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学 期 论 文作 者:时孟洁学 号：915113100103学 院:理学院专 业:光电信息科学与工程题 目:The popularity of Korean TV drama and its impact on Chinese TV drama.指导者： 张玉 年 月得分： Title The Popularity of Korean TV Drama And Its Impact on Chinese TV Drama.AbstractKorean TV dramas have gained a huge success in Chinese market in past thirty years. This paper aims to analyze the reasons why Korean TV dramas are so popular and successful, and the impacts on Chinese TV dramas. Based on the results from the questionnaire and interviews with students and adults. Its found that many factors determine the success of Korean TV dramas in China. The contributing elements for its success are the similar but more fashionable culture with China, the unique artistic fascination and the perfect marketing strategy to the aboard. Also by comparing, Chinese TV dramas still need to improved in many elements and there is a lot we can learn from Korean TV dramas.Keywords Korean TV dramas, Popularity, Chinese TV dramas, Impact 11 1 IntroductionRecently,following a series of previous popular Korean TV drama such as Miss mermaid, Full House,Autumn Fairy Tales.etc.A Korean TV drama called Descendants of the Sun has captured wide attention and discussion in China, which quickly cultivates an increasing number of loyal audiences especially young female adults and even some idols, and also enjoy great admiration and success in Chinese market. Actually, Chinese TV dramas have been deeply influenced by the entry of Korean TV drama. The artist route that Korean TV dramas have opened is in line with the nature of TV dramas and also of great national features in subject source, writing method, acting style, emotional scale and aesthetic quality(Yang Shizhen, 2002).Korean TV dramas are able to actualize the effective balance and integration between the multiple artistic elements such as culture and everyday life, dialogue expatiation and action tenseness, planar arrangements and tridimensional edit etc(Xie Jianhua,2003). These professional research conclusions are generally based on the relevant theory, but the conclusions drawn from the audiences views on the Korean drama are usually different. Investigating the audiences about the popularity of Korean TV dramas makes us more accurately understand the true reasons why Korean can attract a large number of different cultural levels of the audience in China, so we are keen to find out the secrets behind Korean TV dramas success and try to improve Chinese TV dramas. This paper focuses on the reasons why Korean TV dramas are so popular in Chinese market based on audiencesviews and explores its positive impacts on Chinese TV dramas. The results of the questionnaire are presented in part 3. Along with the data analysis and results discussion. Then discussion is given in part4. Finally a brief conclusionis showed in part 5.2 Research Method In order to get to know peoples view about Korean TV dramas and the reasons behind its popularization and success, an online questionnaire survey is carried out. Altogether, 52 persons are asked to join this survey and 52 valid questionnaires are collected. The questionnaire covers the following questions: Did you ever see the Korean TV drama? How do you get to know about the Korean TV drama? In the process of Korean drama becoming popular in China, what do you think is the most primary factor? From the broadcast effect of the Korean drama, which is the most attractive to you? What do you think are the success of Korean dramas in the process of making and marketing? From the broadcast effect, what do you think is the Chinese market on the TV series the most prominent problem at present? And the last question is what do you think are the problems in the production and marketing of Chinese TV play? I also had some interviews about the personal opinion about Korean TV dramas with my friends. Besides, the public comments, news report and other related information are collected from Wikipedia , Baidu and Wan Fang.3 ResultsFig.1. Did you ever see the Korean TV dramas?According to Fig.1, 40.38% people surveyed say they have seen some Korean TV dramas, but dont chase the dramas. 28.85% people say they have the experience of chasing dramas. and 17.31% people say they dont ever see a Korean TV drama wholly. Only 13.46% people say they never see a Korean TV drama. Fig.2.How do you get to know about the Korean TV drama?According to fig.2, its clear that near half of the people surveyed get to know about the Korean TV dramas through television, Internet, newspapers and other medium. And another half of them learn the information from their friends recommendations. Only a minority watch the TV drama by other ways.Fig.3.In the process of Korean drama becoming popular in China, what do you think is the most primary factor?Fig.3reflects that most people(71.15%) think that the most important factor is that the dramas focus on the content of emotional release in order to meet the emotional needs of most women. And 44.23% of people surveyed consider that Korean pop culture is a pioneer for Chinese young adults. South Korea and China have a common cultural foundation and the dramas have a relatively perfect marketing channel and marketing pattern in China are also supported by many people surveyed (23.08%and26.92%).There are a few people emphasizing the satisfactory appearance of Korean TV dramas actors and actresses. Fig.4.From the broadcast effect of the Korean drama, which is the most attractive to you? As is shown in Fig.4, the reasonable, novel, artistic plots and the fancy and beautiful TV drama production including props, costumes, sophisticated election scene etc are considered by most of the people surveyed(61.54%and59.62% respectively). While also a considerable number of people (53.85%) think the actors strong and vivid performance is very crucial. Still 25% people surveyed emphasis on the actors and plots.Fig.5.What do you think are the success of Korean dramas in the process of making and marketing? According to Fig.5 most of people (59.62%) think quality scripts and excellent production team is necessary for a excellent Korean TV drama. And 46.15% people consider shooting and broadcast simultaneously is a good feedback mechanism. The other two factors, the cautious, appropriate and rational choice of actors or novel and mature propaganda mode are also important in peoples eyes(chosen by 38.45%and34.62%).Fig.6.From the broadcast effect, what do you think is the Chinese market on the TV series the most prominent problem at present?As Fig.6 shows that a majority (75.00%) think the biggest problem of Chinese TV series is lack of innovation in script creation. 