Google Analytics IQ测试70题.docx

以下解答仅是个人意见, 不是官方正确答案, 仅供个人参考, 不宜传播。1. What type of information can the funnel visualization report provide?A. Where visitors go to after abandoning the siteB. Where visitors drop out of the conversion processC. Individual visitors conversion pathsD. URLS for all the site exit pages 解答：A是错误的，用户从网站跳出后不能知道他去了哪里，因为没有cookies来跟踪；C也是错误的，没有针对特殊客户的转换路径，D不对是因为没有提供所有的exit pages，而是一部分。2. A visitor arrived at your website via referrer A on one occasion, and the via referrer B on another. During the second visit, the visitor completed a purchase transaction. To what source will the purchase transaction be attributed?A. (not set)B. Referrer AC. Referrer BD. Direct解答：默认情况下，GA会算在最近的一次交易当中；除非进行了专门的设置。3. Which of these reporting intervals are available in google analytics?(select all that apply)A. SecondsB. MinutesC. HoursD. Days解答：应该是C和D，访问者访问次数有具体到小时的维度。4. What does _trackpageview() do?A. Expedites(speed up) page load time B. Registers an internal site searchC. Registers a pageviewD. Enables e-commerce tracking5. Which of the following reports display e-commerce revenue data?i. The adowrds campaigns reportii. The all traffic sources reportiii. The e-commerce section reportsA. I onlyB. I and ii onlyC. I, ii, and iiiD. None of the above解答：三个报告都有，只是Adwords和Analytics的数字可能会有偏差。6. A visitor accesses your site at noon, goes to lunch without closing his browser, then returns one hour later to continue his visit on your site. By default, how will this be recorded in google analytics?A. 1 visit, 2 unique visitorsB. 2 visits, 1 unique visitorC. 1 visit, 1 unique visitorD. 2 visits, 2 unique visitors7. Which reports tell you how many automatic crawlers(search engine robots) visited your website?A. Google analytics deos not track the vast majority of crawlers since they are classed as personally identifiable informationB. Google analytics deos not track the vast majority of crawlers since most do not have IP addressesC. The network properties reportsD. Google analytics does not track the vast majority of crawlers since most do not execute javascript跟郭小海答案一致.8. Which of the following are possible uses of filters? (select all that apply)A. Limit administrative capabilities for selected user(s)B. Include only traffic coming from a particular campaignC. Replace complicated page URLS with readable text stringsD. Report on only a subdomain or directoryE. Exclude visits from a particular IP address解答: BCDE9. Why is it important that you maintain one unfiltered profile when using filters with your analytics account?A. There is no reason to maintain an unfiltered profileB. You can only use predefined filters with unfiltered profilesC. You will need to configure your goals in the unfiltered profileD. Since raw data cannot be reprocessed, maintaining an unfiltered profile ensures that the original data can always be accessedE. Without one unfiltered profile, you will not be able to use a filter for multiple profiles.解答: D, 过滤器跟高级细分不同, 高级细分可以重新处理数据,而过滤器不可以,不能再次处理.10. How would you set up google analytics to attribute conversions to the original referring campaign?A. Conversions are attributed to the original referring campaign by defaultB. Add “utm_nooverride=1” to the end of your campaign URLSC. Add “utm_nooverride=off” to the end of your campaign URLSD. Conversions are attributed to the most recent campaign and there is no way to modify this behavior 解答: 选择B，官方介绍的答案。11. Select the Goal URL pattern and match type that will count all of the following pages as conversions:/shoes/buy.asp/shoes/buy.asp?prodid=9/shoes/buy.asp?prodid=100A. pattern is “/shoes/buy.asp?” and match type is “Head Match”B. pattern is “/shoes/buy.asp?prodid=.*” and match type is “Exact Match”C. pattern is “/shoes/buy.asp” and match type is “Head Match”D. pattern is “/shoes/buy.asp” and match type is “Exact Match”解答: 使用/工具，输入公式和实例，颜色标黄的代表正确，所以选择C。