电子商务选择题.doc

第一章 Multiple Choice1.Consumer shopping on the Web is often called _b_.a. B2B b. B2C c. B2G d. e-business2.Transactions that are conducted between businesses on the Web are often called _a_.a. B2B b. B2C c. C2C d. e-business3.The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business _b_.a. services b. processes c. logistics d. communications4.Some researchers define a fourth category of electronic commerce called _a_, which includes individuals who buy and sell items among themselves.a. C2C b. B2B c. C2B d. B2C5.Which of the following Web sites makes it easy for businesses to conduct online transactions with the State of California?(d)a. A b. A c. A d. CAL-Buy7.Businesses that engage in EDI with each other are called _d_.a. buyers b. sellers c. suppliers d. trading partners8._c_ occurs when one business transmits computer-readable data in a standard format to another business.a. EFT b. VAN c. EDI d. LAN9.Banks use _c_, which are electronic transmissions of account exchange information over private communications networks.a. WANs b. EDIs c. EFTs d. LANs10.A(n) _a_ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI.a. VAN b. EFT c. ERP d. LAN11._d_ is a good example of a company that sells its products to other businesses rather than to consumers.a. S b. A c. BuyUSA.com d. Intel12.Which of the following statements is correct?(a)a.The Internet technologies used in the first wave of electronic commerce were slow and inexpensive. b.In the second wave of electronic commerce, Internet technologies are being integrated into B2B transactions and internal business processes by using bar codes and scanners to track parts, assemblies, inventories, and production status. c. In the first wave of electronic commerce, radio-frequency devices and smart cards were combined with biometric technologies. d. The use of e-mail in the first wave was as a tool for relatively structured communication.13._d_ was the main revenue source of many failed dot-com businesses in the first wave of electronic commerce.a. SWOT analysis b. Localization c. Wire transfer d. Online advertising14.A(n) _d_ is a set of processes that combine to yield a profit.a. value system b. industry value chain c. shipping profile d. business model15.A(n) _c_ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.a. industry value chain b. strategic alliance c. revenue model d. value-added network16.The combination of store design, layout, and product display knowledge is called _c_.a. business process b. business transaction c. merchandising d. service17.Which of the following types of commerce is/are well suited to electronic commerce?(a)a. Sale/purchase of books and CDs and other commodities b. Sale/purchase of high-fashion clothing c. Roommate-matching services d. Jewelry18._ transactions are not well suited to electronic commerce because no standard method for transferring small amounts of money on the Web has become generally accepted(.d)a. E-procurement b. Commodity items c. Local d. Low-denomination19.The return-on-investment number has been difficult to calculate for investment in electronic commerce because _a_.a. the costs and benefits have been hard to quantify b. information technology is difficult to acquire c. sale/purchase prices are unstable d. the technology keeps changing20.Which of the following will never lend themselves to electronic commerce?(b)a. Greeting cards b. Perishable foods c. Books d. Cigars21._c_ are the total of all costs that a buyer and a seller incur as they gather information and negotiate a purchase-sale transaction.a. Purchase costs b. Sale costs c. Transaction costs d. Hardware costs22._a_ is the study of how people allocate scarce resources.a. Economics b. Marketing c. E-commerce d. Business administration23.Nobel laureate Ronald Coase indicated that _c_ were the main motivation for moving economic activity from markets to hierarchically structured firms.a. transportation costs b. personnel costs c. transaction costs d. material costs24.One significant component of _c_ can be the investment a seller makes in equipment or in the hiring of skilled employees to supply the product or service to the buyer.a. economic costs b. SWOT analysis c. transaction costs d. retention costs25.The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product is called _c_.a. marketing process b. market integration c. vertical integration d. horizontal integration26._d_, an economist who extended Coases analysis, noted that industries with complex manufacturing and assembly operations tended to include many firms that used hierarchical structures and that were substantially vertically integrated.a. Thomas Petzinger b. Manuel Castells c. Tim Berners Lee d. Oliver Williamson27.Many _a_, such as wheat, sugar, and crude oil, are still traded in markets.a. commodities b. integrated items c. products d. transactions28.In a(n) _d_, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.a.market economic structure b.value system c.business model work economic structure29.Strategic partnerships occurring between or among companies operating on the Internet are called _c_.a. strategic alliances b. economic structure c. virtual