management ination systems, sixth edition.ppt

managementinformationsystems sixthedition chapter8 theweb enabledenterprise managementinformationsystems sixthedition 2 objectives describehowthewebandhigh speedinternetconnectionsarechangingbusinessoperationsexplainthefunctionalityofvariouswebtechnologiescompareandcontrastoptionsforwebserversexplainbasicbusiness to businessandbusiness to consumerpracticesonthewebexplaintherelationshipbetweenwebtechnologiesandsupplychainmanagement managementinformationsystems sixthedition 3 objectives continued giveexamplesoffeaturesandservicesthatsuccessfulbusinesswebsitesofferlearnaboutonlineannoyancessuchasspamandadware andhowtoprotectagainstonlineidentitytheft managementinformationsystems sixthedition 4 webbusiness growingandchanging dlapiperllpisthesecondlargestlawfirmintheworld3200lawyersin24countriesand63officesaroundtheworlduseseroom aweb basedcollaborationanddocument sharingtoolfromemccorp saves15 000laborhoursannually usesandmailssignificantlyfewerpaperdocuments andreducesredundantwork managementinformationsystems sixthedition 5 webtechnologies areview severalstandardsandtechnologiesenablethewebtodeliverrichinformation including http html xmlfiletransferrssblogswikispodcastingimcookies managementinformationsystems sixthedition 6 http hypertexttransferprotocol http transferanddownloadwebinformationhttps httpsecureforconfidentialdataexchangeuniformresourcelocator url uniqueaddressgiventoeachwebsiteipaddress aspecialnumericaddressdomainname uniquenameforawebsite constructedwithlettersurlalsoreferstothedomainname managementinformationsystems sixthedition 7 htmlandxml hypertextmarkuplanguage html helpsdevelopercreatewebpagesdetermineslookandlocationofcontentextensiblemarkuplanguage xml enablescreationofvariousdatatypesconveysthemeaningorcontentofthedataxhtml combinationofxmlandhtmlusesopeningandclosingtagstocontrolformat managementinformationsystems sixthedition 8 managementinformationsystems sixthedition 9 filetransfer filetransferprotocol ftp usedtotransmitwholefilesusedinalldownloadsfromwebsitesanytypeoffilecanbetransferredcanplacefilesonaserverforshareduseoftenusedtodeliverpurchasedsoftwareproductsonwebsites managementinformationsystems sixthedition 10 rss reallysimplesyndication rss familyofxmlfileformatsthatallowautomaticdownloadsofcontentonasubscriptionbasishelpsuserscheckforupdatescommunicatesshortdescriptionsofcontentallowstransmittalofnewinformationusefulonnewswebsitesalsocalledrichsitesummary managementinformationsystems sixthedition 11 blogs blog contractionof weblog invitessurferstopostopinionsandartfocusesonatopicorsetoftopicstrackback atoolthatnotifiesbloggerswhentheirpostshavebeenmentionedelsewhereonthewebblogsareoftenusedbybusinessesimportanceofblogstocommercialorganizationsistofindoutwhatblogparticipantsthinkandsayabouttheorganization wikis wiki fromhawaiian meaning quick webapplicationthatenablesuserstoaddtoandeditthecontentsofwebpagesallthesoftwarerequiredtoeditthewebpagesisembeddedinthepagesthemselveswikipedia apopularonlineencyclopediawikitechnologyisapopularingredientingroupware softwareusedforcollaboration managementinformationsystems sixthedition 12 managementinformationsystems sixthedition 13 managementinformationsystems sixthedition 14 podcasting podcast publishingsoundandvideoonthewebfordownloadusuallyonasubscriptionbasisusesinclude time shifted broadcastofradiostationprogramsforlaterlisteningaudiotoursinmuseumslecturesindistancelearningcoursesgallowsaspiringmusicianstopostmusictracks managementinformationsystems sixthedition 15 instantmessaging instantmessaging im real timechatformofsynchronizede mailchatroom communicatewithagroupfreeapplicationsforiminclude aim aolinstantmessengeryahoomessengermsnmessengericqtrillianbusinessusescustomerscanchatwithsalesorsupportreps managementinformationsystems sixthedition 16 managementinformationsystems sixthedition 17 cookies cookie smallfilethatstoresinformationaboutawebsitevisitor storedonthevisitor scomputerusuallyrecordsthesurfer sidoftenstoresthesurfer spreferencesprovidesconveniencetoconsumerscanbetemporary singlesession orpermanentpotentialforintrusionintosurferprivacyclickstreamtracking