新编实用英语3教案.doc

Unit 1 Launching A New Product I. Aims and Requirements To listen to dialogues and texts about advertising presentation.To talk about a product.To understand the advertisement or passage about a product.To write an advertisement about a product in English.II. Introduction For the buyers, they are eager to know some information about the product they want to buy. One method to know about the product is to read the product advertisement. So presentation and demonstration are very important in launching a new product for the producers. Unit 1 will deal with the problem.III. Teaching Plans Task 1. Talking Face to Face Task 2 Listening Task 3 Passage 1 Task 4 Writing Part 1. Read the two sample products advertisements. (P1)Useful Expressions: 1) Have rubber covering. 2) Made of top quality material and fine workmanship.3) one-year warranty4) Reliable and durable.5) It is featured by easy operation and multi-functions.6) Be the latest type of .Part 2 Read and translate dialoguesUseful expressions and patterns:-Thank you for coming to our exhibition.-Let me give you a brief account of our new product.-This is our latest model. It is small and perfect in workmanship.-Excuse me, may I ask some questions?-Who is this new product made for?-I wonder whether this new toy is safe for children to play with.-I hope it wont be too heavy for kids to carry around.-Id like to have a close examination before placing an order.-You can operate it easily with a touch of this button here.-What other qualities does it have?-This player is very reliable and durable.-Both the material and making are of top quality.-What sort of discount will you offer?-I can assure you that the quality of this new product is first-class.-This product sells well both at home and abroad.-Let me give you a brief introduction to our products.-What special qualities do your products have?-It is very small in size.-How much does it cost?-Can you show me a sample?-Do you have any other models in addition to this one?-I recommend Haier, the Mini Type. It is very popular among families of three.Task 2 Listening (见课件)Task 3 Passage 1 My Study Tour in China 1. Textrelated Information In 1974 a group of peasants digging a well made what was to become the greatest archaeological finding of the 20th century when they unearthed fragments of a life sized terra-cotta warrior. Excavation of the vault revealed thousands of warriors and their horses, an entire army was designed to follow its emperor Qinshihuang into eternity.2. Preview Questions 1) What did the author do on his four-week tour in China?2) When did the author first see the reproduction of the terra-cotta army?3) According to the passage what characteristics did Chinese porcelain designs have after the 17th century?4) What do the government officials think of the art salvation project on the Yangtze Three Gorges sites?5) What is the author going to do after his visit to China? 3. Language Points 1). (Para.1) This four-week trip was an opportunity to meet Chinese artists and students as well as to visit museums, archeological sites, art school, and centers of ceramic production. Analysis: In this sentence, the two infinitive phrases to meetas well as to visitare modifying the noun opportunity. Example: The monthly company conference offers us an opportunity to discuss business matters with other developments. 2). (Para.1) Because of my frequent visits of the exhibitions, I am now able to discuss Chinas enormous and rich cultural ceramics legacy with an enhanced level of appreciation and awareness. Analysis: Because of is a prepositional phrase used to introduce an adverbial of cause. It means “because Ivisitfrequently”. With is a preposition introducing an adverbial of manner. Example: Because of the help and encouragement of his mother, the handicapped child is now able to walk around the room with a pair of crutches. 3). (Para.1) During the course of my visits to Xian and Beijing, I had many side visits to the imperial kiln sites with their legacy of village potteries. Analysis: In this section, During the course of is a prepositional phrase introducing an adverbial of time, Side visits means “visits that are not on my original schedule”, Withis a prepositional phrase modifying sites. Example: During the course of her trip to the Three Gorges, she had a side visits to the ancient printing house that has a long history over 3 000 years. 