companies d. virtual partnerships30._a_ organizations are particularly well suited to technology industries that are information-intensive.a. Network b. Retailing c. Hierarchical d. Manufacturing31.As more people participate in a network, the value of the network to each participant increases. This is known as the _b_.a. law of diminishing returns b. network effect c. listing effect d. fax effect32.Manuel Castells has predicted that _a_ will become the organizing structure for all social interactions among people.a. economic networks b. free enterprises c. hierarchical layers d. value systems33.A way of organizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support is known as a(n)_c_.a. supply chain b. supply group c. value chain d. value group34.Multiple business units owned by a common set of shareholders make up a firm, or company, and multiple firms that sell similar products to similar customers make up a(n) _c_.a. organization b. firm c. industry d. business model35.Porter uses the term _b_ to describe the larger stream of activities into which a particular business units value chain is embedded.a. business strategy b. value system c. business integration d. collaboration36.Which of the following refers to activities that take a product from concept to manufacturing, including concept research, engineering, and test marketing?(d)a. Analysis b. Design c. Implementation d. Deliver37.SWOT is the acronym for _c_.a.supply, wealth, occupations, and threats b.supply, weaknesses, opportunities, and testing c.strengths,weaknesses, opportunities,and threats d.strengths,wealth, occupations, and testing38.In _a_ analysis, the analyst first looks into the business unit to identify its strength and weaknesses.a. SWOT b. strategic c. commerce d. transaction39.In the mid-1990s, _c_ used a SWOT analysis to create a strong business strategy that has helped it become a strong competitor in its industry value chain.a. HP Computer b. Acer Computer c. Dell Computer d. NEC Computer第二章Multiple Choice2.A(n) _c_ is a collection of rules for formatting, ordering, and error-checking data sent across a network.a. routing algorithm b. backbone router c. protocol d. packet3._c_ determine how the sending device indicates that it has finished sending a message, and how the receiving device indicates that it has received the message.a. Routers b. Bridges c. Protocols d. Adapters4.In networking applications, an 8-bit number is often called a(n) _a_.a. octet b. byte c. piconet d. bit5.The two primary protocols on which the Internet is based are _c_.a. FTP and HTTP b. HTTP and SMTP c. TCP and IP d. TCP and HTTP6.Private _a_ are a series of IP numbers that are not permitted on packages that travel on the Internet.a. IP addresses b. masks c. address masks d. PIPs7.Which of the following organizations assigns and manages IP addresses for North America, South America, the Caribbean, and sub-Saharan Africa?a. APNIC b. APNC c. ARIN d. RIPE8.IPv6 uses a(n) _c_ number for addresses.a. 32-bit b. 56-bit c. 128-bit d. 256-bit9.The _a_ numbering system uses 16 digits.a. hexadecimal b. decimal c. binary d. ASCII10.The rightmost part of a domain name is called a(n) _a_.a. top-level domain b. URL c. category d. government-level domain11._a_ are sets of words that are assigned to specific IP addresses.a. Domain names b. URLs c. Octets d. Piconets12.Which of the following organizations is responsible for setting standards for the router computers that make up the Internet?a. ARIN b. ICANN c. IETF d. APNIC13.The purpose of a(n) _c_ is to respond to requests for Web pages from Web clients.a. URL b. e-mail c. Web server d. top-level domain14.The combination of the protocol name and the domain name is called a(n) _c_.a. URI b. URO c. URL d. HTTP23.A(n) _c_ is an interconnected network, usually one that uses the TCP/IP protocol set, and does not extend beyond the organization that created it.a. Internet b. extranet c. intranet d. ARPANET24._c_ effectively creates a private passageway through the public Internet that provides secure transmission from one computer to another.a. IP wrapping b. Scaling c. IP tunneling d. Bandwidth25.A(n) _a_ is like a separate, covered commuter lane on a highway (the Internet) in which passengers are protected from being seen by the vehicles traveling in the other lanes.a. VPN b. IP wrapper c. extranet d. IAP26.An extranet that uses public networks and their protocols to send sensitive data to partners, customers, suppliers, and employees using a system called IP tunneling or encapsulation is known as a(n) _c_.a. public network b. virtual public network c. virtual private network d. private network27.Increasing the number of leased lines in private networks is difficult, costly, and time consuming. This is known as a(n) _c_.a. network problem b. private network problem c. scaling problem d. tunneling problem28.A(n) _b_ is a program or hardware device that protects information inside an organizations network from attacks that originate outside the network.a. VPN b. firewall c. IP tunnel d. Packet2C3C5C6A7C8C9A10A11A12B13C14C23C24C25A26C27C28B第三章Multiple Choice1._a_ are advertising efforts directed to a known addressee