tracksasurfer sclickingactivitiesspyware tracesandreportsonlinebehavior managementinformationsystems sixthedition 18 proprietarytechnologies proprietarytechnology intellectualpropertyofdeveloper notfreeforalltouseexamples localsearchengineshoppingcartapplicationswishlistsvideostreamingtoolstoolstoanalyzeandpredictwebvisitorbehavior especiallyshopperbehavior managementinformationsystems sixthedition 19 web enabledbusiness web enabledbusinessareclassifiedaccordingtotheinteractingparties business to business b2b business to consumer b2c government to businessgovernment to consumer managementinformationsystems sixthedition 20 b2btrading business to business b2b tradingbetweenbusinessesonlyb2bformsincludeadvertisingthrough searchadvertising advertisementsplacedonasearchsiteresultpagebanners imagesplacedonwebsitesthatlinktoacompanysitesellingaproductorserviceimpression occurswhenapagewithabannerisdownloadedreachpercentage thepercentageofwebuserswhovisitedasiteinthepastmonth managementinformationsystems sixthedition 21 b2btrading continued exchangesandauctionsactasonlinemarketplacesintranet networkusedonlybyemployeesofanorganizationextranet networksharedbyemployeesofdifferentorganizations usuallybusinesspartnersexchange extranetfororganizationsthatdealinproductsandservicesofaparticulartypeexchangeoperatorprofitsfromtransactionfeesauction sellsagreatvarietyofitems managementinformationsystems sixthedition 22 managementinformationsystems sixthedition 23 b2btrading continued onlinebusinessalliances collaborationbetweenbusinessesinestablishingawebsitesiteoperatorworksforthealliedcompaniessuppliersareinvitedtosellthroughthesiteandcompeteamongthemselves drivingpricesdown managementinformationsystems sixthedition 24 managementinformationsystems sixthedition 25 b2ctrading business to consumer b2c tradingwiththegeneralpublice tailing onlineretailingtoconsumersfulfillmentactivities picking packing shippingconsumerprofiling knowcustomersbetterbygatheringinformationabouttheironlineactivitiessomeconsiderthisaviolationofprivacyconversionrate theproportionofsitevisitorswhomakeapurchase managementinformationsystems sixthedition 26 managementinformationsystems sixthedition 27 managementinformationsystems sixthedition 28 b2ctrading continued auctionsitesserveasahubforconsumerstobuyandsellreverseauction customersnametheirownpricefordesiredgoodsandservicescontentproviders offerinformation artisticwork classifiedads andvideoelectronicbillpresentmentandpayment ebbp providesonlinebillsandpaymentoptionsforcustomersphishing typeoffraudinvolvingafakewebsite managementinformationsystems sixthedition 29 managementinformationsystems sixthedition 30 b2ctrading continued extra organizationalworkforce companiespurchaselaborfromalargerpoolmobilecommerce orm commerce businessconductedonmobiledevicesmanyexpertsbelievethatinformationdeliveryisthemainmobileapplication notcommerceexceptionsarejapanandsouthkoreajapan sdocomo si modeserviceallowsusersofsmartcellphonestopurchasecannedsodafromvendingmachines fastfood managementinformationsystems sixthedition 31 b2ctrading continued m commercealsoraisesprivacyconcernsgpsprovideslocationtrackingnewtop leveldomainnameswith mobiavailableformobileapplicationssitesshouldusespecialtechnologiestooptimizecontentforeasyviewingonmobiledevicesvirtualworld acombinationofimages video sound andavatarsthatresembletherealworldaccessibleforinteractionbysubscribersavatar 3dgraphicalcharacterthatrepresentsauserinavirtualworld managementinformationsystems sixthedition 32 managementinformationsystems sixthedition 33 supplychainsontheweb supplychainmanagement scm systemsmaybeconnectedtothewebtoallowsupplierstoparticipatedirectlyuseofxmlallowscompaniestosetstandardsfordataexchangeelectronicdatainterchange edi asystemusedpriortothewebtoexchangedocumentselectronicallysetstandardsfordataformatsedinetworksareownedandmanagedbyvalue addednetwork van companies managementinformationsystems sixthedition 34 managementinformationsystems sixthedition 35 optionsinestablishingawebsite website webpagesthatmakeupinformationandlinksinternetserver acomputerconnectedtotheinternetbackbonebusinesseshavetwochoicesforawebsite