51.92% of people surveyed claim that the TV drama production level is low in Chinese market. 28.85%people repulse the implantable advertising and 19.23%people dont think the Chinese actors perform really wonderfully.Fig.7.What do you think are the problems in the production and marketing of Chinese TV play? As is shown in Fig.7, 84.62% people surveyed complain that the theme of the TV drama is single, superficial and the phenomenon of tracing is very serious. There are 59.62% people consider that the Chinese TV dramas pursue the star effect, benefits and commercialization of TV drama too much. A large number of people surveyed (46.15% and 44.23%) propose that there are still some urgent problems to be solved such as strict standards of the audit, the lack of cultural freedom, lack of creativity in the creation of television drama and critical spirit and the audit mechanism of low efficiency.4 DiscussionThe results of the investigation provide a basis for the analysis of problems.Almost all respondents have ever watched one Korean TV drama or two, showing that the effect of Korean TV series on China is large and deep. In addition, the perfect market marketing pattern lets the audience easily are informed of information through the Internet, newspapers and other medium.Whats more, the popularity of Korean TV dramas in China has far exceeded British and American TV dramas, and even become the ordinary peoples ablaze in conversations. Why Korean TV dramas can be so successful? The other results of the survey questionnaire give the answer.4.1 Why Korean TV dramas can be so popular and successful?4.1.1 Original pattern and sincere emotional expressionAfter about seventy years of rapid economic development in Korea, South Korea has now entered the ranks of the modernization of the country, the economic, cultural and educational and daily life has changed a lot. South Korean film and television creators are sensitive to capture this point, so South Korean TV dramas whether in terms of the number of subjects or in the content of the subject matter, there is a huge theme resource. Both white-collar work in a big company, or the husband godchild housewife, life, fate, and emotional maintains in the traditional complex and modern concept of crevice, looked very fresh feeling. Most of the drama is to focus on the performance of the traditional ethnic life in the formation of values, outlook on life and ethics in the modern society faces the contradiction, conflict, choice and coordination（Yang Shizhen, 2002). This kind of TV drama not only win native audiences love, especially for the developing countries, the audiences will be attracted because of a feeling of “newness”. The drama in the macro theme of the Tai Chi style of freehand brushwork, built on the cornerstone of the figurative depiction on the microscopic life. Within the category of narrative, Korean drama has no intention of showing the history of wind and cloud waves strong and social processes maneuvers, but put the effort on the real life of numerous bizarre and the ordinary people of close-up zoom. The fine performance sour, sweet, bitter, hot and characters will be bittersweet mostly incisive in the TV dramas.4.1.2 Best TV drama production standards Adapting to High-density character dialogues, Korean TV drama in scene scheduling exhibits significant palatalization characteristics, the main plot are scheduled to complete in an indoor environment with distinctive features indoor play(Xie Jianhua,2003). This characteristic stylized on the plane and effect, so that the director can objectively put more time and effort on the language and the characters carved details of life, using details and updates from time to time to win the White drama vividness and minimizing the screen due to the jump to the audience distraction. It cut through the subjective lens hop, rich language information associated with picture collages and other means to make up for deficiencies on the TV scheduling, intends to enhance the strength of the performance of each scene, and each section of the drama have become dense semantic ideograph template a characteristic of drama is the art of interior drama carried attempt. This three-dimensional effort late on editing, based on the elimination of scheduling Korean plane ills brought monotonous narration, drama is more engaging, more attractive. Fine details of the deal determines the drama of every picture has its unique artistic and aesthetic value.4.1.3 perfect marketing strategiesThere are many reasons for the popularity of Korean TV dramas in China. However, in order to achieve the effect of entertainment and get more economic benefits for the purpose of drama, its unique marketing strategy is one of the important reasons for the success of Korean dramas in China. The main price policy, the star strategy, translation strategies, four main types of policy strategies(Shen Huishan,2008). Drama as a cultural export product, with its unique pricing strategies for