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Unit5ManagementandculturediversitySandraWang 1 Introduction2 WhyInternationalManagement 3 WhatKindsofDifferencesMakeaDifference Reading ExamplesinthetextMoreexamples4 Acasestudy McDonald sandHinduCulture5 Strategies6 GroupworkNegotiatewith partners US France Germany Italy Japan India Contents Managingamultinationalcompanywouldbemuchsimplerifitrequiredonlyonesetofcorporateobjectivesandpolicies Butlocaldifferencesinculturemakethisimpossible Therefore themultinationalcompanyisinevitablyconfrontedwiththeculturalconflictinmanagement Introduction P36Paragraph1 THERISEOFINTERNATIONALMANAGEMENTGlobalization localization Glocalization P1P36 Levelsofinvolvement1 exporterorimporter2 Internationalfirms3 multinationalfirms WhyInternationalManagement Reading ExamplesinthetextParagraph2Acleardivide ManagementinNorthAmericaandnorthwestEuropeVStheLatinculturesofsouthernEuropeandSouthAmerica AsiancountriesParagraph3 7E g 1 status 2 pay for performance 3 matrixmanagement 4 universalistsandparticularists WhatKindsofDifferencesMakeaDifference P36Paragraph2 End SocialandculturaldifferencesLanguage bodylanguage Religion Customs BusinessetiquettesEconomicdifferencesPlanned market MixedLegalandpoliticaldifferencesQuotas tariffsandsubsidies Protectionism Businesspracticelaws cartel dumping WhatKindsofDifferencesMakeaDifference LanguagesofTheWorld Source 我爱你 汉语 我爱你英语 Iloveyou 爱老虎油 法语 Jet aime Jet adore 也带嘛 德语 IchliebeDich 衣西里拔弟兮 芬兰 Minarakastansinua 明那拉卡司谈洗奴娃 荷兰 IKhouvanjou 阿荣吼范丸 捷克 Milujite 米卢急特 丹麦 Jegelskerdig 接个爱死替个 缅甸 chitpade 起拍得 日本 爱 阿姨兮带路 朝鲜 Tangsinulsaranghayo 3朗嗨哟 WorldReligions Source Islam Ramadanfasting5dailyprayers 15minutesorso evenatworkModestdressforwomen includingheadscarf Friday notSunday noonprayersonFridays ReligiousIssues Dress CasualDays areaU S customRemovingone sshoesAddressingOtherPeopleHerrundFrau notfirstnamesinGermanyTitles Dr Professor AssistantVicePresident etc veryimportanteverywherebutU S BusinesscardsessentialinLatinAmerica Europe JapanPersonalspace muchsmallerinLatinAmerica Spain Italy DifferentCountry DifferentCustoms DressandAddress TimeTimefluidinLatinAmerica Spain ItalyTimeoffwork Germany France Scandinavia 6weeksvacation AugustinthecountryAfrica everyoneattendsfunerals impactofAIDS WorkinghoursandpaceEurope esp Germany isn topenLatinAmerica MiddleEast Japan taketimetoestablishrelationshipbeforegettingdowntobusiness DifferentCustoms Time DrinkingTeainJapanCoffeeinEgyptVodkainRussiaApintoverlunchintheUKDietaryRestrictions India nobeefIslamiccountries noporkoralcohol DifferentCountry DifferentCustoms EatingandDrinking IwantaBigMac asmallorderofFrenchfriesandamediumcoke 我要一个巨无霸 一份小薯条和一中杯可乐 McDonald sandHinduCulure howtomanageamulti nationalcomp

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