/Y*(Y,|jP5*6,$!,3+,f48Z0(,0=o?)*6F|Ul1*6+YJ5=,*6=o?9-Lu+aW441*6*6 , Fa_W/ (Billing and SettlementPlanning ,10 BSP) L,0|*6f4qJAJ8Z0(,J:UK01*6+J8#_A8ZGL1J, ,G-*6sM75E,3+j*6p#3.1.3 )110%?jk?-76#?=*6E0+:9%?8Z0(7-8,J5F_0ZAJ8Z0(-?,1F*6)8Z0(,W7-=EA ,vFG64hCQj/,(_(Y#,-O!$!8Z0(?AF0G6O._(,G?6,(?-%?B?Baj8Z0(F|$PFKKFP8vAJ8Z0(911,J 2006-8Z0(/6K0$PFlK.,l#.D01J#k1 6 O P28-29.1 6O P28-29, /content/f/96787x/2006/000/006/jj77_f5_22239424.pdf?CR4WFJ0JA- 13 -.%?jk?-76,FG)C1$PFB%CM0r4#WTZM.B#$PF,FK06K0= ) _V9xEFODFBk?-7A$PF,J5)M0?.)4/$PF,6/$PF=?GQY#,W1J/$PFG+X;YJK0,I=j$h#Ci65FZ,)WJ8Z0(B$.D0)9,%X,$PFm7-D#*0$PF,5JG+X8*6,J$PF1+_9xQ2j9)K0J5,O?!|$PFJgF ,$PFL$,0_LF,F/0CFP*6)8Z0(=% ,K08Z0(,!8Z0(X|J$PF1+&NG03+GLb!$PF05=.y=|lo1,1*6FJE4o1f1y19ji6K0$PF1*6)(8Z0(NG63xVIAA,%jf7-JCoF,x3.2 -$K0 Q?3.2.1 Q?68Z0(08FJE;Ajj4k?W2,-$/4+eBAGL(51F|+e/,K0 , 8Z0(,+e/7-K08Z0(,+e/=90W. 2 p/j?CR4WFJ0JA- 14 -. 2. 8Z0(+e/,6K0 Q?XF/ Q?8Z0(*/5(,jj/4-$/4+eBAGL8Z0(D8!,51FJE5:_Cj/F/?a BtoC-$K0?=X*6 BSP+e/9p=08Z0(F8lj=J0P9Z8Z*,4CXj/p9,NAG-XA1jGM0?0-|0;8Z0(AXjj,=,A&D-A4CX,j(|8Z0(J5K0A , -$/4+eBAGL_P54CXj/,k?K0?v_ , L-p+e/, , 55:UK0j,51-$K06CCCG?,+XFJE(51CdFC#q0;,WFAA , 8Z0(7-$F , $!2j , 6|/2EA6|,0 , )Lf!m19JK&|!X00.D0F0LN , vZCXW,F3.2.3 )110#_1+eB_?+eB_0/,_?+XgFJEK&|, 24?&=+eBF|_W$Qj-()51B$+Xg$+K&|+eB_0/4_$F2+XA/g=M0?X4a)/!n_E/4C+e/,-,+e_J+|0j/*6Aj+eB_+e/,OF9_?F/?)xNY0+/4,+ev0K*0/FJ+X BtoC/40+_ Q?.d+e_ = 5:_,P5*6%XHFJ Q?F1JF1yMW$h6K0J,+eF#_1+eB_? , 65#Ci65$J,F9 , 65vV$W,2j0L$18Z0(N_1m7-J,K&|-$FK&|9LFJE19_(F!FA- WTO -Lu#qCCN4q9m7-_1-LuYA-,8Z0(-LuE!Q?1F_#q0;Q_1FO-08Z0(,C/#q0;94q*9,_NM9J.(w)FA1j.&G5E,+XgB$CFOEC/M0?8Ci,&L$EK?FZLNM0?DK&|19_(F|vmGZ_E0;1FQC+XW6K&|CVv5!Q!G-9LN?L&_8!,/!n8Z0(FJEK&|F6519!/_?=F,ZjFJE?CR4WFJ0JA- 16 -.jC(F/_?6JjG?,_?0+evJ9$,4 +e/6K0$PFFC64.1 55K06j+e/K0,k?+e/CX:_0/8Z8 , j/8Z-$) , -O!,&X4BNAi9!- Phocus Wright (,0-B3n/j , 5 TUI ThomasCook MyTravel X,P5$hj/F:Uv05 ”,FO6WW Travelicity Expedia Fg, IT 1J6|/n1yj,5;*6v%C)8Z*M,M0? , |=|0;?/!n,WJfCF5;*6v)J,+e/,C19+a48Z0(L$,A3+58Z0(jjL$,/$_3+5J= , F0/i11y5#X5:)M0O5;*6v148Z0(j)+e/,AA0; , X+e/MOW/K0-$K0$PF,*A , -$K0fEQ?CR4WFJ0JA- 17 -.4.3 KO-;P5*6vE_fP5*6v?K0+e/ , NG9K0s8Zj+e/X-,k*6 , f;04*6v,F9s6|JK04PCtHL9055=*.p