12. Your website has three sections and you would like to have an aggregated view of data for the entire website, as well as a view for each section. What is the recommended way to set this up?A. One account that includes a profile for the entire website and duplicated filtered profiles, each with a customized include filter to track each sectionB. One account per website section and one for the entire siteC. One account that includes a profile for the entire website and a second profile with an include filter for the sectionsD. This is not possible解答: 在过滤器预定义中，分为过滤domain，过滤ip地址，包括某个子文件夹；是用过滤子文件夹的就可以。13. Can Google Analytics import cost data from other ad networks?A. Google Analytics can import cost data only from Google Adwords and Microsoft adCenterB. Yes, Google Analytics imports cost data from any CPC campaign provided that the CPC accounts are linked to AnalyticsC. Yes, Google Analytics imports cost data automatically from any CPC campaignD. Google Analytics in only able to import cost data from Adwords解答: D, 只能从Adwords导入。* 14. which of the following could explain why Google CPC visits are not showing up in Google Analytics?(select all that apply)A. Autotagging has not been enabledB. A redirect on the landing page stripped out the gclidC. The wrong match type has been selected in the profile settingsD. Ecommerce has not been enabled and no goals have values解答:选择ABD, 不选择C，在profile settings, 没有match type可以选择。15. Which of the following could be measured by defining a goal in Google Analytics? (select all that apply)A. The percentage of visits that result in a site registrationB. The percentage of visits that are uniqueC. The percentage of visits which contain only one page viewD. The percentage of visits during which visitors spent at least 2 minutes on the site解答: A是URL Destination的应用，C是Pages/visit的应用，D是Time on Site的应用。以上三项是GA Goals的应用，不选B。16. Which of these best defines a URL Destination goal in Google Analytics?A. The most popular page on your siteB. A KPIC. A website page viewed by the visitor once they have completed a desired actionD. A page that has given you revenue解答:*17. Which of the following are possible uses of profiles within a single Google Analytics account? (select all that apply)A. To look more closely at traffic to a specific subdomainB. To track several webdomains that you have permission to track(e.g. and )C. To look more closely at traffic to a specific part of the site(a page or selection of pages)D. To limit a users access to a segment of data解答:应该是A、B、C、D，D不知道是否应该选择。18. Where do you find the URL Builder?A. In the help centerB. In “Settings”Edit”Main Website Profile Information”C. You must ask a google analytics authorized consultant for access to the URL BuilderD. In Conversion University解答: 帮助中心/support/googleanalytics/bin/answer.py?answer=55578有，而B选项只有网站地址、是否E-commerce、站内搜索等选项，C不是必须的。19. You want to exclude your companys internal traffic from your reports. Which RegEx would exclude the ip range to 0?(Hint; Use the RegEx generator in the google analytics help center)A. -9|10B. -10C. 193.88.222.(1-9|10)$D. 193.88.222.(1-10)解答: 通过以下网址/support/googleanalytics/bin/answer.py?answer=55572，输入IP就可以自动生成。20. What is the default amount of time a user needs to be inactive in order for their next action to be counted as a new session?A. 30 minutesB. 45 minutesC. 60 minutesD. One day解答:30分钟是默认的，CNNIC也有此定义，是按照一般一个用户访问一个网站可能呆的时间而界定的。21. Which is the recommended way to prevent URL query parameters (session_id, for instance) from appearing in Content reports?A. Create an exclude filter in the profileB. Create an include filter in the profileC. Exclude them in the main profile settingsD. This is not possible解答: 选择A, 在自定义过滤器中,有exclude Request URL的选项。22. Why might a website have traffic appearing as coming from ”/referral”?A. On some pages of , the google analytics tracking code is called more than onceB. These are returning visitors to C. Autotagging has not been enabledD. M has several subdomains and the google analytics tracking code has not been customized accordingly解答: 选择D，有些子域名没有在追踪代码中设置主域名，那么就会被认为是推广流量。23. Why would anyone install e-commerce tracking code?(select two)A. To log transactions for accounting purposesB. To monetize goals such as newsletter signupsC. To see which keywords led to the sale of which productsD. To track revenue generated by the websiteE. To enable an online payment system解答: 选择A和D，交易记录和跟踪网站带来的收入，C不选，产品销售由哪一个关键词带来，GA应该不能记录。