世纪商务英语写作训练Lesson 3 补充 新

Lesson3StructureandStyleofBusinessLetters,商业信函的结构与格式,Rememberthearrangementofeveryelementinabusinessletter.5stylesofbusinesslettersPunctuationstyles2waystoaddressenvelopSampleanalysisNotesfromonpage41,especiallynote3.Exercises,LetterStructuresandPlacement,Broadlyspeaking,businesslettersareusuallycomposedoftwelveelements,amongwhichsevenelementsarenecessaryforabusinessletter,whiletheothersareoptional.Sevennecessaryelements:letterheaddateinsideaddresssalutation(称呼）thebody（正文）thecomplementaryclose（结尾敬词）signature,LetterStructuresandPlacement,LetterheadThenameofthefirminletterheadshouldbethesendersname,sotheaddressshouldbethesendersaddress.DateDateistypedafewlinesbelowthelastlineoftheletterhead.ThecommonformatisusuallyAmericanone(Month/Day/Year).Toavoidconfusion,themonthwritteninfullispreferred.InsideaddressInsideaddressshouldbethereceiversaddress.Itistypedsingle-spacedattheleftmargin.Attentionline指明收信人Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.,LetterStructuresandPlacement,Salutation称呼Itistwolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).Iftheletterisaddressedtoanindividual,usethatpersonscourtesytitleandlastname(DearMr.Lanbam).Evenifyouareonafirst-namebasis(DearLeslie),besuretoaddacolon(oracomma,notasemicolon)afterthesalutation.Useanindividualsfullname(DearLeslieLanbam)onlywhengenderisunknown.SubjectLine事由/主题行Asubjectlinehelpsidentifythesubjectoftheletter.Althoughexpertssuggestplacingthesubjectlinetwolinesbelowthesalutation,manybusinessesactuallyplaceitabovethesalutation.Asubjectlineisoftenunderlinedortypedincapitals.e.g.SUBJECT:OFFICELETTERSTYLE,LetterStructuresandPlacement,Body正文/信文Thisistheactualmessageofaletter.Mostbusinesslettersaresinglespacedwithdoublelinespacingbetweenparagraphs.ComplimentaryClose结尾敬词Itistypedtwolinesbelowthelastlineoftheletter,thecomplimentaryclosemaybeformal(Verytruly/sincerely/cordiallyyours),orinformal(Sincerely/Cordiallyyours).,Differentkindsofclosingbasedonformality:,LetterStructuresandPlacement,Signature签名1）OrganisationName:Ifanorganisationnameisusedafterthecomplimentaryclose,thenameshouldbetypedentirelyincapitalsbelowthecomplimentaryclose.2)Author,Title,andDepartment:Theauthoroftheletterneedsspacetosignhisorhername;therefore,threeblanklinesshouldbeleftabovethetypednameoftheauthor.Ifshort,theauthorstitleordepartmentmayappearonthesamelineastheauthorsname.Iflong,itshouldbetypedimmediatelybelowtheauthorsname.,SpecialNotations,Asforreferenceinitials,enclosureandcopynotation,sometextbookcallthemspecialnotations特别标注，togetherwithmailingandclassificationnotationandpostscript.Referenceinitials打字员姓名缩写Rememberwhatreferenceinitialsmeans,wheretoandhowtowritereferenceinitials.EM:/mefMR:/RGEnclosure附件Whereandhowtowriteenclosurenotation.Enc.Enclosure:Enclosures(3)Enclosure:ContractCatalogueCopynotation(Carboncopynotation)抄送RememberhowandwheretowritecopynotationCC:Cc:cc:,SpecialNotations,Mailingandclassificationnotation邮寄等级标Occasionally,abusinesslettercouldbeofacriticalissueandthewriterdoesnotwantanyoneotherthanthereceivertoreadit.Inthiscase,thewritermaywriter“Confidential”机密beneaththedateline.Ifabusinessletterrequiresaspecialservicebythepostoffice,theword“Registered”挂号or“SpecialDelivery”专递maybewrittenbothonthestationeryandtheenvelop.,SpecialNotations,Postscript附笔Ifyouwanttoaddsomethingaftercompletingtheletterortobringsomethingtotheattentionofthereceiver,youmayuseapostscript.Normally,apostscriptisindicatedby“P.S.”onespacebeneaththenotationifany.Forexample:LT/wtCC:Mr.GeorgeSternP.S.WewillincreasethepriceoftheportablerecorderfromUSD123to$145inJune.YEN,StylesofBusinessLetters,Therearefivestylesofbusinessletters:BlockStyle齐头式ModifiedBlockStyle改良齐头式SimplifiedStyle简化式IndentedStyle缩进式PersonalBusinessLetterStyle私人商务信函格式Itssuggestedthatalearnershouldchooseoneduringhiswriting.,PunctuationStyles,Therearetwostyles:mixedandopen.Payattentiontothedifferencebetweenthem.Lettersusingmixedpunctuationstylehaveacolonafterthesalutaionandacommaafterthecomplimentrayclose.Lettersusingopenpunctuationstyledonothaveacolonafterthesalutationandacommaafterthecomplimentaryclose.e.g.DearMr.Emerson:DearMr.EmersonSincerely,SincerelyP.S.Somebusinesswritersusecommaafterbothsalutationandthecomplimentaryclose.Thisstyleisnotusedmuchinformalbusinesswriting.,EnvelopAddressing,Theaddressontheenvelopcanbewrittenintwoforms:theindentedform缩进式andtheblockedform齐头式.e.g.theindentedform:ChinaNationalMachineryImport&ExportCorp.36,JiangshanRoadBeijing,100008Peopl