梅塞德奔驰汽车REVO Branding策划案.ppt

dptstownhallmeeting drivingsafetyinstruction demonstrationevent oct 2010 dptstownhallmeeting drivingsafetyinstruction demonstrationevent 1 3 eventagenda 5 2 4 venuesuggestion eventoverview 6 keyvisual purposeoftheevent rundown 7 contingencyplan 8 design 1 eventoverview drivingskills businessoverview tosharevisionofdpts reviewbeforebusinessandhaveaoutlookofcomingchallenges brandimage tobuildandestablishapositiveimageofdptswithafocusoninnovation futuredevelopment andtechnologicalsolutionstothechallengesoffast growingmarketandbusinessinchina 2010drivingsafetyday toenhancedrivingskills suchasparking safetydrivingknow how experiencehightechnologyofmercedes benzcars 2 purposeoftheevent 3 eventagenda optioni 4 keyvisual optionii 4 keyvisual 5 venuesuggestion showcase drivingsafety go kart beijingxinganggo kartclub coveringanareaof33 000m 1 200mlong 8 15mwideautodromewithfixedsecuritypartition 3 300m buildingwith3flights 7 000m openspace meeting bbq professionalgo kartclub add baimiaovillage songzhuang tongzhoudistrict beijing experiencearea beijingxinganggo kartclub beijingxinganggo kartclub beijingxinganggo kartclub 6 rundown 09 00 09 40licensecheckandinsurancesubscribing groupa withlicense groupb withoutlicense 09 00 09 40registration 14 30 17 30drivingsafetydemonstrationevent games 08 20 08 50departurefromdaimleroffice08 50arrivalateventvenue 09 00 09 40welcomespeechbymr janfischer departmentheads09 40 10 10eventandgamesrulebriefingandintroduction10 20 11 50eventandgames12 00 13 00lunch bbq 13 30 14 30drivingsafetyinstruction 17 30 18 00closingoftownhallmeeting18 00transferbacktodaimlertower 14 30 17 30go kart games 6 rundown registration groupa withlicense groupb withoutlicense registrationlicensecheckinsurancesubscribing registration 6 rundown welcomespeech eventbriefing 6 rundown drivingshow specialdrivingshowbythecoaches 6 rundown bbq 6 rundown drivingsafetyinstruction drivingsafetyprinciplesbriefingprogramdesignbriefingparkingwetflooroff roadbridgelimitinggatesnakespinninggear 6 rundown drivingsafetyinstruction parking 6 rundown drivingsafetyinstruction wetfloor 6 rundown drivingsafetyinstruction off road 6 rundown drivingsafetyinstruction bridge 6 rundown drivingsafetyinstruction limitinggate 6 rundown drivingsafetyinstruction snake 6 rundown drivingsafetyinstruction spinninggear 6 rundown drivingsafetydemonstration 1 parking 3 off road 6 snake 5 gate 7 gear 4 bridge 2 wetfloor groupa withlicense floorplan 7coachesstandby toguide7programsattendeesdivideinto7groups 9 10personspergroupeachgroupfinishes1programthenmovestonextprogram20minforthewholegrouptofinish1program 7programsfinishwithin3hours 6 rundown drivingsafetydemonstration groupa withlicense rules 6 rundown go kart groupb withoutlicense floorplan rules buildaminigo kartsiteinthefrontspace5roundsforeachattendee 3hourstofinishallluckdrawfordrivingorderrecordstowinachampionship 6 rundown photoshooting awarding 6 rundown onsitebeverage umbrella trashcan 6 rundown othergames electronicracinggames pool foosball mini golf reception traffic staff professionals production contingencyplan 7 contingencyplan understandvvips backup secondroutestandby on sitefirstaidteamandambulanceensureenoughequipmentandmedical weatherforecastresearchraincoat umbrellapreparationwaterproofplanforsetup anti fireequipmenton sitefloorplanposting materialsbackupengineerstandby weather firstaid fire 1stflooropenspaceshowcase 8 design 2ndfloormeetinghall reception briefingarea viewingarea interactivearea coffeebreak 8 design 2ndfloormeetinghall reception 8 design 2ndfloormeetinghall briefingarea 8 design 2ndfloormeetinghall briefingarea 8 design 2ndfloormeetinghall coffeebreakarea 8 design 2ndfloormeetinghall interactivearea 8 design 3rdfloorbbqterrace 8 design 3rdfloorbbqterrace 8 design autodrome 8 design autodrome 8 design aboard 8 design directionboard 8 design stickeri 8 design stickerii 8 design pass 8 design badge 8 design folder 8 design paperbag 8 design jacket 8 design souvenir 8 design aboutrevo fivesub brands focusonexcellence providesprservices providesadvertisingcreativeservices providesexperiencemarketingservices providesentertainmentmarketingservices providesinteractiveservices acknowledgerevo revolutionaryintegratedsystemfortheguarantyofexcellence strategicproducts mediaproducts identificationproducts interactiveproducts experienceproducts contentproducts entertainmentproducts governmentprresources interactivemediaresources charityresources brandaudit brandblueprint ubl brandsymphony skodabrandingroad contentproducts mediaproducts strategicproducts interactiveproducts beijingautomobileexhibition2008 guangzhouautomobileexhibition2008 b