《4G终端和流量营销》

position-related consumption of civil servants has been swept by finance, consumer, regardless of cost, extravagance and waste in the civil service position-related consumption, abuse, corruption and embezzlement, corruption is important. Then, under the conditions of market economy, how to reform the existing civil duty consumption management, explores a source to prevent and curb the post consumption corruption way, is currently a major issue faced by honest work. Recently, I conducted research on this issue, this problem on some humble opinions. First, the existing public servants duty consumption the main problems seen from the investigation and reasons, in recent years, public servants duty consumption caused by the abuses and not a person of integrity, is one of the major problems in the party in Government, its operation order have a negative effect on the party and Government organs, seriously damaging the image of the party and the Government, undermining the relationship between party and the masses, effect, opening up and economic construction. From I County in recent years of governance situation see, positions consumption in the produced of two not phenomenon rendering four a features: a is positions consumption system lost has due of binding, right is greater than rules, and right is greater than method of phenomenon more highlight; II is in positions consumption in the Camera Obscura operation, using terms, will positions consumption into has personal consumption, will corporate points to into personal points to, makes positions consumption in some aspects has into positions enjoy and self-dealing of means; three is to positions consumption for name, fraud, false impersonator, Trend of negative corruption phenomena such as corruption and misappropriation; four palaces, follow the fashion, rivalries, wasteful, and post consumption became a symbol of showing off their individual capacities. Caused by public servants duty consumption of many two phenomenon in which people reflect the biggest problems are: (a) the official car problems. Mainly in three aspects: one is the larger buses cost expenditure. According to statistics, until November 2003, XX County township Department bus 159 cars, which department owns the bus 145 vehicles, and showed an increasing trend. Financial expenses cost per bus per year to 35,000 yuan, and in fact every cost up to 50,000 yuan. Some units also hiring temporary drivers and expenditure on wages and subsidies. Necessary to keep a car, but also dependants, leading to larger expenses. Second, gongchesiyong breed unhealthy tendencies. Some people believe that now some bus drivers use one-third, one-third leading private one-third used for official purposes. Some public servants, especially leading officials motoring, cars for private purposes, violating the self-discipline regulations, and even lead to traffic accidents. According to statistics from related departments, since 2004, the correct investigation in our County serves nearly 30 cars for private purposes, only the first half of this year, cars for private purposes or4G终端和流量营销课程大纲主讲：劳慧明培训背景：随着2月27日工信部正式宣布向中国联通与中国电信发放FDD 4G牌照，三大运营商的4G大战序幕正式掀开，并伴随着网络升级向4G+的战场发展。这场大战是网络升级之战，也是市场升级之战，想成为最后的赢家，就要在加强网络建设的同时，进一步加强对4G终端和流量营销的力度，以更快的速度扩大用户规模，提升存量客户价值，抢夺市场先机。本课程为营业厅经理、营业员、客户经理等负责4G终端和流量营销工作的学员而设，帮助学员运用体验式营销技巧开展4G终端与流量的融合销售，以更好地提升4G终端及流量的销售业绩，助力企业在4G大战中取得优异的成绩。培训目标：1、 了解4G网络及终端的发展现状及未来趋势;2、 掌握4G终端产品特点、卖点及使用方式、客户体验引导技巧;3、 熟练运用体验式营销技巧进行4G终端和流量的销售4、 掌握4G终端与流量的融合销售技巧培训对象：营业厅经理、营业员、客户经理、4G终端营销人员培训时长：2天（6小时/天，2天共12课时）培训大纲：单元一、4G终端和流量营销的意义1. 4G网络及终端的现状及未来2. 三大运营商4G竞争的营销策略3. 