国贸经济管理类毕业论文-从海尔看国内跨国经营企业文化建设

?CR4WFJ0JA1 ?1JF_1Jhl?,)_1J1,0G6F*Aj1Jw1Jh1,G?FD)1JD-4:U9-p=7-G,+X1J#LD-4:U7-Md,JsFL$,0wG1*65xFP1J,-LuFBvj1JD-4:UX,AJ=.3P1JF*A_=r,66D-1JXF*A,0h?LNBj=4*61JMd,JsF0F*A,)L5jK-+#1y#D_-,.=H/1JX-LuFFD:F*A,4PlOHX!*.p:k5*91JD-4:U,F*A1+KA D-4:U 1JF K #D?CR4WFJ0JA2AbstractThe corporate culture can reflect the core value of the corporate.It is a part of competitive power of the corporate. The construction ofcorporate culture is an important way to improve the competitivepower and plays a big role for transnational operation. That can helpto remove the conflict between two kinds of different culture,improve the inner management efficiency and create a globalenterprise image for the corporate. Because of the many uncertain?CR4WFJ0JA3elements existing in the transnational operation, culture constructionis complex. This paper analyzed the common mistakes in cultureconstruction, such as narrow, limited, conservative and out ways to dothis. Haier is a famous enterprise in China and has much valuableexperience for us to learn. On the basis of above content some tacticsfor culture construction in transnational operation were supposed. Key Words Transnational operation; Corporate culture; Innovation; Haier?CR4WFJ0JA4-$ 1F*A)1JD-4:U,G?+X .51 11JF,7- .51.2#LD-4:UJsFL$,0 .71.3w1JD-4:U,h1 .71.4FP-LuF1JB .821JD-4:UF*A,h?LN .82.1D-(LF-,F0 .82.2F*A,)LWW .82.3-?1JF,KZWF .92.4#G1JF,? , -+1JF,# .93#DD-4:U,F*A .103.1#DF*A,h_K .103.2#DF*A#GF .103.3#D,%+kF .1041JD-4:U,F*A1+6 . 114.1G?FK . 114.2|F . 114.3F2O19F .124.4#L1JFLF-/nJF,LL2 .124.5&!F F21J1 .1369)d .148*BX .15?CR4WFJ0JA5#J-A3D35:7P,L0AL-pA-LuF,F0;Y+XFCtD-Ct#k$N4qD-(J-(6jA-4#*3F,kF*Aj1Jw1Jh1,G?FD)1JD-4:U9-p=7-G,+X1J?+XH+,-lyF+|,-ly$!kAA1JF*A,GW?y(xF1JF,A=$8!,1JFX1JD-4:UUG?+X1F*A)1JD-4:U,G?+X1JF_0/4#k,44,44Fp5,l?%|jI1y?A1(CX1wjB44p|jA,A+X1V81J,-7X%&,-Lu2j11J90Z8:62jF$LX1r+OX08,1*6%j)1J,-7M0?f03+G,1+E,6,8!lA_V1V81J,l?7-8?,B388!,|jj1J,-78?,7-X8!,)AA1% 20051JD-4:U,FCRCh.D01O1 17-19N?CR4WFJ0JA68!,1J,-Lu4:U,#k_V08$91J,-7X-pE,8?,B38!,|j1.1.247-j0Z441Jhh=f*AJ?1fA+O,!hF|Ff_?,v_9s7?1fL?93!Z6|,|j6|j?93f4,|j!U?1f,=C%X6|,*6$!rj0/FP40/jf?FGB!,+O0,EFOEFjNO,|jFa9x, “E4 ”a.4)6|*6,5C8*6*6),0za+aEC,0/*66|j,8A4f1J5+OW,8!E4C.49-p$jW6X1J-,F*A8=|j)*1JF-(08$,lA|jIB3+a,=1J,4:U*6%=8X0C%j1J,-78?,61JFE0+UF,=,04Ew1J,h1XF1JFCTjG?,+X1.3.1L1Jh1,F5WOx0Z1J0.00A:,l?AaJ%,B3,0WU,kKFPW),B,8BOA)j:G/nJY,:G/nJF7:G2j?93I6/nJpAB,3+550c,:UK055j1Jh1,F5W8,)1.3.2j1Jh1,-()0cW1JF,-()1J6,G?a_H/,1JFL1Jh1,0c1.3.3j1Jh1,= Q/W1Jh19lW)0W&W)WKO)6W1y(1JF%0+UF+X,?CR4WFJ0JA8%8?