管理研究方法论课件(齐佳音)-2008-11-25.ppt

管理研究方法论,齐佳音博士E-mail:ssfqjyMobileel:62282890,第1讲绪论第一节课程概貌,什么是研究？Researchisorganizedandsystematicinquiryorinvestigationwhichprovidesinformationforsolvingaproblemorfindinganswerstoacomplexissue.什么是管理研究？旨在发现、辨识和解决管理领域中发生的各种问题。,什么是方法论（methodology)?处理问题的一般途径及路线什么是研究方法论？用科学思维来探索提高研究工作效率的方法，或研究工作过程的科学化。研究逻辑和研究规范（即研究思维）是核心内容。什么是管理研究方法论？阐述管理学科研究工作的基本原则、途径和过程，在总结前人经验的基础上，提出有效的研究工作的规范，包括问题阐述、文献综述、假设提出、数据收集、统计分析、信度和效度判断以及研究报告或论文撰写等各个环节的规范。研究过程规范化、结构化和清晰化，提高研究效率是管理研究方法论的目标。,TopicsCovered,thenatureandpurposeofresearch;anoverviewoftheresearchprocess;thetheoreticalissues;thepracticalissues.,TheoreticalIssues,Wewilldealwithvariousapproachestoresearch,suchas:theorybuilding;problemdefinition;researchstrategiesanddesigns;measurementissues;sampling,anddataanalysis.,PracticalIssues,Onthepracticalaspect,wewillexamine:howtogeneratearesearchtopic;conductaliteraturesurvey;designaproject;andwritearesearchproposal.Theemphasisisgiventoclassroomparticipationanddiscussionsaswellastheexaminationofpublishedresearchandstudentproposals.,学习目的,掌握管理研究的基本规范，少走弯路，提高工作效率掌握管理研究规范上的共同思维，有利于参与国际学术交流，在评价中取得共识，便于沟通掌握研究生学位论文设计的基本规范，便于辨析研究工作的要点和重点，在关键之处花费精力，提高事半功倍的效果，也利于专家作出准确的评价。感受到规范和自己思维定势间的差异，减少随意性,学习中的几个难点,习惯的思维定势难以改变。方法论本身并没有什么深奥难懂的内容，由于设计思维定势的改变，真正要接受它和运用它却很不容易。东西方哲学差异。西方是一种系统的哲学，是一种推论的结构，有前提，有论证，有结论的踪迹可寻。东方的哲学讲究顿悟，不是一种推论的结构，即便有，也不严格。这种差异在社会学科领域表现尤为突出。受限于国内的管理研究环境氛围。,授课形式,讲授结合讨论属于西方管理研究方法论体系内容参照中文及英文资料，英文不翻译穿插数次小组讨论（主要集中于后期）印发数篇文献资料，供大家阅读、评价提供硕士论文与博士论文的规范样本如果时机合适，引荐国际、国内知名教授现场作报告,教材,李怀祖.管理研究方法论（第2版）.西安交通大学出版社，西安，2004年本书为教育部研究生工作办公室推荐的研究生教学用书，系李怀祖教授的心力之作，为国内最具实力的管理研究方法论方面的力作，为国内高校普遍采用，其热销为教材类书籍之罕见（美）塞卡瑞安著.祝道松，林家五译.企业研究方法.第4版.清华大学出版社，北京，2005年1月侯杰泰，温忠麟，成子娟.结构方程模型及其应用.教育科学出版社，北京，2005年,References,Hussey,JillandRogerHussey.BusinessResearch:APracticalGuideforUndergraduateandGraduateStudents.Cooper,DonaldR.andC.WilliamEmory.BusinessResearchMethods.RichardD.Irvin,INC.,1995MacmillanPressLtd.,1998.UmaSekaran.ResearchMethodsForBusiness:ASkill-BuildingApproach(FourthEdition).JohnWileythatis,themostrecentfirst.Whicheversystemyouchoosetouse,youmuststicktoit.Thebasicruleisthatreferencesmustbecorrect,consistentandcomplete,RecordingReferences(article),RecordingReferences(book),HarvardSystem,Davidson,AlanB.(1994)ThePursuitofBusiness,London:Chapman2.haveasignificantimpactonyourresearchproject;3.demonstrateyourunderstanding;4.showyourcompetentexplorationofthebackground;5.synthesisoftherelevantliteratureandcriticalanalysis.,CheckListinReadingLiterature,Byaskingyourselfthefollowingquestions,youwilldevelopananalyticalapproachtoyourliteraturereview.,Whatwasthepurposeofthestudyandhowdoesitdifferfromotherstudiesandmyownresearch?Howwastheresearchconductedandhowdoesitdifferfromotherstudiesandmyownresearch?Whatwerethefindingsandhowdotheydifferfromotherstudiesandmyownresearch?Whatwerethelimitationsandweaknessesofthestudy?,ProcedureforLiteratureReview,Selectasmallnumberofhigh-qualityjournalsforthemostrecentyearandselectarticlesonyourtopic.Identifythemostimportantarticlescitedbytheauthor.Putthemostimportantarticlesinatimechartusingtheauthorsname,anddistinguishingbetweenthemostsignificantwhichareatcoreoftheliteratureandthosewhicharesignificantbutnotasimportant.,ProcedureforLiteratureReview,Determinethemotivationforeacharticle,itsliteralantecedentsandthemethodologicalrationalewhichbindsthemtogether.Gobackintimeandrepeattheprocessatfive-yearintervals,ProcedureforLiteratureReview,Whenyouhavecompletedthisprocess,youwillhaveconstructedanetworkdiagramwhichwilldifferentiatebetweenprimaryandsecondaryarticles,andshowthelinksbetweenthem.Thiswillprovideastructureforliteraturereview.,WritingtheLiteratureReview,Selecttherelevantmaterialsonly.Groupthematerialsintocategoriesandcommentonthemostimportantfeatures.Comparetheresultsofdifferentstudies,pickingoutthosewhichhavethemostbearingonyourresearch.Setthecontextforyourownstudy.Becritical.Youarenotrecordingordescribingotherpeopleswork,youareprovidingacritiquebypointingoutthestrengthsandweaknessesofotherresearchandevaluatingotherstudies,theories,etc.,withreferencetoyourownstudy,Appendixsection1.Someusefulonlinedatabases,AcademicPressAcademicResearchLibrary(ARL)AcademicSearchPremier(ASP)BusinessSourcePremier(BSP)(内容非常全面，总能找到)Elsevier(ScienceDirectOnsite,SDOS)(速度比较快)EmeraldJohnWileyKluwerOnline(搜索文献的针对性很好)IEEE上述数据库，清华图书馆、北大图书馆、国家图书馆均有，北邮只有IEEE和KluwerOnline,Section2.SomemainEnglishjournals,ManagementScience（管理科学）MarketingScience（营销科学）HarvardBusinessReview（哈佛管理评论）MarketingManagement（营销管理）JournalofMarketing（营销杂志）JournalofMarketingManagement（营销管理杂志）JournalofComputerInformationSystems（计算机信息系统）DecisionSupportSystem（决策支持系统）ExpertSystem（专家系统）TelecommunicationsPolicy（通信政策）上述刊物在国家图书馆西文第2阅览室、第1阅览室均有现刊和过刊。,Section3.SomeotherEnglishjournals,IndustrialMarketingManagementEuropeanManagementJournalJournalofBusinessResearchJournalofServiceResearchJournaloftheAcademyofMarketingScienceJournalofBusinessPoorcoordinationbetweengroundcontrolandcockpitcrewwouldbedetrimentalbecausesuchcoordinationistheveryessenceofsafety;Encouragementofdecentralizationwouldonlyreinforcepoorercommunicationandcoordinationefforts;Inadequatetrainingofcockpitcrewwouldfailtobuiltsurvivalskill,第二节HypothesesDevelopment(),Accordingtothetheoreticalframework,toformulateseriesoftestablestatementsiscalledhypothesesdevelopment.Ahypothesiscanbedefinedasalogicallyconjecturedrelationshipbetweentwoormorevariablesexpressedintheformofatestablestatement.,Statementofhypotheses:format,If-thenstatementDirectionalandnon-directionalhypothesesNullandalternatehypotheses,学生习作：影响我国医疗总费用增长的因素分析,SCIENTICRESEARCHDESIGN,DATACOLLECTION,ANALYSISandif,No,DonotundertakeAnexperimentaldesignstudy,InternalvalidityisMoreImportantthanexternalvalidity,GeneralizationisMoreImportantthaninternalvalidity,BothInternalvalidityandExternalvalidityareImportant,Engageinalabexperiment,Engageinafieldexperiment,Firstdoal