商务英语第三级培训(英文版).doc

商务英语第三级SERIES 1 EXAMINATION 1997MONDAY 10 MARCHTHIRD LEVELENGLISH FOR BUSINESS (Code No: 3041)_Instructions to Candidates(a) The time allowed for this examination is 3 hours.(b) Answer all 4 questions.(c) All questions carry equal marks.(d) All answers must be clearly and correctly numbered but need not be in numerical order.(e) While formal accuracy is expected, adequate and appropriate communication is essential and candidates must judge the length of their answers in this light.(f) When you finish, check your work carefully.(g) The use of standard English dictionaries and cordless non-programmable calculators is permitted. Candidates whose first language is not English may use a bilingual dictionary._QUESTION 1You have recently been elected as President of a local organisation made up of business people and professionals who raise money for charity and worthy causes. You saw the following newspaper article and decide to write a letter to your members to persuade them to support Joanna Hill.Write the letter asking your members for ideas and commitment either in terms of running events or giving prizes.Invent any information you think necessary.School gets behind Jos bid for gloryProud children and staff at Seldon College have got behind a star pupils bid for world glory.Joanna Hill, only 14 years old, has been selected to represent this country in the World Triathlon Championships in Australia next month.Financial helpJoanna is delighted with her selection but doesnt know if shell be able to go as she has to find the cost of her air fare, accommodation and insurance.To help Joanna, her college has launched an appeal. As well as appealing to local businesses theyre doing their bit by organising a sponsored cycle ride and sponsored run in which staff will be sponsored by pupils to run around the college area picking up litter! Joanna said. Im really excited about being chosen to represent my country in Triathlon. It would be sad not to be able to go. The air fare is so expensive and we only have a month to go.Write the letter.QUESTION 2You work for a firm of consultants who have been called in by a local government authority to report on their Chief Executives concerns about absenteeism.Use the information given to write the report and make recommendations.Extract from Chief Executives letter to consultants.Having become increasingly concerned about the levels of sickness over the last year in Summertown District Council, I have been instructed by members to determine the reasons and make recommendations to reduce the levels within the next 6 months.Please feel free, during your investigations, to interview any member of staff. All staff have been made aware of your brief and have been instructed to make themselves available should you need to meet with them.RE: STAFF SICKNESS ABSENCEIn response to your request, our sickness monitor system shows that the number of days lost because of staff sickness over the last year was as follows:DeptNo of StaffTotal daysDays per employeeChief Executive351955.5Environmental432866.6Housing4890218.7Planning441361.8Tourism343038.9Treasury816417.9Yours sincerelyW CookPersonnel and Management Services OfficerQUESTION 2 CONTINUEDNotes on complaints from individual staff:(Number in brackets = the number of staff giving the complaint)Low wage (24)No future here (57)Feel isolated from other departments (69)Only 3 coffee/tea machines often broken coffee awful (19)No child care (21)No help with computer/software problems (67)No flexitime (134)Public transport to work difficult (51)Canteen really dirty (77)Never understand reasons for decisions (112)Cant do what is required in the time given (201)No one keeps us informed about anything at work (79)Notes on consultants interview with Chief Executive:With changes in legislation, more is demandedAll depts cut budgets by 10% last yearNo more economies can be madeNow have specified performance targetsTraining budget has been eroded over the yearsHead of Housing had 3 weeks off with stress 3 months agoNew Head of Planning recruited 12 months agoWrite the report.QUESTION 3Read the following newspaper article and answer the questions which follow. EUROPES DYNAMIC ENTREPRENEURSResearchers have completed, possibly for the first time, a pan-European investigation of entrepreneurs. IP Strategies, a Belgian consultancy, showed that the 800 fastest-growing entrepreneurs created more than 112,350 jobs an average of 140 jobs each at a time when most medium-sized companies were shedding labour.The typical entrepreneur displays surprising characteristics. The research shows that most of the companies were founded by experienced men and (a tiny 1 per cent of) women with an average of 10 years in business and an average age of 44. Many are trained professionals but all levels of educational attainment are present half do not have a degree.Equally striking is the fact that more than half the entrepreneurs founded their companies with at least one business partner. This supports the findings of other research that teams are either a more creative force or that businesses with more than one founder start with greater critical mass and therefore have a much bigger chance of surviving and thriving.As to the kinds of businesses that are growing rapidly, research shows there is almost no difference between the sectoral distribution. Thus, there is a large number of software companies, computer systems integrators and other information and telecommunications companies, but overall the findings demonstrate there are no successful sectors but successful companies and teams.What may dismay researchers and policy makers who are hoping Europe will become a hotbed of the new technologies is the age of the companies surveyed with over a quarter founded in the last century and the average age 17 years. What is also surprising is the small number of entrepreneurs who emerge from conglomerates.Unlike technology-based companies, which have to operate in global markets, many of the raped growers attributed their success to exploitation of the European market with more than three quarters of the exports to other EU countries.Only a very small number grew in existing markets with existing products. But half of these performed the high wire act of launching new products into new export markets.With few exceptions the entrepreneurs attributed their growth rates not to their ability to compete on price but to their quality and service.The final point of interest that the survey throws up is the distribution in origin of the dynamically-growing companies between different countries. The UK accounts for just under a third with Belgium and Spain each sharing another third equally between them. France, Germany and Italy come next in the league table with the same percentage of rapidly growing companies. There are few conclusions that can be drawn except that the distribution is probably a factor of funding routes available.QUESTION 3 CONTINUED(a) Characteristics of the typical entrepreneur. Write YES or NO in answer to each statement.1 Average age 442 Relatively inexperienced3 Predominantly male4 With at least 10 years in business5 Education equals business success6 Set up with partner(s)7 Hi-tech companies most successful8 The product is the key to success9 25% of companies over 95 years old10 Few entrepreneurs left big companies to set up11 Most export to other EU countries12 Majority launched existing products into new markets13 One third launched new products into new markets14 Price determines success15 Only the British are entrepreneurs(b) Dynamically-growing companies created after 1989.QUESTION 4Situation: Your company is moving offices and wishes to annou