different regions and taking into account the different costs of planning and market assessment. Secondly, the Korean stars policy gather a large audiences in a short time and bring increased TV ratings. Korean translation is essential in a process of cultural exchanges with foreign links, respecting for religious beliefs and reducing the politically sensitive topic to promote the spread of Korean TV dramas abroad. Type strategy is to solve the problem of cultural products targeted output, output scale drama and historical drama is determined by the proportion of the population of the exported country. The details are dealt with so carefully that the mass of the drama more smoothly for the people to accept around the world.4.1.4 Positive cultural policies at home and abroad Korean government encouraging the development of cultural industries of the various policies are crucial to the success of Korean TV drama. Since 1998, South Korean has offered financial assistance for the implementation of innovative enterprises, and set up mufti-channel financing cultural industry development funds to ensure the development of cultural industries. South Korea has also established a special fund to support the development of related industries (Gao Fuan, Wang Xiaoyan, 2008). After enacting a series of laws, the development of Korean industry has laid a legal foundation. As the South Korean government focuses on the development of cultural industries, making Korea a more vigorous cultural development, Korean movies and dramas have been rapidly developing. Review of Korean dramas is completely performed by an independent broadcasting company,and South Koreas television organizations are established in accordance with relevant laws and regulations, there is no administrative relationship between the government and the government can only be managed through the implementation of the proceedings. South Korean TV dramas and movies have a review of the classification system instead of the system, the implementation time is not long, but fast (Gao Fuan, Wang Xiaoyan, 2008). Liberal cultural industry policy, making South Koreas cultural industries diversified development trend. Mature and efficient review mechanism, it can be a drama production and broadcast cycles, and can even reach shot broadcast, the ideal state of development of the story by the viewer decide.4.2 Compared with the Korean TV dramas, the problems and solutions in the development of Chinese TV dramas.4.2.1 Single,superficial themes and lack of innovationOnly from the theme comparison, Chinese TV dramas are single, and superficial and the phenomenon of tracing is very serious. This narrow view of the subject matter can not meet the audience more and more mature and more picky appetite, but also unable to participate in international cultural exchange and competition. In fact, the drama is based on the reality enlightenment to us in this respect, to maintain the traditional. For Chinese dramas, theme resource is a great advantage, because Chinese is rich in cultural heritage.4.2.2 interests and commercialization There is such a word to ridicule Chinese TV advertising phenomenon, Do not allow the TV drama spots advertising time, the domestic audiences think its accustomed to advertising, so that the domestic TV makers are bold to the slogan and advertising products, and try to force to add to the drama of them, leading that one would have been more excellent drama, become neither fish nor fowl. National productions maker are too concerned about the benefits brought by the drama, while ignoring the drama for the creation of elegant and polished. Even in the process of introduction of Korean dramas in the late add placement. The excessive pursuit of commercial interests while ignoring the drama of mass behavior, is bound to affect the development of Chinese drama. National productions require more had a higher quality of play and creative team, but also need to dilute the pure pursuit of commercial interests and national productions of art and aesthetic value producers. 4.2.3 internal audit mechanism and the cultural environment There is no classification system in China, so system will be more tied. TV review of a two-tier review, namely the establishment of the State Administration of Radio, TV Review Committee and the Review Board, the provincial radio and television administrative departments set drama review body responsible for the review of the drama within the scope of jurisdiction(Gao Fuan,Wang Xiaoyan,2008). Hierarchical audit departments decide that a TV drama from making to play goes through a long period of time, often the subject of a TV series is due to the lag caused by inefficient audit mechanism. Administration of the review process, not only the introduction of drama aired amount imposed strict controls, but also in terms of the total imported, subject matter, type the proportion of its length, origin and other comprehensive regional balance and scientific regulation. These stringent checks, limiting the scope of the domestic film and television creative people, creative people inhibited creative enthusiasm to some extent, so that the slow development of TV culture. The degree of cultural freedom in China is far better than South Korea, thus making some political and religious issues are sensitive topics critics had to prevent the minefield. However, some relatively serious and orthodox themes are favorable, these truths drama, drama is difficult to meet the purpose of the people as a pastime of entertainment.4.2.4 the solutions 5 ConclusionsReferences1Yang Shizhen,A Comparative Study of the Artistic Features of Korean and Chinese TV dramas,ZHEJIANG RADIO AND TELEVISION COLLEGE NEWSPAPER,2002(3)2Xie Jianhua,Amalgamation and Transcend-ency in an Artistic Balance:An Analysis on the Artistic Characteristic of Kor