美团商业计划书

groupon 2010 3 4 2 013 1 groupon 2010 3 4 ktv spa groupon 2 2010 5 4 2010 8 2 2011 5 83 53 2011 07 13 5000 2011 11 11 2 5 17 2011 12 17 1000 2012 3 3 301 586 660 3 1 2 3 api 4 5 1 1 2 3 10 4 b2b b2c c2c 5 2010 3 2013 6218 3 2 2013 1 2 7 3 4 5 100 1 2 3 4 8 groupon 3 0 50 18 40 1 lbs 2 3 4 5 meituan business plan 121 1231010 1231015 1231018 1231020 1231027 table of contents 1 executive summary 3 product or service 4 market analysis 5 marketing strategy financial plan 1 executive summary 1 2 holdings 12 million capital injection when meituan founded 50 million investment from alibaba and hongshan ali will hold the group shares about 10 15 in march 2014 for 300 million cround of financing 1 3 management business is developing very fast and has a standardized modeling no management or spontaneous management scientific management belongs to the modern enterprise management a fair open and transparent way of management 1 7 financial plan meituan will be in a few big categories hotels movies and continue to invest in such fields as take away meals 2 1the scale of meituanthe sales amount of meituan in july 2012 was more than 500 million yuan the local service sales accounted for 95 14 of total sales the sales number in august 2014 was over 4 5 billion yuan by august the monthly sales number of meituan subsection including beijing shenzhen shanghai guangzhou xian wuhan hangzhou chengdu reached rmb 100 million respectively 2 2 national operation centers meituan will set a national operation center in the provincial capital of hebei province shijiazhuang the reporter learns from shijiazhuang city business bureau that meituan will build up a national operation centre in jinshi industrial park in shijiazhuang in the future shijiazhuang national operation will take over data processing call center service management document edit daily business operations and other functions as soon as shijiazhuang national operation centre opens it will have a size of 3000 employees which is expected to provide 5000 positions in five years and create output value of 100 billion yuan 2 3 service system a integrity is the foundation of meituan neither in the past nor in the future will nobodycheat in the number of deals b in the aspect of system and culture meituan teaches each employee to treat both merchants and customers sincerely c once the trading list is launched on meituan it cannot be changed so it prevents of the possibility of fraudulent numbers 2 4 no anxiety after consumption a no consumption within 7 days unconditional refund plan meituan promises that every consumer who has successful group shopping in meituan application if not use the consuming ticket in 7days due to some reasons can call the web service to reflect and if it accord with standard of refund the nets will return the money to consumers in the first time b consumption not satisfied receive for free plan on march 4 2011 the first anniversary of the establishment of meituanannounced overdue return plan officially namely in the futuremeituan users with overdue consumption will receive a refund service before march 31 meituan has returned 10milion yuan to the corresponding network users the move in group buying industry is the first time in the world utmost safeguard the interests of users remove the trouble back at home of users 3 product or service 4 1meituanfocuses on the local service of group buying and based on the satisfaction of consumer in a word the protection measures of consumer can be done very well 3 2 meituan firstly found consumer protective systems of carefree group buying it included you can get no conditional refund if dont consume group buying ticketin one week if you feel unsatisfactory meituan will pay it for you if your expired group buying coupons dont be used you would get unconditional refund there are other favorable and there is a suitable one for you if consumers face with all of problem in the process of group buying meituan will solve them because the service quality of meituan is very good so meituan get good reputation in the consumers some old consumers will introduce many new consumers to meituan therefore meituan have broad consumer market 3 4 over the several years meituan always insist on the management of the supreme statues of consumers meituanproduct is produced to meet the requirement of consumer and it marketing and service structure is designed for the interest of consumer besides meituan can adopt reasonably consumer s suggestion 3 5 meituan faced with different consumers then it would use different marketing means for example many consumer can use meituan app wherever you are you can get everything that you want so it is convenient you should not get to some shop and products also can be taken to you hand 5 6every day meituan often hold some favorable activities you only use few money to buy some product actually you enjoy a big discount 6 7meituan can create consumer value and they hope get the satisfaction and loyalty of consumer meanwhile with the repaid development of economy meituan also consistently expand service scope pioneer new consumption market it can be getting more attention of consumer 7 8meituan consu