and include direct mail, telephone calls, and e-mail.a. Mass media b. Personal contact c. Addressable media d. Broadcast media2.One problem that the Web presents for clothing retailers of all types is that _b_.a. customers are unwilling to buy clothing on-line b. color settings on computer monitors vary widely c. the Web catalog revenue model is not flexible d. online retail sales are not cost effective3.Channel conflict is also referred to as _c互斥_.a. Web conflict b. account aggregation c. cannibalization d. addressable media4.The introduction of a new intermediary into a value chain is called _c_.a. intermediation b. disintermediation c. reintermediation d. bill presentment5.Stock brokerage firms sometimes use a(n) _b_ revenue model, which allow them to charge their customers a commission for each trade executed.a. fee-for-service b. fee-for-transaction c. information sales d. catalog6.An important feature that few online banks offer is _c_, which is the ability to obtain bank, investment, loan, and other financial information from multiple Web sites.a. electronic bill payment b. mortgage lending c. account aggregation d. channel cooperation7._a_ refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact.a. The hard middle b. Mass media c. Address media d. Usability testing8.The _c_ of a Web site is its ability to keep visitors at the site and to attract repeat visitors.a. image b. presence c. stickiness d. usability9.Travel agents have used networked computers, such as the _b_ system, for years.a. Travelocity b. Sabre c. Expedia d. Orbitz10.Companies that operate as Web-based deep discounters include _c_.a. Lands End b. Eddie Bauer c. B d. Sears11._b_ began as a legal research tool that has been available as an online product for years.a. ProQuest b. LexisNexis c. L d. EBSCO12._a_ has its roots in two businesses: the former Bell and Howell, and University Microfilms International.a. ProQuest b. EBSCO c. L d. LexisNexis13.Network television in the United States uses the _a_ revenue model.a. advertising-supported b. advertising-subscription mixed c. fee-for-service d. information sales14.The New York Times and The Wall Street Journal use the _a_ revenue model.a. mixed advertising-subscription b. advertising-supported c. fee-for-service d. information sales15.The U.S. government deregulated the securities trading business in the early _b_.20世纪70年代a. 1960s b. 1970s c. 1980s d. 1990s16.A Web site that offers insurance policy information, comparisons, and sales is _a_.a. YouD b. Orbitz c. EBSCO d. Northern Light17.Two pioneers of usability testing are _b_ and Jakob Nielsen.a. Charles Smith b. Ben Shneiderman c. Christopher Locke d. Aaron Montgomery18.Most businesses are familiar with two general ways of identifying and reaching customers: personal contact and mass media. These two approaches are often called _a_.a. communication modes b. market strategies c. marketing segments d. media destination modes19.A seller can create value in a customer relationship by nurturing the customers trust and developing it into _c_.a. an e-mail list b. a chat room session c. loyalty d. a brief conversation20.As the practice of _a_ becomes more common, more Web sites will meet the goals of their companies.a. usability testing b. using Web tools c. using Java language d. programming design21.After designing the site, it is best to conduct _c_ by watching how different customers navigate through a series of Web site test designs.a. observations b. form-filling c. usability tests d. surveys22.In the _a_ approach, firms prepare advertising and promotional materials about the firm and its products or services.a. mass media b. reaching c. prospecting d. personal contact23.Communication in mass media belongs to the _d_ communication model.a. many-to-none b. many-to-many c. one-to-one d. one-to-many24.A(n) _b_ is a site that people use as a launching point to enter the Web.a. demographic b. portal c. E-zine d. presence25.The greatest concerns that most people have when they consider moving their financial transactions to the Web are _b_ and reliability.a. service b. security c. stickiness d. Control26._b_ revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians.a. Catalog b. Fee-for-service c. Fee-for-transaction d. Mail order27.The _d_ is an industry group that tracks computer and video game use.a. Consumers Union b. ACM c. ICANN d. Entertainment Software Association28._b_ have been one of the main forces preventing U.S. professionals from extending their practices on the Web.a. Catalog models b. State laws c. Fulfillment managers d. Stakeholders29.By giving their customers access to the companys products through a coordinated presence in three distribution channels, Eddie Bauer was able to increase overall sales to those customers. This type of solution is called _d_.a. prospecting b. disintermediation c. bill presentment d. channel cooperation30._a_ are also called fulfillment managers.a. Channel distribution managers b. Fulfillment managers c. Personal shoppers d. Stakeholders31.One of the best ways to accommodate a broad range of visitor needs is to build _a_ into the Web sites interface.a. flexibility b. virtual mo