AE Sources of Export Assistance - D4X6 35 - FINAL.doc

Sources of Export AssistanceD4X6 35Assessment Exemplar for Higher National UnitD4X6 35: Sources of Export Assistance1st edition: August 2005Published by the Scottish Qualifications Authority, Hanover House, 24 Douglas Street, Glasgow,G2 7NQ, and Ironmills Road, Dalkeith, Midlothian, EH22 1LEThe information in this publication may be reproduced to support SQA qualifications. If it is reproduced, SQA should be clearly acknowledged as the source. If it is to be used for any other purpose, then written permission must be obtained from the Support Materials Development Officer at SQA. It must not be reproduced for trade or commercial purposes. Scottish Qualifications Authority 2005D4X6 35: Sources of Export AssistanceContents1 Introduction2 How to generate evidence3 Assessment exemplarSQA acknowledges the valuable contribution that Scotlands colleges have made to the development of Higher National qualifications.Scottish Qualifications Authority Assessment Exemplars for Higher National UnitsD4X6 35: Sources of Export Assistance1 IntroductionThis pack must be used in conjunction with a copy of the Unit specification which details the standard of performance expected of the candidate. A copy of the Unit specification can be obtained from SQA.This pack supplements the assessment guidelines and support notes of the Unit specification. It aims to provide an example of assessment that is valid, reliable and practicable. The assessment task(s) detailed in this pack correspond to the assessment guidelines outlined in the Unit specification.Whilst the example provided is intended for guidance, it may also be used as an assessment instrument, as long as the centre ensures the integrity and confidentiality of the assessment in the first and subsequent years of use and between centres. It may be used in a variety of ways including, for example: as an assessment instrument, in whole or in part to exemplify the standard of performance expected of candidates achieving the Unit, ie as a benchmark to help you develop your own assessment for the Unit to help you develop valid and practicable assessments for other Units within the subject area of the Group Award to which it contributes to give you new ideas as a staff development toolIt is important that you make sure that the assessment exemplar is used in a context appropriate to the delivery of the Unit and to the Group Award of which it forms a part. Although the content of this exemplar has been prior moderated as a suitable instrument of assessment, you should note that using this assessment exemplar does not automatically guarantee successful external moderation. It is still your responsibility to make sure that all the appropriate internal quality assurance procedures are satisfactorily completed. For example, a valid, effective and approved internal moderation system must be in use at your centre.Recommended readingBefore using this material you might find it useful to look at some of our other publications, in particular: Guide to Assessment and Quality Assurance for Colleges of Further Education Guidance on Assessment Arrangements for Candidates with Disabilities and/or Additional Support Needs Quality Assurance Principles, Elements and CriteriaDetails of these and other SQA publications are available on our website. Most publications can be downloaded free of charge from our website at: .uk on the Publications, Sales and Downloads section. If you require a publication to be sent to you, please telephone our Customer Contact Centre on 0845 279 1000 quoting the product code and, where a charge is applicable, have a purchase order number or credit card details available. Details of all HN assessment exemplars published after April 2004 are listed on our website on the HN subject-specific pages. Your centres SQA or HN Co-ordinator will have access to these HN assessment exemplars on SQAs secure website. Please approach them for copies. However, if you require a paper copy you can obtain one from SQAs Customer Contact Centre, Scottish Qualifications Authority, 24 Douglas Street, Glasgow, G2 7NQ (telephone: 0845 279 1000 or fax: 0141-242 2123).Other related UnitsThis Unit has been validated as part of the HND Global Trade and Business award at level 8 within the Scottish Credit and Qualifications Framework (SCQF). The SCQF provides the national common framework for describing all relevant programmes of learning qualifications in Scotland. The level a qualification is assigned within the framework is an indication of how hard it is to achieve. There are 12 levels, from level 1 for Access 1 through to level 12 for doctorates. For further information on the level and credit rating see the Unit specification. For further information on SCQF go to .uk. Centres are required to develop the assessment instrument in accordance with the validated Unit specification. Related Units are:TitleInternational Marketing: An IntroductionInternational Marketing: The MixExportingCore SkillsThe Unit specification will detail the Core Skills covered within the Unit.Where Core Skills have been embedded in a Unit specification and an assessor wishes to use an alternative method of assessment, she/he must ensure that the assessment generates the Evidence Requirements specified in the Unit specification. It is recommended that the centre seek prior moderation for the alternative method to ensure that the Core Skill is still covered. 