Business plan.doc

Business planExecutive SummaryTecenergy Ltd is one of the biggest medical instruments online retailers in the UK and has partnership with many medical instruments manufacturers “A pulse oximeter is a medical device that indirectly measures the oxygen saturation of a patients blood (as opposed to measuring oxygen saturation directly through a blood sample) and changes in blood volume in the skin, producing a photoplethysmograph. It is often attached to a medical monitior so staff can see a patients oxygenation at all times. Most monitors also display the heart rate. Portable, battery operated pulse oximeter are also available for home blood oxygen monitoring.”Function and VisionFunction:It can displays the percentage of arterial hemoglobin in the oxyhemoglobin configuration.It can absorption the wavelengths differs significantly between oxyhemoglobin and deoxygenated form, therefore from the ratio of the absorption of the red and infrared light the oxy/deoxyhemoglobin ratio can be calculateThe monitored signal bounces in time with the heart beat because the arterial blood vessels expand and contract with each heartbeat.Vision:Simplicity (just clip onto the finger)Speedy ( display results with in few second)Light Weight ( just 50g include the battery)Strategies OverviewStrengths:- High quality products Competitive prices Experiences of E-Business Less competitors Big marketingWeakness:- Only do the E-Business Just few people realize this products Opportunities:- Open stores Advertising Do some actives to popularize the productsMarketingMain consumers:Athletes or some people like doing the sport or go to the gym. Easy to take, easy to use, easy to check their healthy.Patients with respiratory or cardiac problems.Also the pulse oximeters are of critical importance in emergency medicine, so maybe it suit for all the families and hospitals.However, just few people know the products, marketing in UK is big, it still need to develop.CompetitionThere are just very few of shops sell this products.And the main selling method is through the internet. Some big stores, like Boots, they didnt sell the product. Therefore, there is not too many competitors. This is a great challenge and chance to win the marketing. In order to win this match, the products must have the best price and the best quality, plus if the bankroll is enough, we can open some stores in the cities, also we can keeping contract with some sports centers or hospitals, to help us popularize this products.Milestones- Ensure the good management of E-BUSINESS Ensure excellent customer services Ensure the high quality of products from the supplier Expand the market Using different methods of the sale promotion We can become the wholesaler not retailers, supply the free products, ask the hospitals, sport shops, sport centers to help us selling them. Do some advertisements to increase the selling and the brands repute. Finally, when the money is enough, I think maybe need about 30000 pounds, then try to open some stores in the cities. FinancialThere are a number of financial aspects that need to considered to do the business and get the profits, which included:Stock = 10000pound Solicitor fee = 2000poundWeb hosting= 30pound Accountancy = 1000poundItem license = 1000pound Advertising= 1000poundDeliver fee = 500pound Laborage (part time)= 6500poundProfits = 23000poundAfter 2 years open the store: = 15000poundService and WarrantyServices:when you buy any products from Tecenergy Ltd, we can supply a very good technical support and very simple return policy. If you are unhappy with the products after your purchase just return to the company and Tecemergy Ltd wil