国贸经济管理类毕业论文-探析中德合资企业跨文化管理经验

?CR4WFJ0JA1 ?5zGJk;$ekcao%ikcnkok,&o*+ogY+5k)k%5sYCc|kk)kEk4%Rk4Kd%kekS+4c)PkYkU4%?k9ecHoKKdBL c?CR4WFJ0JA2AbstractCoupled with economic development in our country, a growing number ofChinese enterprises try to expand their overseas markets, especially after Chinaentering into the World Trade Organization. However, the weakness that theChinese enterprises reveal in cross-culture management becomes increasinglyclear in the initial stage of transnational operation. Therefore, they are in urgentdemand of successful experiences about it. As one of the largest capital exportcountries, Germany has plenty of experiences on cross-culture management andthus I take the Sino-German joint venture corporation as an example in the thesis.The main content of the thesis are as follows: First of all, the key concepts such ascross-culture, cross-culture management have been introduced briefly in order togain preliminary knowledge about it. Secondly, with the intention of discussingthe necessity of cross-culture management, the cross-culture conflicts have beenclassified; whats more, the relationship between the cross-culture managementand the enterprises productiveness has also been analyzed. Thirdly, on the basisof the detail analysis of several Sino-German joint venture corporations cases, Iconclude the general strategies and specific measures on cross-culturemanagement and cite the famous model diamond structure. Finally, consideringthe disadvantages on cross-culture management that the medium-sized andsmall-sized enterprises have, I sum up the experiences of Sino-German jointventure Corporation and bring forward some suggestions to expect a morebrilliant prospect of our countrys enterprises. Key Words Cross-culture management; Sino-German joint ventureCorporation; Strategies?CR4WFJ0JA3-$ 1 E0 . 41.1 AF9N,6?y . 41.2 h%G . 41.3 -()5,F . 52 8Ct1JDF1*6,?W . 62.1 DF0 . 62.2 DF1*61Jx, . 93 8Ct1JDF1*6,1+ . 103.1DF1*6,1+ . 103.2DF1*6, . 144 )A-?1JD-4:U,_/j . 164.1 A-?1JDF1*6,6 . 164.2 8Ct1JDF1*64P)A-?1JD-4:U,_/j 175 5B . 1863) . 198$ BR . 20?CR4WFJ0JA48Ct1JDF1*64P:#WGj1 E01.1 AF9N,6?ydL-p4#*3F,#%-iM0nF0;,FFvXCt,? 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