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1.A scientist who wants to predict the way in which consumers(消费者) will spend their money must study consumer behavior.一位科学家想要预测消费者会以怎样的方式花钱就必须研究消费者的行为。2.Actually years 1947-1950, the answer was; people with rising incomes.实际上,在19471950年间,答案是收入渐增的人们借贷最多。3.But research surverys have shown that this is not always true.但是调查结果表明这一条并非总是正确的。4.If prices have been stable and people consider that they are reasonable ,they are likely to buy.如果物价稳定并且人们认为物价水平合理,他们就会愿意消费。1.No, the village is not dead. There is more life in it now than there ever was.不,乡村并没有消失。乡村中从来没有像现在这样具有生命力。2.There are still a number of people alive today who can remember what village life meant the early year of the present century.3.After each war new ideas, new attitudes, new trades and occupations were revealed to villagers.4.Now with the highly developed science and technology and high-level social welfare for all, there is no point whatever in taking any longer about village life.1.It would be impossible to succeed in selling a product without first investigating the market.2.Under such circumstances, they will try everyting possible to familiarize themselves with the market conditions.3.There are many channels that we can make use of in doing this sort of work.4.The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of fordigh businessmen provide us with such opportunities.1.It was them that groups of English workers tried to prevent the industrialization of Britain by wrecking (破坏) factories and machinery.2.It is a fallacy because it assumes that the total amount of work to be done in any economic system is fixed.3.And for many reasons, new consumer demands, population increases, technology, they all work to increase employment.4.Companies need to invest aggressively in technological innovation if they are to remain competitive and create new jobs.1.Advertisement aims to increase peoples awareness and arouse interest. It tries to inform and to persuade.2.There can be no doubt that the groeth in advertisent is one of the most striking features of the western world in this century.3.If large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.4.What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.1.We use both words and gestures to express our feeling, but the problm is that these words and gestures can be interpreted in different ways.2.A phrase like he went pale and began to tremble suggests that the man is either very afraid or has just had a very nasty shock.3.Experiments in America have shown that woman are usually better than men at recognizing fear, anger, love and happiness on peoples faces.4.What we think we are communicating through language, voice, face and body movements may be the exact opposite of what other people understand.1.The europeans, to them, are those rather excitable foreigners from the other side of the English Channel, who have never learnt how to speak English.在他们看来,欧洲人就是英吉利海峡那边那些动不动就爱激动而不会讲英语的人。2.They feel different from the rest of Europe and they sometimes annoy continental nations by failing to support them, or even to understand them, in time of need.他们感觉自己与欧洲其他地方的人都有所不同,他们往往在需要的时候未能支持和理解欧洲国家,这让后者很恼恨。3.This is an extraordinarily interesting question, since they are a mixture of many different races, and all these invaded Britain at various times from Europe.这是一个格外有趣的问题,因为英国人是不同种族的混合体,这些种族曾经在不同时期.从欧洲不同的地方侵略过英国。4.The Romans gave the Britons a good deal of their civilization, but they never settled in Britain in very large numbers, so the British race survived until the overthrow of the Roman Empire by the barbarians.尽管没有大规模地在英国定居,罗马人给不列颠人带去过大量的文明,所以不列颠民族幸存下来,直到罗马帝国被野蛮人推翻。1.Usually when we hear the word artist we think of a person who paints pictures, but the word has a much wider meaning than that, for anyone who adds beauty to a thing has shown that he is an artist.通常我们听到“艺术家”这个词的时候,我们都想起绘画的人,但这个词有着比这广阔得多的含义,因为任何一位给事物增添美感的人都可以称为艺术家。2.The work of editing involves artistic skill too, for the editor may know how to improve the authors work by cutting and revising the manuscript.编辑工作也包含艺术技巧,因为编辑可以通过剪切或修改来提升作品的质量。3.When the illustrations and text are completely prepared they are sent to the printer who carefully, and often artistically, sets the type and prints the book. 插图和文字材料都完全准备好了之后就送到印刷工人处,他们小心地进行编排印刷,这种工作常常也是需要艺术技巧的。4.The binder, too, is an artist, for he makes use of special techniques to make the outside of the book attractive, as well as appropriate to the contents.装订工也是艺术家,因为他使用特别的艺术技巧使书籍装帧精美,而且与内容协调一致。1. it happens to every medical student sooner or later .这样的事情对每个医科生迟早都会发生的。2. ordinarily, you would just ignore it - but now armed with your rapidly growing medical knowledge, you cant help worrying.平常你不会把他当回事。但是现在你掌握的医学知识迅速增加,你不由得担心起来。3. but for the tens of thousands who suffer from true hypochondria they live in constant terror that they are dying of some awful disease, or even several awful diseases at once.但对于上万真正患有疑病症的人来说,他们生活在持续的恐惧中,他们担心自己正因某种可怕的疾病,或甚至好几种可怕的疾病而快要死去。4. and because no physician or test can offer a 100%guarantee that one doesnt have cancer, a hypochondriac always has fuel to feel his or her worst fears.而且因为没有医生和检验能百分百地担保某人确实没有患癌症,疑病症患者就常常对他或她自己深深地恐惧火上加油。1.Drunken driving, sometimes called Americas socially accepted from of murder, has become a national epidemic(流行病).2.Heavy drinking used to be an acceptable part of the American alcohol image and judges were lenient(宽容的) in most courts.3.Twenty states have raised the legal drinking age to 21, reversing a trend in the 1960s to reduce it to 18.4.Reformers, however, fera raising the drinking age will have little effect unless accompanied by educational programs to help young people to develop responsible attitudes about drinking and teach them to resist peer pressure to drink.1.Like a needle climbing up a bathroom scale, the number keeps rising. In 1991, 15 of Americans were obese(肥胖的); by 1999, that proportion had grown to 27.2.By and large, people in the rich world seem to have lost the fight against flab(松弛).3.Meanwhile, poorer nations have enjoyed some success in their battles against malnutrition and famine.4.The most striking example actually in the poor world comes from the Pacific is lands, home of the worlds most obese communities.1.The number of speaker of speakers of English in Shakespeares time is estimated to have been about five millions.2.In addition to the standrd varisties of English found in these areas, there are a great many regional and social varieties of the language, as well as various levels of usage that are employed both in its spoken and written forms.3.It is virtually impossible to estimate the number of people in the word who have acquired an adequate working knowledge of English in addition to their own language.4.The purposes for it are diffcult to deficult to define and still more diffcult to assess what constitutes anadequate working knowledge for each situation.1.If fun and pleasure are equal to happiness then paon must be equal to unhappiness.2.They fear the pain inevitably brouht by such things as marriage, raising children, professional achievement, religious commitment, self-improvement.3.Couples with infant children are lucky to get a whole nights sleep or a three-day vacation.4.But couples who decide not to have children never know the joys of watching a child grow up.1.Turning up his nose has become a meaningful American idiom.2.Chinese may think that nodding the head up and down for affirming something, and shaking it from side to side for negation, is natural thing to do.3.Some Arabs and Italians indicate the negative by lifting the chin, whereas this means yes to the Maori in New Zealand.4.The Japanese smile and laugh does not necessarily mear happiness or friendship.1.Generally speaking, the Accounts Department is responsibld for calculations of pay, while the Personnel Department is interested in discussions with the employees about pay.2.In job evaluation, all of the requirments of each job are defined in a detailed job description. Each of
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