4). (Para.2) I felt as though I had entered a time capsule and arrived in several different “Meccas”, each demonstrating the earliest and finest examples of a wide range of technological and religious traditions. Analysis: In this section, as though is a conjunction, denoting that the sentence following it must be in subjunctive mood. Each demonstrating is a participial clause modifying Meccas. Example: It seemed as though the accident had happened only yesterday, which actually happened 30 years ago. 5). (Para.3) Chinese porcelain used to be considered more valuable than gold in Europe. Analysis: Used to is a verbal phrase meaning “did sth frequently in the past, but no longer do it now.”Example: The sun used to be considered the center of the Earth.6). (Para.4) I was also interested to learn about a major public art project that involved a large group of Chinese painters and sculptors, who were working on a special art salvation team for the Yangtze Three Gorges Project.Analysis: There are two relative clauses in this sentence. That-clause is a restrictive attributive clause, modifying “project”. Who-clause is a non-restrictive clause, modifying “Chinese painters and sculptors”. Example: Einstein was the first person who discovered the laws that govern the universe, not in a laboratory, but at the desk in his study. Important Words 1). enhance v. increase or make greater 提高，增强，加强e.g. Experience in this job will enhance your chances of getting the post. Health enhances beauty.2). ship v. send by ship, or over long distances by any other type of vehicle 船运或用其它运输工具装运e.g. Did he ship the goods by express or by freight? Your luggage will be shipped in a week.3). form v. become shaped; come into being by taking form 形成，出现，产生e.g. Keep speaking English everyday, and then you will form a habit. A new plan began to form in his mind.4). coordinate v. do sth. together harmoniously 协调，配合e.g. You wont be able to swim quickly unless you can coordinate your movements in swimming. Our efforts need to be further coordinated for higher efficiency.5). host v. serve as host, chair 作东，主办，主持e.g. Mr. Li is going to host a garden party in April. We were lucky to host the national academic conference in 1998.6).share v. divide, have a past 分享，划分e.g. Mary shared her chocolate bar with her friend. Both the husband and the wife should share housework.Structures and Patterns1. as though ( as if ) 好象，仿佛 （后面的句子通常用虚拟语气）e.g. Li Yang speaks English as though he were an American.2. There is no doubt that 毫无疑问，勿庸置疑e.g. There is no doubt that China will become stronger and stronger.3. be of top quality 高质量 （ 相同的表达还有 to be of great importance, to be of great value）e.g. The computer is of top quality.Task 4 Writing How to write a product advertisement? Pay more attention to the following details in the advertisement.-The detailed presentation about the new product.-The advantages about the product.-The name of the company or manufacturer.-The price and discount.-The offered services.-The way to connect: address or phone number. IVGrammar 分 词 现在分词的用法 现在分词概说动词的-ing 形式，除了做动名词外，还可以起其他作用，称为现在分词，它在句中可用来:1. 构成谓语 （ 主要是构成各种进行时态 ）：e.g. They have been designing a new jet plane. 他们一直在设计一种新型喷气机。2. 构成不定式的进行形式：e.g. Theyre said to be making an important experiment. 据说他们在进行一项重要试验。3. 作表语：e.g. The situation is quite encouraging. 形势很令人鼓舞。4. 作定语：e.g. He found her a charming girl. 他发现她是个迷人的姑娘。5. 构成复合宾语：e.g. I watched the children flying kites. 我看见孩子们放风筝。6. 作状语：e.g. We spend all day looking for you. 我们花了一整天找你。7. 独立结构：有时现在分词可以有自己的逻辑主语，称之为独立结构。e.g. The day being fine ( = As the day was fine ), we decided to go swimming.由于天气晴朗我们决定去游泳。Were playing golf this afternoonweather permitting ( = if the weather permits ).天气要是允许，我们下午去打高尔夫球。8. 现在分词构成句子状语：Strictly speaking, that school is not very old.严格的说，那所学校不算很古老。Judging by his testimonials, I think he will suit the post.从他的推荐信看，我认为他适合这项工作。过去分词的用法 过去分词在句中可以：1. 构成谓语：e.g. Im sorry not to have given you enough help. 