24. Google analytics uses the following types of cookies:A. Persistent cookies onlyB. Third-party onlyC. First-party and third-partyD. First-party only解答: 选择D， 第一方是独立域，第三方是跨域的。25. Someone visits your website and subscribes to your newsletter which you are tracking as a goal. A colleague the immediately also subscribes using the same computer(without closing the browser). How many conversions will be recorded?A. 0B. 1C. 2解答: 选择B，同事没有使用新的浏览器，并且是在同一个visits内，所以goal只能算1个。26. Where would enable site search tracking?A. It is enabled automaticallyB. In the analytics account settingsC. In the profile settingsD. In adwords, my account, account preferences解答: 选择C， 是否使用adwords费用来源，电子商务，站内搜索都是在profile settings；是否分享数据给Google则是在account settings设置。27. You define a goal using Regular Expression Match and the following RegEx: /products/showWhich pages will count as conversions?(I) /products/show/?prodid=1001(II) /sales/products/show.asp(III) / show.php?id=1001(IV) /products/show.asp?id=1002A. I and IIIB. I and IvC. I , II and IvD. None of the above解答: 选择C，使用正则表达式工具/，只要能匹配则可以，而III没有products所以不匹配。28. Which of the following Google analytics methods can be used to create virtual pageviews?A. _setAllowLinker()B. _trackPageview()C. _setAccount()D. _link()解答: 选择B，例如在下载按钮上添加onclick=javascript: pageTracker._trackPageview (/Download/Download-on-product-page);28.以下哪种方法能够用来创建虚拟PV？E. _setAllowLinker()F. _trackPageview()G. _setAccount()H. _link()解答: 选择B，例如在下载按钮上添加onclick=javascript: pageTracker._trackPageview (/Download/Download-on-product-page);29. Which search engines can Google Analytics track by default?A. Most widely-used search engines worldwideB. Only C. Only the local google search engine for the country you are inD. Only the search engines that you added to the google analytics tracking code解答: 选择A，大部分的搜索引擎GA都可以跟踪到来源，但是某些国内新的搜索引擎则可能需要手动添加到跟踪代码上。30. What is Bounce Rate?A. The percentage of sessions for which the visitor can be tracked as uniqueB. The percentage of visits to your site where the visitor viewed only one page and then exited without any interaction on your siteC. The number of times unique visitors returned to your websiteD. The percentage of site exits解答: 选择B，只访问一个页面，其他分析工具也有另外的定义方法，例如停留时间低于多少秒也算跳出。31、Why can AdWords Clicks differ from Analytics Visits ?A) Clicks and Visits are different metricsB) Some visitors may have JavaScript disabledC) Some visitors may be blocking cookiesD）All of the above解答: 选择A, 在一个visits中可以有很多次click, 所以经常可以是不一样的。32、Which of these best describes the differences between a first-and a third-party cookie ?A) A first-party cookie is set by a different web site than the one you are visiting.，a third-party cookie is set by the same web site as the one you are visitingB) A first-party cookie is set by the same web site you are visiting. A third-party cookie is set by a different web site than the one you are visitingC) A first-party cookie is a temporary cookie and a third-party cookie is a persistent oneD) A first-party cookie may only contain one attribute. A third-party cookie may contain several attributes解答: 选择B， 第一方cookie是你所访问的网站设置的cookie, 第三方是除了你正在访问的网站之外的网站设置的，当然常常是通过GA等网站分析工具来设置的。33、Which is NOT a standard Google Analytics campaign variable？A) utm_contentB) utm_termC) utm_adgroupD) utm source解答: 选择C， UTM代表的是urchin tracking method, 一般GA活动参数包括Source ,Medium, Term ,Content ,Campaign. 34、What does a high bounce rate on a landing page associated with a particular keyword suggest ?A) The keyword will have a relatively high ROIB) The content on the landing page does not properly match the expectations of visitors who searched on that keywordC) The landing page is highly relevant to the keywordD) You should stop buying the keyword解答: 选择B，广告所带来的流量如果到了不匹配的登陆页面，那么跳出率就会比较高。35、Why might you see a search engine name appear in the results for your Referring Sites report (e.g. “Google com”) ?A) Someone was referred to your site via a search result page, but the keyword was not capturedB) Someone was referred to your site via a link on a personalized search engine page such as iGoogle解答: 选择B，通过搜索引擎来的，关键字都是可以跟踪到的；如果关键字跟踪不了的话，Google一般会把流量算在直接流量。