2 How to generate evidenceIntroductionThe Scottish Qualifications Authoritys system of assessment measures the evidence of a candidates attainment of knowledge, understanding and skills against defined criteria. The assessment process must allow for evidence of each candidates performance to be generated and collected. This evidence must then be judged against the standards set out in the Unit specification. To achieve the Unit the candidate must successfully meet the standards and there must be evidence to prove this.The Unit specification defines the criteria you need to use to judge whether or not the candidate has met the standards. All Units have the following:OutcomesThese tell you what the candidate actually has to do.Knowledge and/or skillsThis section details the essential knowledge and skills which the candidate must attain in order to achieve each Outcome, combination of Outcomes or for the Unit as a whole.Evidence RequirementsEvidence Requirements can be written for each Outcome, for a combination of Outcomes, or for the Unit as a whole. There is no standard format for writing Evidence Requirements. Provided that they state clearly and unambiguously the type, standard and amount of evidence which candidates have to produce in order to be judged competent, the Evidence Requirements can be written in the format which will be most easily understood by users of the Unit.Note: The national standard of achievement expected, which was previously specified as Performance Criteria, is now stated in the Evidence Requirements.Where it is not possible to cover all the items listed under knowledge and/or skills through holistic assessment, sampling can be used as a method of gaining additional evidence. Sampling may also sometimes be an appropriate method of assessing very knowledge-based Units. This type of assessment must always be carried out in supervised conditions.Where sampling is used, the Evidence Requirements must clearly state: the standard of evidence required for each knowledge and/or skills item so that satisfactory performance can be judged whichever items are sampled on any one occasion the proportion of knowledge and/or skills which can be sampled whether any item(s) must be included in each assessment, ie if it is crucial to the achievement of the Outcome(s) or to an embedded Core Skill the fact that a different sample should be chosen on each assessment occasion to prevent candidates being able to foresee what they will be asked the conditions of assessmentAssessment guidelinesThis section should give guidance on how best to conduct the assessment to generate the evidence required, eg recommending the use of a particular assessment instrument. It should include guidance on how to integrate the assessment of the whole Outcome or, if appropriate, how to link assessment holistically with other Outcomes in the Unit. Like Evidence Requirements, assessment guidelines can be written for each Outcome, a combination of Outcomes, or for the Unit as a whole.It is important to realise that it is up to the assessor to judge when and if the candidate has satisfactorily met the standards. This decision should be based on the quality and correct quantity of evidence collected, set against the standards in the Unit.The assessment instrument in this pack should not create any unnecessary barriers to achievement for open/distance learning delivery and the additional support needs of individual candidates should be taken into account. You may need to adapt it so that you can assess candidates with additional support needs or candidates who are undertaking the Unit on an open/distance learning basis. However, whilst taking into account the needs of the candidate concerned, the methods of assessment you choose must still be valid, reliable and practicable. If you have any questions or problems, or if you are in any doubt as to whether or not the alternative assessment you have chosen is still valid, please telephone the Customer Contact Centre at the Scottish Qualifications Authority on:0845 279 1000.3 Assessment exemplarAssessment tasksThe table below summarises how each assessment exemplar task relates to coverage of the Outcomes detailed in the Unit specification. It also indicates the evidence which should be retained for external moderation.OutcomeSuggested taskSuggested evidence to be retainedOutcomes 1, 2 and 3Practical project based on a business organisationCandidates scripts plus source materialsConditions of assessmentThis is a project based assessment based on an actual Chinese manufacturer of consumer durable goods. The same organisation should be used for all three Outcomes.Although each Outcome is assessed separately, there would be merit in combining all three reports into one overall report covering all three Outcomes.The assessments will be done in the candidates own time, with access to notes, texts, the internet and other published sources. Each Outcome should be submitted to a deadline specified by the tutor.The candidate must quote all sources of information used in the writing of their reports.Re-assessmentIf the complete Outcomes have to be re-assessed, then similar conditions should apply.Assessment task1Outcomecovered1Assessment task instructionsYou are asked to carry out a research project covering the contents of Outcome 1 of the Unit. Your findings should be presented in a report addressed to the Managing Director of your chosen organisation.You must list all the sources of information that you have used in the compilation of your