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How to write a reportIStructureA report usually consists of the following parts:1. Title2. Introduction3.Findings4. Conclusion5. Recommendation(大家最好用齐头式写报告,每部分之间空一行。)II. Expressions1. Introduction报告介绍-The report aims to explain- The report serves to describe-The report aim at analyzing-The report sets out to comparing-The purpose/target/objective/aim of this report is to clarify2. Findings调查发现-From the bar chart, we can see that-As the diagram indicates/ shows-According to the graph, it is apparent/obvious that -It was found that-Alternatively-As to/ with regard to-That means that-It was found that3. Conclusion 结论-In conclusion-To sum up-It was concluded/decided/agreed/felt that.4. Recommendation 建议-I would propose/ suggest/ recommend that-It is proposed/ suggested/ recommended that-The findings clearly show that we should5.Adding ideas-Furthermore,-Moreover,-In addition (to),6. Contrasting ideas-However-Although-Despite/ In spite of-while/ whereas.7.Making comparisons-Both/ Neither-Like/ Unlike8. Linking cause and effect-because of-As a result of-Due to.-Owing to-This means.-leads to/ result inIII. Possible answer to the report writing (p43)Report on visits to website and proposed marketing strategyIntroductionThe aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.FindingsOver the last three months, the number of visitors has increased by 650. There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran a competition which was very popular.With regard to costs, banners have costs 3,200 euros a month very few people seem to visit the website as a result of these.On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors.RecommendationsIn order to increase the number of visitors, I would recommend that we continue with the newsletter and run more competition and quizzes. I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.VI. SamplesSample 1Report on suitability of Ludova Technologies Slovensko (LTS)IntroductionThe aim of this report is to assess whether the Slovakian company Ludova Technologies would be a suitable supplier of electrical goods for us.FindingsA recent visit to the company showed that its facilities are quite old, which results in a rather limited production capacity. Despite this, LTS produces an extensive range of high-quality electrical products including radios, CDp players, cassette and video recorders.However, the out-of-date machinery means length delivery times of up to three months. This situation may change when the planned modernisation takes place next year.Conclusion:At present LTS would not be suitable for large orders requiring quick delivery.RecommendationsIt is recommended that we remain in contact with LTS and reconsider a supply contract once the factory modernisation is completed. Sample 2Proposal on Globelink and FTD Shipping AgentsIntroductionThe purpose of this proposal is to present and compare the service of Globelink and FTD as possible new agents for international freight.FindingsGlobelink has 25 years experience in sea freight worldwide. They offer air freight as well, which we may need for urgent orders. This company will also complete all Customs forms and provide all documentations.FTD operates mainly in Europe. They offer refrigerated shipping, containers and accept small orders, which would be useful for us. However the charges are a bit higher at FTD than at Globelink, and they never provide documentation service.ConclusionsChoosing Globelink will save us work on Customs forms and cost less.RecommendationsIt is recommended that Globelink is chosen due to their international network and documentation service.Sample 3 The graph below shows the profit or loss made on three new products (A, B and C) in the year following their introduction to the market. Using the information from the graph, write a short report of 120-140 words on changes that occurred between February 2000 and the end of the year. Write on your answer sheet.Report on three products profit or lossIntroductionThe graph indicates the profit or loss made on three new products after their introduction to the market from February, 2000 to December, the same year.FindingsFor Product A, it began to make profit immediately after launching with 5,000 dollars by April. Then it kept going up and reached the peak of 7,000 dollars by August. Unfortunately, it started to fall slightly till October, and finally dropped to 2,500 dollars profit at the end of December.Concerning Product B, it also gained profit as soon as it entered the market, and it steadily rose to 1,500 dollars by the end of June. After a boom in the following two months to 3,500 dollars, the profit continuously maintained an upward trend and reached a high point of 5,500 dollars, highest among the three products by December.Product C is the only one that did not make profit during this period. In its first four months in the market, it could just make ends meet before the profit was to increase from June to August, ending up with 1,000 dollars. Then, it dramatically declined to 1,000 dollars loss in October, and recovered a bit in the next two month, though still not making profit.ConclusionBoth Product A and B were making profits between February and December 2000, and Product C ended up with 1,000 dollars loss during this period.V. Homework Read the information and use the fram
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