长春理工商务英语考试.doc

1 What are some means of making business letters attractive?A successful letter depends on the quality of letterheaded paper, the presentation of the letter, the structure of the letter, and the language and tone used.2 What are the standard the optional parts of business letters?The following parts are always included: date, inside address, salutation, body, complimentary close, and signature. There are other elements that may be found in letters, which are: reference, the return/senders address, the attention line, the subject line, enclosure notation, copy notation, and postscript.3 What are the three common layouts when businesspeople compose a business letter?They are the full block form, the indented form, and the mixed form.4 What is open punctuation?Open punctuation means that no full stops or commas are used in the date, names, addresses, salutation, complimentary close, and common abbreviations.5 What are the key issues we should pay attention to when writing email messages/Make sure that the subject line accurately reflects what is in the email. Do not leave the line blank, or the system may treat the message as junk mail. Make sure you send copies only to those people who need copies, rather than copies to everyone in the department. Make sure you check your emails before pressing the send button because emails can be written quickly and sent easily, which often results in poor quality messages being received. Make sure you do not write in capital letters-this is the email equivalent to shouting at people, and can easily irritate. Make sure you use emoticons, abbreviations, and acronyms in a proper way.6 What is the proper approach when you send a good news letter?Most businesses in the world tend to use a direct approach to sending positive or neutral messages. A direct approach means that we begin by stating exactly what the letter is about and is followed up by more information, and perhaps some questions which need clarifying. The letter ends with a goodwill message of some sort.7 What is the common pattern for a writer to follow when writing a complaint letter?A complaint letter may follow the following pattern:An explanation of what is wrong, with background information if necessaryWhat action you require, with a deadlineA warning of what will happen if the action does not take place (if necessary)8 What is the AIDA format for a persuasive letter?AIDA stands for attention, interest, desire, and action. The strategy ensures that your readers can be successfully convinced to do what you ask them to do.First you need to get the readers attention. Next you need to explain the advantages and benefits of your idea or product. Then you may arouse your readers desire for the idea or product. Last you need to encourage your readers to take action.9 When do memo writers use direct opening or indirect opening?When the memo conveys bad news, the writer may use indirect opening. Otherwise direct opening is preferred.10 What must be included in a meeting notice?The time, place, and purposes of the meeting, materials to bring, and a reply card if the meeting is very important.11 What is a meeting agenda?A plan for a meeting, containing a list of topics to be discussed and the estimated amount of time for each topic, and the name of participant responsible for the topic.12 Why are meeting minutes important?They are the official record of a meeting, recording the decision made and processes of making the decisions. They may be used to settle dispute in the future, serving as the evidence in legal proceedings.13 What should we do to product quality meeting minutes?To keep minutes brief and specific; give complete information on the discussion; record motions and solution and the result of the vote. Arrange minutes under headings and subheadings. Use the names and titles of participants consistently.14 What are the major functions of business reports?One is to provide information needed by the management; the second is to analyze the data collected and then supply conclusion and recommendation if requested.15 What shall we do to write effective reports?Define the problem and purpose of the report; conduct necessary research; analyze the collected data; and draw conclusions and make recommendations.16 What is the difference between a solicited proposal and an unsolicited one?You write a solicited proposal when you are asked to do so and an unsolicited one when you initiate one after you get a brilliant idea.Translation 1 如果你方报价具有竞争性，交货期可接受的话，我们愿向你方订货。We shall be very glad to place our order with you if your quotation is competitive and delivery date acceptable.2 一俟收到你方具体询价，我们将电告报价。As soon as we receive your specific inquiry, we will cable our quotation.3 鉴于我们长期的贸易关系，特报此盘。It is in view of our longstanding business relationship that we make you such an offer.4 若你方愿降低价格，比方说百分之五，我们愿向你方试订此货。rShould you be prepared to reduce the price by, say, 5%, we would place trial order with you.5 我们建议你方再次重新考虑发价，使之与国际市场价格一致起来。We suggest that you reconsider your price, and bring it into line with the international market price.6 我方决定再作百分之二的让步，希望这能有助于你方推销产品。We have decided to make a further concession of 2% in the hope that this will help you push the sales of our products.7 遗憾，即使各让一半，我们仍难以接受你方还盘。We regret that it is impossible to accept your counter-offer, even to meet you halfway.8 你方报价不实际，我客户歉难以接受，他们已向他处订货。Much to our regret, we dont think your quotation is practical. Our customers cant accept it and will turn elsewhere to cover their orders.9 由于大量承约，我们不能接受订单，但是一俟新货源到来，我们将随即去电与你方联系。Owing to heavy commitments, we are not in a position to accept new orders. However, as soon as fresh supplies come in, well immediately contact you by cable.10 我们要说明一下，由于大量需求，我们只能接受8月船期的订单。Wed like to state that owing to great demand we can only accept August shipment order.11 收到发票后，我们要求用支票支付，折扣已包括在价格内。We ask for payment by check after receipt of the invoice; discounts are already included in price.12 所有交易都应按保兑的、不可撤销的信用证支付。All business is to be transacted against confirmed and irrevocable letters of credit.13 请务必于下月初开出信用证，准许分批装运和转船。You are kindly requested to have your L/C issued early next month allowing partial shipment and transshipment.14 正如合同中具体订明，有关信用证必须于装货月前15天到达卖方，也就是说，5月份装运的货物的信用证必须不迟于4月15日到达我方手中。As it is specifically stipulated in the contract, the relevant L/C should reach the seller 15 days before the month of shipment, that is, the L/C covering the goods to be shipped in May should reach us not later than April 15.15 由于货物已经在生产，我厂方不同意你提出的撤约，除非他们得到适当的赔偿。As our manufacturers have put the goods ordered into production, they do not agree to your canceling the contract unless they can get proper compensation.16 鉴于你方违约造成我方不应有的损失，我们已遗憾的撤销此约，并保留对我损失的索赔权。In view of the fact that your violation of the contract has caused us undeserved losses, we regret to say that we have canceled the contract, and we reserve the right to claim for our losses. June 15, 2001Dear Manager:According to the purchase contract dated March 10, 2001 the products should have been delivered by the end of May at the latest.Unfortunately, we have not received the shipment, not have we received any notice of shipment.As we need the goods urgently, we will set the end of July as deadline for delivery. If you do not deliver by this time, we must cancel this contract.Best regards,先生：根据2001年3月10日所订的购货合同，货物最迟应该再五月底交货。 遗憾的是，我方迄今尚未收到此货，亦未接到你方发货通知。 由于急需此货，我方确定7月底为交货截止日期。若你方不能按时交货，我方只得撤约。 谨上 2001年6月15日先生：分批装运的机器零件，今天已收到。很遗憾，这些零件的规格与合同中规定的不符，也跟你方样品的规格不一致。很遗憾，我们必须退回全部货品，而由贵公司处理。另外请通知我方，是否能再装运符合你方样品规格的零件。如能，运期如何安排？在此事尚未解决之前，我方要求贵公司终止所有其他货物的装运。 谨上 2001年11月5日Nov. 5, 2001Dear：Your partial shipment of the machine parts has been received today. Unfortunately we have found upon examining the parts that their quality confirms neither to the specifications stipulated in the contract, nor to those of your samples.We regret that we must place the entire shipment at your disposal. Could you inform us if you can send us another shipment which corresponds to your samples and if so, what the delivery schedule would be?Pending resolution of this matter, we ask you to hold all further shipments.Notice的写作格式Date: Feb.25, 2007To: All