很抱歉没有给你很大帮助。2. 用做表语：e.g. I am awfully worried. Daddy is ill. 我很着急。爸爸生病了。3. 用做定语：e.g. She had a worried look on her face. 她满脸愁容。4.用做复合宾语：e.g. She wanted the work finished by Friday. 她要求这项工作周五前完成。5. 用做状语：e.g. Aroused by the crash, he leapt to his feet. 他被撞击声惊醒，一跃站起身来。过去分词在大多数情况下都有被动的意思。Judged by ordinary standards, he was reliable.用普通标准来判断，他是可靠的。Granted the exceptions, Tony agreed that all English women are haughty.如果允许有例外的话，托尼同意英国女人都是很高傲的。6. 分词前有时还有一个逻辑上的主语：Everybody, myself excepted, said no. 除我之外，所有的人都不赞成。Everything considered, his plan seems better. 从各方面考虑，他的计划似乎好一些。 分词的使用 1分词前置 We can see the rising sun. 我们可以看到东升的旭日 He is a retired worker. 他是位退休的工人2. 分词后置 (i分词词组；ii 个别分词如given, left； iii 修饰不定代词 something等) There was a girl sitting there.有个女孩坐在那里. This is the question given. 这是所给的问题. There is nothing interesting. 没有有趣的东西. 3. 过去分词作定语 与其修饰的词是被动关系，相当于一个被动语态的定语从句。Most of the people invited to the party were famous scientists. Most of the artists invited to the party were from South Africa. 4. 典型例题1) The first textbook _ for teaching English as a foreign language came out in the 16th century. A. have written B. to be written C. being written D. written 答案D. 书与写作是被动关系，应用过去分词做定语表被动，相当于定语从句 which is written.2）Whats the language _ in Germany? A. speakingB. spoken C. be spokenD. to speak答案B. Spoken是动词speak的过去分词形式，在句中作定语，修饰主语 language. Spoken 与 language 有被动关系。该句可以理解为： Whats the language (which is) spoken in German? Unit 2 Promoting Activities I. Aims and Requirements To listen to dialogues and texts about introducing the functions and potentials of a new product. To introduce the functions and potentials of a new product orally.To understand the introductions of a new product.To write the introductions of a new product in English.II. Introduction When we do shopping, it is necessary for us to know the functions and potentials of a product before we buy it. So introducing the functions and potentials of a new product is very important in promoting its sale. This unit will deal with the problem.III. Teaching Plans Task 1. Talking Face to Face Task 2 Listening Task 3 Passage 1 Task 4 Writing Task 1. Talking Face to Face Part 1. Samples Read and translate the following typical remarks.Our mini-type washer is enjoying a high prestige at the home market.我们生产的迷你型洗衣机在国内市场享有很高的声望。With the improvements weve just made, our new sports car will find a smooth way into the market.因为我们刚刚做了改进，我们的新跑车将顺利打入市场。Part 2. Useful Expressions -We are moving smoothly along the new line of digital TV sets.-Is it possible for us to apply for a patent for our new model soon?-Weve got all the necessary drawings ready now, but we are still testing the product.-Have you done any marketing research? What findings have you got from the research?-The marketing survey shows that the customers seem very interested in this new model.-I have the impression that there will be a good market for it in the years to come.-What should we do now to speed up the marketing procedure of our digital TV sets?-We should make some estimates on packaging. Many products sell better simply because of their nice-looking package.-I find that a good advertisement always contributes to the success of a product.-We should run a good advertising campaign immediately.Part 3 Supplementary expressions1） to be quite marketable in the years to come 在未来几年会很有市场2） to be in great demand 需求量很大3） to be a good market for it 很有市场4） to do something to speed up the marketing procedure 采取措施加速市场化进程5） to enjoy a high prestige at the home market 在国内市场享有很高声望6） to find a smooth way into the market 顺利打入市场7） to be going to apply for a patent on the new model 打算为新产品申请专利8） to be well received by the customers 很受消费者欢迎Task 2 Listening (见课件)Task 3 Passage Passage one Tips for Going to Chinas Tradeshows 1. Textrelated Information The World Exposition is the biggest international exhibition showing mankinds achievements in society, culture, science and economy. It also looks at the future of mankind.The World Exposition is organized by the government of the country in which it is held, and its scale and impact have exceeded all other international trade exhibitions. It has called “the Olympic Games of economic, cultural and scientific fields. ”2. Preview Questions 1) When did the author first visit China?2) How did some Chinese companies try to attract the visitors to the tradeshow many years ago?3) What kind of Chinese partners will be helpful to a foreign exhibitor?4) What does the phrase “clever slogans” mean in the passage?5) What was the authors prediction about the future of Chinas tradeshow industry? 