国贸经济管理类毕业论文-百度和谷歌的盈利模式比较与分析

?CR4WFJ0JA1 ?O;rGJTky1CH4jYKPokrI_%5Z8k)|_LdI_%o*y1I_%AykM4rI_%yco4y1kw4y1GJkRI_z)A4y1_I_%k+_I_%g4k iyzeEkG|wU4%?o*Ak,+rnoKdB 1 I_% |_Ld?CR4WFJ0JA2AbstractNowadays, Internet search engine is booming, and Baidu and Google haveachieved impressive success. However, their profiting pattern faces largechallenge and it is not perfect to rely on ranking in competitive prices .The paper analyzes and compares Baidu and Googles profiting patterns andthen discusses the diverse and innovative ways. First, it illustrates an overview ofBaidu and Googles basic situation. Meanwhile, starting from the basic situation, itanalyses Baidu and Googles developments so as to come up with theirprofitability. Next it mainly compares various profiting patterns of Baidu andGoogle, analyzes the major profiting patterns and lists their advantages anddisadvantages. Finally on the basis of conclusion of the paper above, it discussesthe problems and makes a number of recommendations in order to provide someuseful information to the search engine companies. 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