终端营销在4G大战中的重要意义4. 流量营销在4G大战中的重要意义 单元二、4G终端和流量的营销形式1. 线上营销还是线下营销？2. 4G终端和流量离不开体验营销3. 体验营销就是让客户体验手机终端吗？4. 4G终端和流量的全方位体验营销单元三、4G终端和流量营销的准备1. 体验环境的营造1) 4G时代营业厅的分区布局2) 客户动线的设计规划3) 运用宣传物料营造卖场气氛l 课堂练习：某营业厅的布局分析与规划2. 手机终端的陈列1) 手机终端陈列的原则2) 手机终端陈列的方法l 课堂练习：手机陈列PK赛3. 营销人员的基本功修炼1) 营销人员的内功修炼2) 营销人员的外功修炼l 课堂练习：内外功互动练习4. 营销服务流程的优化。单元四、4G终端与流量的客户分析。 单元五、4G终端与流量的体验销售技巧。想了解完整大纲请与劳慧明老师联系。讲师简介：授课讲师：劳慧明 2014年广东省十佳企业培训师 2014年我是好讲师广州30强 十三年营销服务实战经验在中国移动广州分公司先后从事营业员、客户经理、培训主管、内部讲师等岗位，对运营商一线营销工作有丰富的实战经验。曾任培训机构广州市铄标企业管理咨询有限公司培训部经理及专职讲师、广州市启迪文化有限公司培训事业部经理及专职讲师，具有丰富的企业培训与咨询辅导经验。曾任广州心渡文化传播有限公司副总经理，负责销售团队的管理，推广主营广告活动业务，对广告活动的统筹、策划与执行都有丰富的经验。曾任玫琳凯中国有限公司资深美容顾问，具有国家劳动局颁发的美容师资格证、国家劳动局颁发的教师资格证。劳老师拥有13年营销服务实战经验，擅长服务技巧、商务礼仪、销售技巧、护肤与彩妆等课程讲授。她授课讲求实战，并贴近行业特点、学员岗位特点。课程过程中安排大量的实操及演练，并融合众多大型企业成功的营销服务管理经验与实战案例，使学员通过培训改变思维及行为模式，并应用到实际工作中切实地提高工作绩效。获奖荣誉： 2014年8月，参加中国培训杂志主办的我是好讲师大赛，荣获广州30强称号。 2014年11月，参加广东省总工会、广东省人力资源和社会保障厅、广东省经济和信息化委员会主办的“广东省企业培训师大赛”，荣获广东省十佳培训师称号。主授课程：4G终端和流量营销双剑合璧-4G卖场体验顾问销售法4G时代终端门店运营管理营业厅亲和力销售魔法营业店面顾问式销售技巧营业厅四个能力提升炒店促销实战训练热线服务与投诉处理技巧营业厅服务与投诉处理技巧商务礼仪客户服务意识基本护肤与日常化妆 曾培训辅导企业：广州电信、中山电信、珠海电信、汕尾电信、韶关移动、杭州联通、广东电力规划院、广州铁路集团、东莞银行、广州市地税局立税人服务中心、花王(上海)产品服务有限公司、玫琳凯化妆品有限公司、雅丽思化妆品有限公司、三星电子公司、步步高电子公司、星汇通信有限公司等劳老师培训/辅导案例相片 广州电信营业厅现场管理技巧培训 杭州联通炒店能力提升实战培训东莞银行商务礼仪培训 韶关移动顾问式销售技巧培训 汕尾电信店面销售技能现场辅导 珠海电信营业厅卖场化营销现场辅导宜都市认真贯彻省、宜昌市安全生产教育培训工作有关精神，按照继续深入开展“安全生产年”活动要求，扎实推进安全生产宣传教育行动，以全市经济发展为首要，努力拓展培训空间leaders driving a vehicle accident caused by road accidents, 1, 1 people killed and direct economic losses amounting to more than 100,000 yuan. Third, high efficiency and low cost of the bus. Surveys show that, the operating costs of taxis for the 8200/. Is a fundamental priority of the reform, it is a difficult problem that must be solved in the reform process. Clearly, the post consumption averages three years before as a base and fine-tuned on the basis of this single practices must be improved. Improvements to adhere to three principles: first, under the existing policy provisions approved for public servants duty consumption standards, calibration, is not contrary to policy. Second, according to the local financial situation and peoples sustainability, public servants duty consumption standards approved, both financial reach, and people passing through. Third, according to the operational needs of civil servants responsible for authorized public servants duty consumption standards, both high and low positions, but also the nature of the work and the workload. In reform of method Shang, approved civil servants positions consumption standard to big unified, and small dispersed suitable, that most positions consumption project should according to policy provides proposed unified standard, consider to ranks, and units and the work task of differences sex, unified of standard should has elastic of and dynamic of, makes regions, and units in implementation unified standard Shi has must of flexible disposal right; but since set of standard must after financial, and audit, sector audit approved Hou to implementation. (C) reform package. Public servants duty consumption elasticity of consumption to limit consumption, turning mess into kitchen after dinner, follow the civil servant with a how to use personal title subsidies, or how to manage a personal duty consumption use of subsidies. Therefore, we must establish and perfect with public servants duty consumption monetization reform support of the series of governance systems such as the civil service examination of responsibility, system, low fault investigation system, the report said. While other measures to keep up. Discipline inspection and supervision organs, financial, auditing departments