3. Language Points 1). (Para.2)I was surprised to find the exhibition hall being packed with both products and visitors.Analysis: The exhibition hall being packed withis a complex object(复合宾语) made up of the object(宾语) the exhibition hall and its complement(宾补) being packed withExample: Lily was shocked to find her grandfather lying on the floor, dead.2). (Para.2) For example, the Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers.Analyses: Leavingis a present participle clause used as an adverbial to introduced the accompanying circumstances and consequence.Example: The speaker spoke rapidly, leaving little or no time for his listeners.3). (Para.3)once you have decided to attend a certain tradeshow, you should rent a big space.Analysis: Once is a conjunction, meaning “in case”.Example: Once a decision is made, it cant be changed easily.4). (Para.3) They will be helpful in pointing out any obvious mistakes you might make as well as any cultural customs that need to be observed.Analysis: There are two relative clauses in the sentence. 1) You might make, modifying mistakes. 2) That need to be observed, modifying customs.Example: A teacher is expected to be able to answer any difficult questions students might ask as well as to explain any cultural background that is involved in the text.5). (Para.4) Cultural differences can be a wild card for Western exhibitors.Analysis: Wild card means “card that is changeable, that can be played anyway. Its often out of ones expectation and unknown”. This sentence implies “If Western exhibitors dont know the cultural differences between China and the West, itll be very difficult for them to succeed in doing business in China.Example: Life beyond the arctic is like a wild card for most people.4. Important words 1). live. a. broadcasting while being performed活的，现场的，直播的 eg: It is a custom for most Chinese families to watch a live television program on the eve of the Spring Festival.2). partner. n. a member of a business, a spouse生意伙伴，配偶 eg: The American company is looking for a business partner in China.3).observe. v. follow closely, abide by遵守，信守，遵循 eg: Both parties are expected to observe the terms of this contract.4).potential. a. capable of being, but not yet in existence潜在的，潜力的 eg: It is often hard for a company to find its potential problems.5).ensure. v. make sure or certain, insure确保，保证；担保 eg: Measures have been taken to ensure that the work can be done in the right way. This letter of introduction will ensure you an interview.5. Difficult Sentences Undoubtedly, with new technology and more experience, with its growing size, and with its many new exhibition sites and the enormous sales opportunities it represents, China will ensure a more enjoyable and pleasant tradeshow environment for all exhibitors and visitors. 毫无疑问,有了新的技术和更丰富的经验,有了不断壮大的规模,众多的新展览场地和中国所代表的巨大商机,中国将会保证所有参展商和参观者有一个更愉快和更称心的展览环境. 此句中的with 是介词短语,起伴随作用.it represents 是定语从句,修饰它前面的名词sales opportunities.Task 4 Writing How to write product prospectuses? Sample: Cotton SlippersLaugh with joy when you wrap your feet in these 100% cotton slippers made by Totes Co. Ltd. You have two reasons to be happy with our products. First, notice the savings. Comparable slippers produced by our competitors are twice the price! Second, experience the comfort. Each slipper wraps on and off, fitting tightly or loosely around the worlds most sensitive footyours. They are made of baby-soft lining, with flat and flexible soles for safety. Imported material from China. Mens full size 7-13, available in black, grey and brown. Womens full sizes 6-11, available in green, white, pink, and blue. Childrens full sizes 3-6, available in red, green, pink, yellow, and orange. Services offered: -1-week money back guarantee -6-month warranty -free delivery Manufacturer: Tot