report, and your report should be approximately 1,200 1,500 words in length. The TaskSelect a Chinese consumer durable manufacturer. This manufacturer may produce one or some of the following goods: TVs digital radios DVD recorders personal computers and laptops CD players and music systems washing machines and dryers air conditioning units microwaves fridges and freezers carsUsing information about this organisation answer all the following questions, submitting your answer in a formal report to the Managing Director of the organisation.Question 1Identify the relevant standards authority within three different potential export market countries.Question 2Identify the technical standards required for two of the companys current product range in each country.Question 3Analyse whether these two products currently meet the technical standards required by these three countries.Question 4Identify any modifications required to meet the technical standards in these three countries.Assessment task1Outcomecovered1Suggested solution and making an assessment decisionThe answers will depend on the organisations, countries and products chosen but the candidates report should contain the following:Question 1The correct identification of the body controlling standards in the three chosen countries.Question 2The technical specification for the two products should be correct for the three chosen countries.Question 3The correct comparisons should be made (this may take the form of a table of comparisons to suit the report format).Question 4The modifications listed should be accurate for both products in each country.Assessment task2Outcomecovered2Assessment task instructionsUsing the same organisation selected for Outcome 1, produce a written report addressed to the Managing Director.You should list all sources of information used in the compilation of your report and your report should be approx 1,200-1,500 words in length.Your report must cover the four topics listed below:Question 1Identify any research plans and overseas contracts that would benefit from government assistance.Question 2Identify one product and one contract that would benefit most from government assistance.Question 3Identify the sources of assistance that could be used to exploit potential overseas market opportunities.Question 4Identify how the organisation would monitor the cost effectiveness of the assistance received from trade service organisations.Assessment task2Outcomecovered2Suggested solution and making an assessment decisionThe candidates answers will vary with the organisation chosen but they should contain some of the following:Question 1 Plans market expansion new product development marketing plans long term corporate plans Contracts manufacturing contracts for overseas distributorsQuestion 2Correct analysis of the situation, the ability to evaluate and prioritise.Question 3Opportunities may include: attending trade fairs visits to potential markets assistance with research assistance with translation assistance with promotionQuestion 4The organisation may monitor some or all of the following: sales profits level of expertise/assistance market share gained number of contacts yielded quality of information gainedAssessment task3Outcomecovered3Assessment task instructionsUsing the same organisation that you selected for Outcomes 1 and 2, answer the following questions.You should present your answers in report format addressed to the Managing Director.You must list all sources of information used in the compilation of your report and your report should be between 1,200 1,500 words in length.The TaskYou have been asked by the organisation to devise a training programme for all personnel involved in export activities.In your report you must discuss the following topics:1Identify how and when to use:(a)In house training,(b) External resources.2Identify the topics to be covered by the training.3Identify the methods to be used to deliver the training.4Identify any relevant professional or formal qualifications that may berelevant to staff.5Identify how training would be kept up-dated.Assessment task3Outcomecovered3Suggested solution and making an assessment decisionThe candidates answers will to an extent be governed by their chosen organisation eg its size, experience and resources.Answers would be expected to include the following:1Reasoned arguments for the use of in-house, external resources or a mixture of activities, depending on the type of training and the level of expertise required.2Training topics may include: international product standards the international business environment export documentation tariffs and duties doing business in overseas markets legal requirements and restrictions3Suitable selection of methods may include: regular training sessions in-house seminars external training events guest speakers tailored training for individual or small groups4Professional qualifications Institute of Export CIMFormal qualifications HND Global Trade and Business International Trade and Marketing degrees5A recognition that the environment changes and that any training will need to be reviewed regularly to ensure the contents are current and fit the needs of the organisation and the individuals involved.Assessment checklistsUnit assessment: candidates assessment recordD4X6 35 Sources of Export AssistanceClassGroupCandidate NameCandidate IDOutcome 1Evidence RequirementsRecord of PerformanceSatisfactory/UnsatisfactoryCommentsAssessment task 1 Correct identification of