销售总结报告英文.doc

工作总结 销售总结报告英文 whatwasthemostsignificantstorylineof20xx?markwhitehead:amidthejapanesetsunamianditsmercialaftershocks,thenewzealandearthquake,squabbleswiththetransportationsecurityadministrationoverdeadlinestomeettheirheightenedsecurityrequirementsandtheongoingsagaofsurcharges,thedominantstorylineforusin20xxwasfallingtonnagesonmajorroutesparticularlythoseoutofhongkong.butwearenotconvincedthatthisswathofnegativecoverageisreallyjustifiedwefeeltherehavebeentoomanyparisonsto20xx,leadingtotheimpressionthat20xxhasturnedouttobemuchworsethanitshould.inhactlsowncase,wecouldfallfartherandyetstillbeatourpreviouspeakof20xx,whichwouldbenosmallachievement.20xxwasapost-recessionbouncefueledbyglobalrestocking,soitwasalwaysgoingtobehardtobeat.butmanyintheaircargoindustrythought20xxwasasignofevenbetterthingstoeandbudgetedforincrementalgrowthin20xx.theynowhaveamajorproblem.rammenen:themarketslowdownis,obviously,thetopicthathasdominatedtheindustry.butwhatismostremarkableabout20xxisthenumberanddiversityoffactorsthatcontributedtotheslowdown.naturaldisasters,suchasthetsunamiinjapanandthethaifloods,weremajoreventsthatnotonlyimpactedexportsandimportsinthosecountriesdirectly,butalsohitglobalsupplychains.productionlinesinfactorieswerehaltedduetothesuddenshortageofvitalponents.economicinstabilityhasalsobeenasignificantissue,withthevariouscrisesacrosseuropeandthepoliticalizationofthedeficitceilingintheu.s.allrockingconsumerconfidence.wealsocantforgetthesustainedhighcostoffuel,whichisanongoingchallengefortheaircargoindustry.ontheplusside,itwasgoodtoseetheboeing747-8fenterservice,whilethearabspringheraldsanewbeginningformanybusinessesintheregionandwillstimulateinternationaltrade.whatlessonshaveyoulearnedin20xxthatwillhelpyouhaveasuccessful20xx?menen:youcannevertrustforecasts.oldrulesdontapply,andthenewruleshaventbeenwritten.theindustryisbeinglesspredictableeveryyear,withmoreandmorechallengesarising.ofcourse,thepriceofoilisalwayssomethingwehavetocontendwith,but,worryingly,naturaldisastersseemtobehappeningatamorefrequentrate,whileincreasinglymorenationaleconomiesarestruggling.wearecontinuallylearning,andeverychallengehelpsusbeebetterpreparedtomanagewhatevernewchallenges20xxbrings.whitehead:asarelativenewertothisindustry(ibecamehactlsmanagingdirectorinseptember20xx),butalong-termobserverofotherswhileworkingataseniorlevel,ihavequicklylearnedhowsensitiveaircargoistothehealthoftheglobaleconomyandhowreactiveitistoconsumerdemand.aircargoisabusinessthatcanboominresponsetothereleaseofasingle,newpieceofconsumertechnology(i.e,theiphone4,thelatestplaystationorthekindle)orcrashbecausefearsofdefaultsinonesmalleconomyhavethreatenedtoupsetthecurrencyof16others.inowrealizethatthemajorstrengthofaircargoitsabilitytorespondtosuddenchangesinconsumerdemandisalsoitsmajorweakness.imdevelopingtheviewthatanypredictioninaircargoispointlessifitsbasedonlyonarecentorshort-livedtrend(liketheonedisplayedin20xx),ratherthantheextrapolationofalong-termpicturethathasbeenprovenrightbyhistory.youcouldsaythatthisrisksmiss