如何写商业计划书.doc

如何写商业计划书 如何写商业计划书(财务分析)财务分析应包括以下内容1展示财务现状；2今后三年的发展预测；3投资计划；4财务预测损益预测表、资产负载预测表、现金流量预测表；5资本退出方式现金流量预测表，例如Cash FlowForecast LastYear ThisYear NextYear BeginningCash BalanceCash ReceiptsCollection ofReceivables InterestIne TotalCash ReceiptsCash DisbursementsAounts PayablePayments ofOther ExpensesIne TaxPayments TotalCash DisbursementsNet Cashfrom(Used for)Operations Saleof StockPurchase ofEquipment Decrease(Increase)in FundsInvested Short-term Borrowings(Repayments)Ending CashBalance(组织结构)投资者考察企业时，管理是最为重要的因素。 没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。 一般需要介绍的管理人员有总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。 对每一位关键人员用文章一个段落的篇幅进行描述就可以。 介绍组织结构时要注意以下问题1主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能2公司未来的组织机构是怎样的？3谁将成为部门领导者？4在哪些领域的管理应该加5报酬机制如何？团队结构介绍，例如Of the XXX peoplewho makeup thedevelopment staff,there areXXX founderswho holdthe followingpositions:XXX,President XXX,Vice Presidentof FinanceXXX,Vice Presidentof Marketing XXX,Vice Presidentof SalesXXX,Vice Presidentof EngineeringXXX,Vice Presidentof ResearchXXX,Vice Presidentof OperationsXXX,Director ofMarketingXXX,Manager XXXDevelopment XXX,Corporate Attorney管理人员描述，例如XXX,President XXXDegree,University ofXXX XXXs professionalexperience includesmany differentareas in theXXXindustry.人力资源需求，例如(Company)development teamrecognizes thatadditional staffis requiredto properlysupport marketing,sales,research,and supportfunctions(产品分析)产品介绍应包括以下内容1产品名称2性能及特性3产品所处的生命周期4产品的市场竞争力5产品的研究和开发过程6发展新产品的计划和成本分析7产品的市场前景预测8产品的品牌和专利此外，还要从顾客和投资者角度出发回答下面的问题1顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？2企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？3为什么用户会大批量地购买企业的产品？4本公司能提供哪些购买便利？5企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？6为什么企业的产品定价使企业产生足够的利润？介绍产品，例如This capabilityfor XXX is aunique featureenjoyed by(Company)and our customers.专利保护，例如Our product(s)is protectedunder thefollowing:.产品价格优势，例如Regarding costsavings(product/service)will saveourcustomersmoney interms ofXXX.产品测试，例如Completed testshave shownthat XXX(results).产品特性描述，例如XXXisanother powerfulfeature.This includesXXX.XXX savesa tremendousamount oftime whenXXX(现状分析)这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。 市场环境，例如The marketplacehas beenstagnant for2years.We arepoised nowto.产品或服务，例如The presentstage ofS30is in the designstage.产品生命周期，例如Our currentproduct lineis.价格和利润，例如Current pricesare.and profitsare.客户，例如Current customersare usingour.for.销售渠道，例如We haveservice centers,retailers,manufacturers representatives.管理团队情况，例如Most ofour managementis inplace,however,we requirea productionmanager toplete ourteam.财务状况，例如Current cashavailable is.BEC作文图表描述常用句型图表作文是BEC考试中常出的题型。 对于如何描述图表，很多学习常感到困难。 下面是一些常用的描述图表的句型，供大家参考。 1.At aslower rate.2.It reflectsthe greatdifferences thatexist between.3.These figureswere overwhelminglygreater thanthe correspondingfigure of.4.It can be seenfrom the chart thatsignificantly.er(比较级).than.5.In alllocations,A outnumbered B.6.These twopie charts(饼状图)show thedifferences betweentwo groupsof.7.The firstpoint tonote is the hugeincrease(inthenumber of).8.A ismore than.times(bigger)than B9.The biggestloss wasto A,which decreasedfrom.to.of thewhole.10.The biggestgains(in graduatenumbers)were madeby Awhich,as agroup,have increased by over.11.To sumup,.12.This barchart displaysthe numbersof.13.The chartreflects severaltrends.14.But.we seea differenttrend emerging.15.When wepare.,we see.16.This suggestsincreased educationalopportunities forwomen inhigher education.17.Aording tothe graph,.18.The proportionof.19.There was a slightrecovery.20.has droppeddramatically21.The generaltrend appearsto beincreases.22.There wereapproximately.23.had jumpedfour foldto.24.rose sharplyfrom.to.25.Remained constantat.26.The overalltrend for.27.The graphshows thepercentage of.28.We cansee that.swell duringthe.hours,peaking at.am.29.Although theraw datadoes notprovide anexplanation forthese trends30.When coupledwith thegraphic information,leads tosome possibleconclusions.?31.This mayserve toexplain,at leastin part,the mirrorimage ofthe twolines.32.Perhaps themost tellingfeature ofthechartisthedominance of.33.The graphrelates thepercentage of.34.Rise graduallyto about10%.35.After aslight droparound lunchtime,audiences begina fairlysteady climbtowards thepeak viewership inthe hoursfrom6pm to10pm atsome40-45%.36.A sharpdecline followsto.37.Listenership dropssteadily fromthis peak,crossing theline fortelevision viewsat around2pm.38.It continuesto declihroughout theevening untilreaching alow pointat2am.39.The graphproves thedominance of.40.During thepeak periodof.41.The diagramunfolds aclear parisonbetween.42.The UnitedStates asa wholein fouraspects,namely,.43.Obviously,in everyaspect.44.had amuch highergrowth ratethan.asawhole duringthat period.45.The numberof.increasedby%.46.The mostrapid increaseof allthe fouraspects.As tothe otherthree,though thegrowth rateswere notso high,they wereindeed remarkableand impressive.47.The numberof.dropped by%.48.From thediagram itcanbesafely concludedthat(intheyears).49.There wereman