|j,1) Q/1.4FP-LuF1JB1JFFP-p1J,BH8,1JB_1J,75TZM0_GB%1J6|,8BOCS+O7J*6_FGB7-O$!k,P*B1JF,(&# ”21JBL1J9W,FFJ8Ct81J+O0,1JXD-4:U,E0;8,-LuF1JB9Y1JXLF-02j9LF-#Ci65,ACA/nJWG/j1J,1*6Nl8,4:U(QJ,2/NB6LF-,F0?F_T/=n,#$GF?1*6,4ZrM0*)X44N,1+X1y4ZM6,F0k?)X;ZM 1D-(LF-v6K0vL$F26#F6_jF2+O,B302.2F*A,)LWW-A-AJ1JXD-4:U,F*A_)L,+J8#_,#G1J, 20011JF4#1*6*(x/n1 72N?CR4WFJ0JA9XD-4:U)1JFAA,=C,8$A-AJ1JF*A,)LAj1JF_)G,%5j68D,1JFH/AFF+|xFF,=8-?H/AF4+|F,jW,6%+X97-D4:UpX,AF=81V8pX-,l?%$7-#Ci65,A,ZW(8)(,Nl1JF_0(F6;B1J)(8,1*6 Q?_1J,ZWF)=_750, Q?$=_E8&J,7B!0Z1J,0;=1JF_X0F6;61J8DLf!-74:U1+1JF)1yJ/3P5,863|j?93|j?rM0r,_1JF,4/)?54/1V9!L#k1y ”3+a!?1JF#k1J CI BAAG-_1JFr,)?1JF_61JXKJE0;,*l3+O 2005 #uAA-1JD-4:U,F1*6 ,_4#1*6.D0 ,1 3O1 33-35N?CR4WFJ0JA10?&|E5FJE686|j?F$GF?-pKJ65ZX/nJFE0;,)W,*wAl?F+|?5XKJE0;KJ65L,4:U*6%6F*6%l?FJE4/#k?)*_E,1JF6r,?6)*Xl*6%-+1JF,-O!#3#DD-4:U,F*A3.1#DF*A,h_K#DLKJ:.0=(|H+X=K*=(|#D1JF)XKK=(|:XKFP2jMG+X,_ “702 ”H+&*0*6%9$M#9$2j “?/1 ”#Gja_XF/*6%7,;0*,9-,8T_DI 68 88OL$YD0,&Ia_#GjK00$,&Iv#D4E6AjK00$,8_K0650M0?#Gj,&I!Y=J:#20,&Iw!YT!Q=vjx=#Gj_=!QJvGA 5 ,#Gj=8F2 “?/1 ”XF/6;+OX:#0MF0&(6CEFO+a:#K0-N-1y#DFF/#Gj3.2#DF*A#GF#DXD-4:U,F*AX18!,1JF, 6SW7JB1,B11X:M5!ZG-#1X:M3.3#D,%+kFXDE4:U4Z-,F6_=E*(,1JF41JD-4:U,F*A1+64.1G?FKFK1+A-(,1JFLF-6(,FF|9x,8FJE4/$PFF=,F)-(F2=G0-F0jF,H_i=7-,FL$X0Zl7,LN96T/F9j=8X0C7-9A-(,1JF#7-F2-FF)6|FF_1JF*A,G?)8X51J1*6,F=,F1J1*6?,F1yJM,OF1*6,F_Kj0Z1JF*AXW0;:1J1*6659-p7,63+1*665,|j?M5$?X-p;,|jM5$pXFH+&?X1*6,F:;?-pM5$*3F|F,IF|D-4:U,F1*6FJhD-1JX#FF|CtaNL+X-(0G6,6| Fk?_jL,N2j1oM,4N#?6/nJF=8A/nJ)FCt,j5 9YLF-X+X1*6Mk?63,iGF9+X0F28B,6|v5j&_8$?CR4WFJ0JA12,+a(,4ZG-G?8A,#0ZLl,1JF1J)ZB$5jAKu,L*3:UK0,FOKJgF2/L$,0=8 JAF1+4jAJD-(G+X,1*6fXF+XmG,F9+X9LF-,-9A-2,F-+,LF-LF-+,-F+aZL$X,W,F26LF-,FX-pW,2.&L$GL6T65=861JLF-FG-7-,-LuH/FA-D-(X,-jF|*3:UK0&+a!-FLF-FL$X-pW,=A-,FE00;A,19F)AXLF-,(F|f1*6+XF/1+FA-FLF-F+O-$,0 A-,D-(#?X/W1y5#bjA0(ax(,#FkGAXM#1*6E-LuF,5-fFJEX5-,kG)X5#b,p9(|50,1*66-LuM#4# Q?EjF,$?fFJE$?,(kG)5#b,(|50,1*6F/O19-F)A-1*6p=,LF-(F|1*6FCtH&L$,BC#Ci(XLF-,4:U#kEFO9x4.4#L1JFLF-/nJF,LL21JF_/nJF,0Z4G6FJE_pQ,*6%E,2j%#qEN/nJ&Ji,+O#k?i,?%60A:*-(,B34:U/nJFL$-(B35#L/nJF)1JFL$,.-.X*A,E0;)1JF,K4.5&!F F21J1A-1JXD-4:U,F*A_M)=r,*3W)1JF,*a?ND-4:U,M0?L-pA-1JD-4:U,F|1J,? 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