installingandmaintainingtheirownwebserverscontractingwithawebhostingservice managementinformationsystems sixthedition 36 owningandmaintainingaserver owningandmaintainingwebserversiscostlyprovidesthegreatestdegreeofcontrol butrequiresexpertisetosetupandmaintainmustobtainahigh speedlinktothewebloadbalancing transferdatarequestsfromabusyservertoalessbusyservermirrorservers serverswithduplicatedcontentpure play companywhoseentirebusinessisonlinebrick and mortar companythatownsphysicalstoresandawebsite managementinformationsystems sixthedition 37 usingahostingservice webhosting webservermanagingserviceseveraltypesofwebhosting sharedhosting storestheclient swebsiteonthesamephysicalserverasotherclientsvirtualprivatehosting simulatesasingleserver allowingaclienttohaveitsowndomainnamededicatedhosting clienthasexclusiveuseofanentirephysicalwebserverco location serverownedandmanagedbyaclientisco locatedwithotherclients serversinasecurephysicallocation managementinformationsystems sixthedition 38 considerationsinselectingawebhost comparehostvendorsusingapointsystemdynamicwebpages enablecommunicationbetweenbrowseranddatabasefactorstoconsiderwhenselectingwebhost allowsuseofdatabasemanagementsystemstoragespacecapacitytechnicalandwebsitedesignsupportscalabilitysecurity physicalandvirtual managementinformationsystems sixthedition 39 considerationsinselectingawebhost continued factorstoconsiderwhenselectingwebhost continued availability minimizedowntimecosts including setupfeestraffic basedfeesmonthlyfees managementinformationsystems sixthedition 40 managementinformationsystems sixthedition 41 morethanmeetstheeye severalelementsareessentialtoconductingbusinessontheweb inquiryinterface connectstodatabasetoallowusertosearchacatalogofproductsorservicesorderprocessingapplication including credit cardverificationapplicationorder fulfillmentsystem picks packs andships managementinformationsystems sixthedition 42 managementinformationsystems sixthedition 43 rulesforsuccessfulweb basedbusiness businesssuccessdependsonavailabilityanduseofsoftwareelementsneededtosupportb2ccommerce targetingcustomerscapturingthecustomer scompleteexperiencepersonalizingtheserviceshorteningthebusinesscycleletcustomershelpthemselvesbeproactiveandde commoditize managementinformationsystems sixthedition 44 targettherightcustomers targetcustomersneedingyourproductsandservicesmostimportanteffortofmarketinginvolvesidentifyingthesitesthatyouraudiencefrequentlyvisitsconsiderblogsandpodcastingsitesforadvertisementplacement managementinformationsystems sixthedition 45 capturethecustomer stotalexperience usecookiestorecordshopper smovementswithinthesiteusecrmsoftwaretocreateconsumerprofilesshopperexperiencebecomesanassetofbusiness allowing fine tuningoftheproductportfoliotailoringofwebpagestoindividualcustomersindividuale mailstoshopperofferingproductsofinterest managementinformationsystems sixthedition 46 personalizetheservice crmsoftwareandwebpagecustomizationsoftwarecanbecombinedto personalizewebpagesshowntoacustomerallowthecustomertoselectthetypeofe mailcontentdesiredrespectvisitorprivacybyofferingopt inratherthanopt outallowthecustomertotailorproductstobepurchased managementinformationsystems sixthedition 47 shortenthebusinesscycle businessonthewebsavestimeforcustomersfulfillmentisamajorchallengeforbusinessesactivitiesaftercustomerplacesorderfastshippingisdesiredbecause itproduceshighercustomersatisfactionbusinesscollectspaymentsfastercanoutsourcetheentirefulfillmenttasktofulfillmentorganizationssuchas ups se logisticsfedex ssupplychainservices managementinformationsystems sixthedition 48 letcustomershelpthemselves customersneedinformationfromorganization statusoforderstatusofshippediteminstallationinstructionstroubleshootinge mailmessagessenttocustomerswithinformationaboutordersandhowtotrackthemfaqsonlineallowcustomerstofindanswerstocommonquestions managementinformationsystems sixthedition 49 beproactiveandde commoditize prompte mailrepliesexpectedproactivealertsexpectedforchangesinordersorservices orproductrecallsautomaticreorderingfeaturesaredesirablemusttakeinitiativestode commoditizeproductscommodity aproductsoldatroughlythesamepricebymanyve