电子商务在石化及相关产业中的应用英文版).ppt

石化業整體資訊規劃戰略-電子商務在石化及相關產業之應用,首席電子商務公司總經理李浩正博士,贏向WTO，石化產業全球e化戰略研討會,Agenda,B2B&E-MarketplaceReferencecasesValuePropositionofCAPCOExchangeWhyCom2B,贏向WTO，石化產業全球e化戰略研討會,B2BBacktoBasics,DemandSideCorporateuseECine-engineeringandre-organizationtoeliminateinefficiency.Outsourcing,ASP&MarketplaceemergingSupplySideOnlyleadingB2Bcompaniesandsoundbusinessmodelswillsurvive.,贏向WTO，石化產業全球e化戰略研討會,本资料来源,贏向WTO，石化產業全球e化戰略研討會,Themarketishuge,B2BisbigThesesolutionswillimpact$47trillioninglobaleconomicactivity,25%ofwhichor$12trillion,willflowthroughthird-partyeMarketplace.(CSFBResearch,2000)E-businessspendingstaysstrongFor87percentofCIOs,Investmentsine-businesstechnologywillremainsteadyorincrease(AMRResearch,2001.1),贏向WTO，石化產業全球e化戰略研討會,E-BusinessisBusiness,E-businesshasmovedfromacuttingedgeconcepttobusinessmainstream!,Source:DeloitteConsulting,贏向WTO，石化產業全球e化戰略研討會,B2BSteps,WeareintheearlystagesofaB2Bthatweseeunfoldinginaseries3stepsTheERPbolt-onStand-alonepublicandprivatemarketplaceInter-connectedandmarketplacesandsupplychainsB2Bisamulti-yearinvestmentcyclethatwillproducestepfunctionsofgrowthandvaluecreationoverseveralyears,贏向WTO，石化產業全球e化戰略研討會,B2BeMarketplacesEmergingasCriticalElementofB2BeCommerce,贏向WTO，石化產業全球e化戰略研討會,AdvantagesofLinkedeMarketplaces,DevelopcomplementaryvalueofferingandcapabilitieswhileavoidingtheneedtobuildoverlappingandredundantfunctionsQuicklybuilde-MarketplacemembershipallowingaccessingtoeachotherHelpe-MarketsavoidbecomingastatisticwhenatimeofhighburnrateOnestopshopping,贏向WTO，石化產業全球e化戰略研討會,ECinChemicalIndustry,Mostchemicalfirmsremainbullishintheirtechnologydeployments.AbouthalfareplanningtoincreasetheirITspendingthisyear,andmorethanhalfplantoimplementinventorymanagement,supplychainplanningandorderfulfillmentapplicationsthisyear.(AMR2001)E-procurementtechnologywillmakeupthelionsshareofB2Btechnologyinvestmentsinthecomingyear.(AMR2001),贏向WTO，石化產業全球e化戰略研討會,CaseStudyIEastmanChemical,贏向WTO，石化產業全球e化戰略研討會,EastmanChemicalsBackground,Foundedin1920tosupplybasicphotographicchemicalsforEastmanKodakCompany,EastmanChemicalCompanybecameanindependentpubliclytradedcompanyinJanuary1994.Eastmanhasthousandsofcustomersaroundtheworld,and2000salestotaledUS$5.3billion.Aglobalproduceroffiber,plasticandchemicalwithover16,000employeesworldwideandannualpurchasestotalingmorethan3billionThefirstchemicalcompanytooffercustomersafaster,moreefficientwaytodobusinessthroughe-commerce.,贏向WTO，石化產業全球e化戰略研討會,Challenge,Implementingaweb-basedelectronicprocurementapplicationwhilemaintaininginteroperabilitywithexistingSAPERPSystemFacilitatingoutboundorderingamongapprovedsuppliersEnablingacost-effectivemethodtomanagesuppliercatalogcontent,贏向WTO，石化產業全球e化戰略研討會,Benefits,ReductionoftransactioncostsandordertofulfillmentcycletimesSimplificationandexpansionofprocurementcardtransactions,reductionofmanualworkloadandeliminationofexcessinventoryandroguepurchasingEnhancementofeCommercestrategyforfutureglobalgrowth,贏向WTO，石化產業全球e化戰略研討會,EastmanChemicalCoexpects20percentoftotalsalesin2000willbecapturedonline,andthecompanyisaimingfor30percentto40percentby2002Internetweek,2000,贏向WTO，石化產業全球e化戰略研討會,CaseIIFarEasternTextileCorp.Textileon-lineReverseAuction,贏向WTO，石化產業全球e化戰略研討會,FEGPurchasingCenter,Yearlyprocurementvolume:NT$30billion,40procurementofficers,morethan37,000requisitionsperyearMorethan900requisitionsperprocurementofficerperyearProduct:PVC,DirectMaterialConstruction/engineering/ComputerMROSuppliers:+5000,贏向WTO，石化產業全球e化戰略研討會,FEGE-ProcurementPlan,Phase4：Connecttoe-Marketplace,Phase1：E-Auction,Phase2：LotusNotesSystemE-procurementengineeringsystemOrderManagementSystemIntegratedWithEBD,Phase3：SupplyMgmttool(BugEyes)Catalog/e-Sourcing,贏向WTO，石化產業全球e化戰略研討會,ProjectResult,Morethan100reverseauctionhavebeenconductedMorethan50%areConstructionprojectrelatedAveragePurchasingCostsaving:10%VeryeffectivetooltodriveoutmarketpriceExpandingsourcingbasewillprovidelonglastingresults,贏向WTO，石化產業全球e化戰略研討會,BenefitstoFarEastern,OnlineReverseAuctionApplyadvancedITtechnologyinprocurementPricingtransparencyimprovemarketefficiencyEasytoadoptDriveoutmarketpriceeffectivelyProvideinstantE-commercebenefits,贏向WTO，石化產業全球e化戰略研討會,CustomerExperience,Pre-auctionpreparationsareessentialEnd-to-endprocessflowintegrationwithexistingprocurementflowLegacyprocessandhistoricalburdensneedtoovercomeSuppliercommunicationandpreparationarecriticaltoon-linereverse-auctionsuccess,贏向WTO，石化產業全球e化戰略研討會,ValuePropositionofCAPCOExchange,贏向WTO，石化產業全球e化戰略研討會,KeySuccessFactorsforeMarketplace,MatureTechnologyplatformClearBusinessCaseExistingIndustryCommunityEasyUserAdoption,贏向WTO，石化產業全球e化戰略研討會,ProvenSAPTechnology,CAPCOSuccessfulImplementationofSAPCAPCOexchangebasedonSAPEBPpackage(EnterpriseBuyerProfessional),贏向WTO，石化產業全球e化戰略研討會,ClearBusinessCase,CAPCOoffershostedSAPEBPasMarketplaceplatformCAPCOalsoinvestedinitialinstallationandsupplieradoptionsBasicdomesticorderprocessingwillbefreeofchargeLeverageparticipantsslowmovingpartstocktoreduceturnaroundtimeandinventorycost,贏向WTO，石化產業全球e化戰略研討會,ExistingIndustryCommunity,Alreadywonsupportfromcompaniesin林園工業區Majorsupplierandbuyertrainingwillbeconductedin高雄,贏向WTO，石化產業全球e化戰略研討會,EasyUserAdoption,WebbasefriendlyuserinterfaceNoplatforminvestmentcostforadditionalparticipantsMinimumbusinessprocesschangeStreamlinebuyerandsuppliercommunication,贏向WTO，石化產業全球e化戰略研討會,WhyCom2B,贏向WTO，石化產業全球e化戰略研討會,Com2BCorp.,LeadingB2BMarketplaceServiceProviderinGreaterChinaRegionE-MarketplaceEnablerbyprovidingindustryleadingplatform,businessservicesandsolutions,贏向WTO，石化產業全球e化戰略研討會,CoreCompetence,AdvancedproductsandtechnologyCustomized