普洱茶商务计划书 中英文对照

The Business Plan Of Puer Tea1. Background InformationNanFang teas co., ltd. of yunxian county, yunnan province, was established in the August of 2008.It is a comprehensive enterprise which mainly deal with Tea cultivation and sales.Now, we have more than 1000 acres of tea gardons.Amoung these gardons,650 acres are the production base of green food.At present, more than100 tons of tea can be achieve as the annual productivity.The company has a good business environment and many highly qualified professionals.As well ,We have the foundation of a good business and good reputation.In doing business with the customers from various parts of the world,we always adhere to the principle of equality,mutual benefits and the exchange of needed goods,thus,by joint efforts,to promote business and friendships to mutual advantages.2. Product PresentationPuer Tea, which named after the area Puer where this kind of tea centralized and marketed rose up in the Eastern Han Dynasty, turned into commercial in the Tang Dynasty, began to be popular in the Sing Dynasty, as finalized in the Ming Dynasty and prospered in Qing Dynasty with a history of thousand of years. Puer Tea is hot and famous both home and abroad all the time all lies its habitat of high elevation and foggy growing environment. It is a kind of pollution-free tea in nature, mellow in taste and can steep for a long time; Moreover, the unique manufacture, transportation, packaging of Puer Tea made it become a unique second fermenting tea, thus has formed the unique crusted fragrance and the health care function.The unique of the natural environment and the superb process is a important point to explain why our tea products has the special taste.The tea can endurerepeated infusions and shelf-stable,and unusually effective in reducing fat and weight. The research shows that Puer Tea has the obvious treatment to the senile high cholesterol blood sickness, according to the WHOS recommendation on toxicology type, Puer Tea belongs to the safe non-toxic scope. 3. Prospective CustomersThe goal of our country is South Korea,a traditional green tea consumption country.It has great potential f green tea.With the tariff rate decreased,the production of Koreas sea has been in short supply.Only in 2007,the tea imports from China to Korea has been achieved 390 ton. At the last Canton Fair,the lotte company from Korea has a strong interest in our tea.we talked and leave a contact information from each other.They hope to doing further business with us.We must take the opportunity to show our advantage to promote the deal.4. Marketing Strategy(1)ProductFirst,as we all know, yunnan is famous for the Puer tea. It is the ensure of quality that the place of origin.Second,we should pay attention to build brand image so that we can make more people to know and accept our brand.(2) PriceWhen we make a price of our tea, not only must we considered to the price of tea market,but also make our strengths clearly.we should meet diverse consumer needs.(3) PlaceWe can look for