北师大版高中英语教材 unit 10 unit11.doc

Unit 10 MoneyLesson 1 A Material World Angus Deayton interviews ex-millionaire Charles GrayA lot of people are determined to become a millionaire. They spend half their time dreaming up ways of getting rich, and the rest of their time thinking about all the enjoyable things they would do once they got rich. But do all millionaires find the happiness that they thought they would get when they achieve their goals? Some millionaires continue to be concerned about money when they become millionaires. They are hardworking to make sure they never lose it. But there are people who have turned their backs on their millions and found different ways to be happy in their lives. Charles Gray is one example. Sixteen years ago, Charles was a college professor with a huge six-bedroom house and $2million. Today he lives in a small dormitory room where there is only second-hand furniture. There are certainly no signs that Charles was a rich man! There is a small garden outside with a few fruit trees. Charles grows some vegetables and a few flowers. He gets his clothes and a lot of other things from charity shops. But Charles appreciates this change. He was pleased to give up the lifestyle of a rich man. He was tired of being a person who had everything in a world where many people had nothing. He made the choice to give all his money away. And this, he said, brought him happiness. “A few years ago,” says Charles, “I was a millionaire, but was aware there were a lot of hungry people in the world.” Therefore he gave away all his money to charities. When he had two thousand dollars left, he gave away small bank notes in the streets of local poor areas. Did he feel like Father Christmas? “It was a lot of fun,” says Charles. Charles believes that many people want to earn a lot of money so that they will not have any worries. However, most people never make much money. Charles Gray decides to drop out and has discovered that having only a little money makes you free. Are there any things he misses? “No, Im much happier now. I wouldnt go back to being rich for anything-no way.” Lesson 3 Your Money When less is moreWhat can you do with 5 Yuan? Not a lot, you may think. Well, if buying a bag of candies or cookies doesnt appeal to you, how about buying a tree instead? Yes, a tree along the banks of the Yellow River to be exact. Every year, approximately 1.6 billion tons of soil flows into the Yellow River, Chinas second river. The soil contains materials to keep the natural balance of the area. Over time, a lot of soil has been removed, which has caused serious erosion of the land along the River. In some areas in Shanxi Province, this has destroyed almost all the land, and has forced many local farmers to move to other areas. It is a huge job to control Yellow River erosion. Many people believe this kind of work is best done by government or international organizations. You may agree with this point of view. If so, it is time for you to think again. In fact, it is you who have the most important roles to play in stopping Yellow River erosion. Did you know the importance of your 5 Yuan? For a start, it can buy you a tree, which will help make soil stay on the land. On land with rich soil, local farmers can grow crops to make a living. With the money they earn from their crops, farmers buy goods or services. This helps to develop local economics. Still puzzled how your 5yuan can have so much effect? Well, just take a look at the fact below. Since 1997, a tree-planting program has changed the Jiuchengong Valley in Inner Mongolia into a green homeland. Visitors from all over the world now come to admire this great achievement. What is more, the success of the program has greatly improved the lives of the local people. Just think: all this started with 5yuan! So when you have 5yuan in your pocket next time, think twice about how to use the money. Remember you can use it to buy a tree and create a green future for our motherland, our people and yourself. Unit 11 The MediaLesson 1 World NewsAfrica on G8 AgendaJuly5,2005 ScotlandThe Group of Eight, or G8, was formed by eight of the worlds wealthiest nations in 1998. The G8 is made up of political leaders from France, the United States, Britain, Germany,Japan, Italy, Canada and Russia. They meet every summer to discuss major problems that concern the whole world.It is gong to be remembered as a historical meeting this year as the topic of Africa will be discussed in detail. Widespread poverty in Africa means that many people there cannot get the water, clothing. housing, electricity or education they need. AIDS is another problem of great concern so sex education and health care administration are extremely important.Reforms have been demanded by people from all over the world. They want the leaders to cancel the debt of Africas poorest countries so that the problem there can be prevented from getting any worse. Their belief is that this is the only way for many of these nations to escape their painful pasts.London WinsJuly 6, 2005 LondonAt 12:45 UK time today, the name of the host city for the 2012 Olympic Games was being announced by the International Olympics Committee (IOC) in Singapore. It was London. Londons name had been announced twice before, in 1908 and 1948, so it now has the distinction of being the first city to host the event three timesApplications to host the games had also been made by Moscow, Madrid, New York and Paris. In the end, it came down to a choice between Paris and London.The news is being celebrated by the crowds in the streets. Cheering people can also be seen everywhere: in pubs, homes and offices all over London. Prince William, who is now in New Zealand, said he was delighted that the 2012 Olympic Games would be held in London and he was looking forward to the Games.Lesson 3The Advertising GameThe classic advertisement is one that gives information about finding certain products. It is likely to be just the name of a company, part of which may be general location. For example, it could be Shanghai Sewing Machine, or Tsing Tao Beer Corporation, and you would know that the companies sell, where they are located and the brand names.However, this kind of advertising may be not suitable when there are products and services in direct competition with each other in the market place. In such situations, advertisements need to attract, and hold the attention of the public. Some advertisements consist of pictures or words of experts to show people how good the products are. Others try to create advertisements that people simply enjoy looking at. As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.However, even this is often not enough to be noticed in a modern city. Because of the advertising boom, people are used to seeing high standards for visual design. Modern advertisement must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. For example, some advertisements may suggest that buying a car may make you free. That is, they use the concept of freedom to sell the car. Other common ideas include happiness, wealth and success. In fact, in the world of advertisements, such content is as old as advertising itself.For many of todays advertisers, repeating old ideas is not a successful approach. They realise that it does not matter how attractive the idea linked with the product is-most people know that the main purpose of the advertisement is making customers spend money. Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that using humor as well as new and unusual idea