钊欣贸易宣传手册分

钊欣贸易宣传手册分页封面：全球鲜果专业提供商Fresh fruit supplier over the worldP1-P2: 前言历史的脚步是不断前进的，人类的伟大发明都在不断被替换，公司的经营更是如此，在创业初期，我们都在想如何才能赚取利润，而当第一个15年来临的时候，我们需要的是一种变革，一种突破，以一种重生的方式重新踏上一个新的台阶；Lots of great human inventions have been replaced due to the developing of human society, which keeps reminding us, what will be the ideal way to operate a company? All the people are trying to make more profits at the very beginning, while what we need here is an innovation, a breakthrough which can help us step up to a new stage when company is facing its first 15 year.很多时候我们都努力的想要去超越对手，但往往忽略了自己；当对手在变，而自己不变的时候，危机便会来临；所以我们需要向着自己的目标，然后果断的，去超越自己；We might forget to review our own shortages due to we are working so hard and trying to challenge our competitor only. Then we will face crisis if we keep staying still while our competitors are moving forward. A clear goal is needed, then step towards it decisively, challenging ourself.21世纪科技飞速发展，产品的日新月异早已脱离了当年那个供求脱节的年代，面对眼花缭乱的市场，如何用独特的行销手段和推广方式来抓住客户，便要一起跟上时代的变革，开创全新的营销模式，来打造最具有掌控力的市场；In 21 century, the varieties of products in the market have reached an unbelievable level. How can we be attractive and get customers attentions all the time when they are facing such a dazzled market? Unique sales and marketing skills based on the perfect sense of chance, create a totally new sales chain, build up the most controllable market.经过了这些年的风雨洗礼，我们学会了如何敏锐的捕捉，也学会了如何卓越的洞察，对市场我们有足够的信心，公司需要一种沉淀，可以让它在成长过程的不断的吐故纳新，于是我们做好准备，迎接着下个15年以及属于它辉煌的来临。We are confident enough to say we have learnt how to capture the tiny chance in the market since the company survived in the intense competitions through last 15 years, also we are very careful and precise in terms of observing. As company keeps growing and of course we are so proud of it and ready to face the glorious future in the next 15 years.附董事长照片.P3-P4: 目录 table of content简介 brief introduction、我们的理念 our vision、我们的结构 our structure、我们的品牌 our brand、我们的专营店 our store、新10年战略 strategy for the following 10 years 。附水果图片。P5-P6: 简介 brief introduction上海钊欣贸易有限公司始建于1995年。公司拥有自营进出口权，主要从事以进口水果为主、国产水果为辅的国内外水果销售代理。Shanghai Zhao Xin Co. Ltd was established in in 1995, which has independent right of importing or exporting goods. Our company, as an international fruit trading company (agency), mainly focuses on imported fruits, meanwhile supported by local grown fruits.在公司发展的十多年时间里，作为一家具有高度责任感的鲜果贸易公司，钊新一直致力于经营最优质的产品并提供最完善的服务，帮助人们实现享受更高品质生活的梦想。截至2007年公司年销售规模达到亿元，在上海地区建立了多个销售网点，和大型超市、卖场、建立了长期而稳定的合作关系。As a company with a strong sense of responsibility, which has developed for more than 10 years, Zhao Xin Co. Ltd has been trying to provide products with the best quality and build up a technically excellent and customer responsive team. To help people fulfill and enjoy their dream of a better life. The sales target of our company reached hundreds million in 2007. Further, Zhao Xin Co, Ltd has also set up lots of sales net and had built up stable and sustainable relationships with lots of supermarkets and shopping malls.以新鲜、安全、健康的经营理念为目标，公司于2011年设立了电子商务部，旨在从事对健康水果的网购经营、物流运送、推广等项目，力求把精挑细选的优质鲜果带给更多的消费者。Based on the concept of Fresh, Safe and Healthy, Zhao Xin Co. Ltd set up the e-marketing department which will improve our current sales, logistic and marketing team on 2011. Try our best to bring more fresh and quality fruits to our customers.公司致力于打造一个时尚、品味、人性化的专业品牌经营形象，为客户提供高品质的产品和服务，把更多优质、有益健康的国内外鲜果引入现代的家庭生活。A brand contains fashion, taste, and humanization is our goal. Provide high quality products and service; continuously bring more and more good and healthy fruits over the world into modern families.附公司形象照或公司logo。P7-P8: 我们的理念 Our Vision经营理念：新鲜、快捷、多样、务实Vision of Operation: Fresh, Fast, Variety, Honest我们不断提供新鲜的产品，多样性的销售渠道与务实的管理机制，最快捷的服务。为了使消费者与顾客得到更多实惠、为使更多优质鲜果进入超市。我们采用了农超对接这一务实的经营理念。本质的将现代流通方式引向广阔农村，将千家万户的小生产与千变万化的大市场对接起来，构建市场经济条件下的产销一体化链条，实现商家、农民、消费者共赢。We keep providing fresh products, multiple channels of distribution, true and honest management and fastest service. To satisfy our customers, moreover, to make sure more and more high-grade fruits will be displayed in the supermarkets, we applied the concept in terms of connecting the orchards and supermarkets directly. Cut off all the unnecessary procedures, reduce the cost and put more benefits onto customers and farmers, create a win-win-win situation between farmers, sellers and customers.团队理念：热情、专注、高效、负责 Teams Vision: Passion, Focus, Efficient, Responsible我们的团队始终充满了工作热情与专注力，用高效的节奏与认真负责的工作态度出现在各自的工作岗位中。Our team performs efficient work and always appears in a responsible attitude regarding to any issues with strong focus and passion.公司文化：向着目标，超越自我。Company Culture: To the goal, challenge ourselves.不断的反思，持续的努力，坚韧的毅力，认真的品格。始终向着目标，超越自我。Keep thinking, constant hardworking, strong mind, and honest characteristic. Always towards to goal, keep challenging ourselves.附代表我司理念的图片组P9-P10: 我们的品牌 Our Brand旬果介绍，及产品介绍附旬果logo图片及品牌介绍文案。P11-P14：我们的专营店 Our shop第一八佰伴，久光百货，百佳超市，家乐福，食品一店连锁店，第一百货，卜蜂莲花。（这段不要翻）附所有店铺照片P15-P16: 新10年战略 Strategy for next 10 years 面向未来，我们仍将不断追求卓越，始终如一的为所有客户提供一流的优质产品，把改善生活质量，倡导健康生活作为公司的崇高使命。Facing the future now, we promise that we will keep seeking the premium and constant products to satisfy all our customers, further, treat Improve the life quality, Advocate healthy life as our duty.我们将在每一个环节上细致入微，从产品到销售，从销售到服务，以最专业的团队提供最专业的服务，同时全力推进以常规鲜果销售模式为主导，网上电子购物为发展的经营目标，积极拓展全新产业。We are going to focus on all the tiny processes carefully, from products to sales and sales to customer service. Provide the best and technical service via our professional team. At the mean time, we will spread the sales of normal fruits and develop the in