例如google group, iGoogle等流量来的会算为推介网站。36、What technologies does Google Analytics use to track visitors?A) JavaScript and third-party cookiesB) Java Script and first-party cookiesC) HTML onlyD) Java and four temporary cookies解答: 选择B37、Where on the appropriate page(s) should e-commerce tracking code be placed?A) The e-commerce tracking code should replace the standard Google Analytics Tracking CodeB) The e-commerce tracking code should be placed before the standard Google Analytics Tracking CodeC) The e-commerce tracking code should be placed after the standard Google Analytics Tracking Code解答: 选择C, 在最新的异步代码追踪中，e-commerce得放在standard GATC的前方的；而在传统代码追踪中，是放在GATC后的。38、The URL for the homepage of your websites is /indexYou would like this to appear as “home” in the Top Content report HOW can this be achieved?A) Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”B) Use a Search and Replace custom filter on the Request URI field where Search String is“ /index” and Replace String is “ /home解答: 选择A，不使用绝对地址，因为有Apply filter to website profiles选项可以选择网站。39、Which feature could you use to visualize the relationship between two different metrics over time ?A) Multi-line graphsB) Pie chart viewC) Date range comparisonD) Compare to site average解答: 选择A，Multi-line graphs是Google Analytics 2007年的叫法，现在叫做compare two metrics ; C 对比的是同一metrics在不同时间的对比，D compare to site average也是同一指标的对比。40、What kind of personally identifiable data is available by default in Google Analytics reports ?A) Visitor age groups and gendersB) No personally identifiable data is availableC) Visitor IP addressesD) User logins解答: 选择B，GA是没有办法辨认个人隐私信息的。41、What is the purpose of the URL builder?A) To generate the URL tracking parameters that need to be appended to an organic search resultB) To generate a URL with tracking parametersC) To optimize landing pagesD) Using the URL Builder is required to track AdWords visits解答: 选择B，为了追踪活动方便，不容易出错。42、Temporary cookies differ from persistent cookies because:A ) Temporary cookies are removed when you close your browserB) Temporary cookies can be deleted while persistent cookies cannotC) Temporary cookies cannot last for more than 30 minutesD) Temporary cookies are set by a third party解答: 选择A, By default Temporary cookie is active which is store in browser memory, live until browseris closed.43、You are implementing e-commerce tracking on your clients site .Their site does not use an “affiliation” field. Which of the following is an example of a correct implementation?A) _gaq push(_addTrans,1234,11.99,1.295San Jose,CaliforniaUSA);_gaq push(_additem1234DD44T.ShirtGreen Medium11 99,l);_gaq push(_trackTrans)B) _gaq push(_addTrans,1234/affiliation or store name11.99 1.295San JoseCaliforniaUSA);_gaq.push(_additem1234DD44,T.Shirt,Green Medium11 991);_gaq push(_trackTrans);C) _gaq push(_addTrans,1234,11.991.295,San JoseCaliforniaUSA);_gaq push(_additem,1234DD44T.ShirtGreen MediumL11 99l);_gaq push(_trackTrans);解答: 查看网页/intl/zh-CN/apis/analytics/docs/tracking/gaTrackingEcommerce.html, 虽然不是所有的参数都是必需的，对于未指定的参数，您还是应该提供空的占位符，以避免错误发生。所以选择C，提供空的占位符；而B项只是提注释，而没有提供占位符。44、You have two websites with different domains (e.g. M and Y) which you want to track under a single Google Analytics account. Why would you link the sites using the _link() method ?A) To clear all the cookie informationB) To allow Flash content from M to display on YC) To add Mysite com to the list of referralsD) To preserve visitor and session information across the two domains解答: 选择D，这样互相保留信息。45、You notice that the goal conversion rate in your Site Search Terms report is different from the Goals menu report. What is the likely reason for this discrepancy?A) The Site Search Terms report is only able to show goal conversion rates for one of your goalsB) Not all visits include a site search only those which did are included in the conversion rate calculation In the Site Search Terms reportC) Of those who perform a search during their visit, fewer are likely to convertD) This is a bug; the figures should match解答: 选择B。只有做了site s