外贸函电_第一单元

Chapter2,Layoutofabusinessletter,Structure,SectionIThestructureofbusinesslettersSectionIIStylesofbusinesslettersSectionIIIAddressingEnvelopesHomework,SectionIThestructureofbusinessletters,PartsofaBusinessLetter信件组成部分,1.EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信文6.Thecomplimentaryclose结尾敬语7.Thesignature落款,2.OptionalParts附加部分8.Theattentionline具体收信人9.Thesubjectline事由10.Thereferencenotation案号11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言,1.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl2.OurRef.YourRef.Date:15thNovember,20-3.MessrsH.Ronald&Co.556EastcheapLondon,E.C.3,England8.Attention:ImportDept.4.DearSirs,9.AquaticProducts5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._(Manager)10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.,信函组成部分示例,组成部分分项示例,1.ChinaNationalCereals,Oils&FoodstuffsImp&ExpCorp.8JianguomenNeiDajieBeijing10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:carl2.OurRef.YourRef.Date:15thNovember,20-,5.Wethankyouforyourenquiryof5November.Incompliancewithyourrequest,wearesendingyouherewithacopyofourillustratedcatalogueandaquotationsheetforyourreference.Allpricesaresubjecttoourconfirmationforouraquaticproductshavebeensellingwellthisseason.Therefore,wewouldsuggestthatyouadviseusbyafaxincaseofinterest.Weawaityourearlyfavorablereply.6.Yourstruly,7.ChinaNationalCereals,OilsandFoodstuffsImp&ExpCorp.Sig._(Manager),结尾敬语,10.QS/AN11.Enclosures12.ccourShanghaiBranchOffice13.P.S.WerequirepaymentbyL/CforatotalvaluenotexceedingUSD50,000.,3.WritingPrinciplesofbusinessLetters,7“C”1)Courtesy礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。2)Clarity清楚意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：,3)Conciseness简洁（一）避免废话连篇（二）避免不必要的重复（三）短句、单词的运用4)Consideration体谅写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。,5)Completeness完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种原因、何种方式等。6)Concreteness具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。7)Correctness正确表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。,SectionIIStylesofbusinessletters,TwomajorstylesBlockedStyle齐头式IndentedStyle缩格式,Blockedstyle（平头式）Inblockedstyle,eachlineshouldbewrittenfromtheleftmargininblock.Butsometimesletter-headscanbecentered.Therearetwolinespacesbetweenparagraphs.Thisstyleiseasytocontrolandpractice,soitismuchpopularwithmorepractitioners.Peoplenowadaystendtousethefullblockstyletosavetime.,Intendedstyle（平头式）Asthenamesuggests,theindentedstylemeansthatthesecondlineandthesucceedinglineoftheinsideaddressshouldbeindentedthreeorfiveletters.Sodoesthebeginningofeachparagraphinthebodyoftheletter.Pleasenotethattheindentedletter-spaceshouldbethesameinoneletter.,SectionIIIAddressingEnvelopes,AddressingEnvelopes,Remarks（备注）:1.Private私人信2.Confidential机密信3.Registered挂号邮件4.Express快递邮件5.OrdinaryMail平信6.Immediate(Urgent)急件7.PrintedMatter印刷品8.Sample样品,BlockedStyle,IntendedStyle,RememberyourABC,AccuracyGetyourfactsrightBespecificnotvagueBrevityClarity,KissYourattitude,bepolitePolishupyourprofessionalismavoidnegativityuseactivenotpassivevoice,Assignments,FinishtheexercisesonP22,24,25,Arrangethefollowinginproperformastheyshouldbesetoutaletter:,Sendersname：ChinaNationalLightIndustrialProductsImport&ExportCorporation.ShanghaiBranchSendersaddress:128HuchiuRoad,Shanghai,ChinaSenderstelexaddress:INDUSTRYSHANGHAISenderstelexaddress:33054INDUSCNDate:March23,20.Receiversname:H.G.WilkinsonCompany,LimitedReceiversaddress:245LombartStreet,Lagos,NigeriaSalutationused:DearSirs,Subject-matter:SewingMachinesThem