商学导论期末论文

现代服务业学院商务英语阅读课程论文班级： 姓名： 学号：目录一、 Introduction二、 The definition of related concepts三、 An important role in modern enterprise culture management in the enterprise四、 Methods and means of modern enterprise culture management五、 The existing problems(1) Whistles and legislation(2) Get rich quick, put the cart before the horse(3) Modified frequently, follow ones inclinations六、 Countermeasures七、 ConclusionIntroductionThis paper discussed in view of the enterprise culture.Now, the enterprise culture is enterprises soul and the idea of the core competitiveness of enterprises has been widely recognized. Some people even put the enterprise management in twentieth Century after 80 years to become the cultural management stage. The average life expectancy of Chinese enterprises is very short, the overall management level is not high, the urgent need for advanced management idea and method guidance, to resolve the basic problem and the core problem in the development of enterprise. Although there is no culture of the enterprise also can grow, but there is no culture of the enterprise is difficult to achieve sustainable growth. Culture can not solve the enterprise profit not profitable, but culture can solve enterprise continues to grow and the question of whether or not. In this sense, Chinese enterprises can in the future continue to grow, and the enterprise culture construction has close relation to the success or failure. The enterprise culture is the enterprise most employees recognized concept of value, behavior criteria, ideology and substance, it is the mainstream culture of enterprise in numerous cultures, cultural management is the results of the enterprise. Excellent corporate culture can make the enterprises recognize their own mission and grasp the strategic direction.The definition of related conceptsCorporate Culture or Organizational Culture, is an organization by its values, beliefs, rituals, symbols, such as the way of its unique cultural image. Cultural workers, the workers also known as enterprise culture and enterprise culture, is the corresponding cultural form, cultural workers in labor oriented, it is a kind of quality culture, enterprise culture and enterprise oriented, is a kind of management culture. The enterprise culture is under certain conditions, the production and business operation and management activities of enterprises in the creation of the enterprise has the characteristics of spiritual wealth and material forms. It includes the cultural ideas, values, enterprise spirit, moral norms, standards of behavior, historical tradition, cultural environment, enterprise system, enterprise products etc. Values is the core of enterprise culture. The enterprise culture is enterprises soul, is an inexhaustible motive force for the development of enterprises. It contains a very rich content, its core is the enterprise spirit and values. This value is referring to various cultural phenomena in enterprise management, but the enterprise or enterprise employees engaged in commodity production and the values held in the management.Dill and Kennedy put the outline of enterprise culture the whole theory system into 5 elements, namely the enterprise environment, values, heroes, cultural rituals and cultural network.An important role in modern enterprise culture management in the enterprise （一）The enhancement enterprises core competitiveness Western scholars bao, and sven goran eriksson and jess, mickelsons latest study put forward that the core competitiveness is a collection of enterprise organization capital and social capital. By bear the mission of the organization capital refers to the organization coordinated ability of assets, and social capital as resources provided to behavior person that is used to obtain returns the value of that part of the social structure. The former can be reflected in the organization structure and the latter can reflect the corporate culture, in other words, as a concentrated reflection of enterprise social capital, enterprise culture is the enterprise organization capital under the premise of must enhance the efficiency of the organization activities. Enterprise only combines with its organization capital and social capital, to cultivate and upgrade the core competitiveness of enterprises With the further opening up and development of the market economy, each enterprise to seize market share, occupy the favorable market position and inwardly. But to win the market to be completed, it has to have a strong core competitiveness. Corporate culture as an advanced form of management function, it can help enterprises to clear the overall strategy and function strategy and business strategy. While the enterprise culture management in a timely manner to the enterprise development strategy analysis and consideration, form a clear development skeleton, for enterprises to participate in market competition behavior guidance and evaluation, ensure enterprise competition, the specification, effective, ultimately achieve the purpose of improving core competence. （二）Shape the corporate brand culture, and improve enterprise efficiency Good corporate culture is the setting up enterprise brand, gain market favor. And the brand set up is not easy, it needs to perfect planning and scientific management, and always maintain a good image of the brand. To form a complete cultural management and brand management system. At the same time, the shaping of the brand to establish the confidence of the market and consumers for enterprises and identity, implement industry economic benefit, social benefit and management benefit and win-win. Methods and means of modern enterprise culture management Modern enterprise culture management is a system engineering of organic, it establish a good corporate culture, with scientific management standard and management methods, and then form a perfect management system. （一）New state unity, build enterprise management Management must adhere to the unity of industry of culture, firstly, from the connotation and essence to grasp the enterprise culture management, pay attention to the practical quality of enterprise culture, and through the practical management methods will dissolve into every link of enterprise management, enterprise culture construction enterprise management of the new state（二）People-oriented, stimulate the enterprise vitality Along with the enterprise competition intensifies day by day, the role of talent in enterprise development continuously, and become the important guarantee of scientific and technological innovation, promote enterprise development forward. Therefore, industry must be placed in an extremely important position （三）Emphasizes individuality, the enhancement enterprises core competitiveness Corporate culture, which is based on the enterprise background, it formed in the specific enterprise background, has a distinctive personalized features. At the same time, the industry in the modern enterprise culture management still need to introduce creative thinking, based on the enterprises long-term development planning, through innovative accords with the practice of enterprise management strategy to inspire the whole process of enterprise system, implement the development of the enterprise group intelligence, promote enterprise all aspects of common development and progress, eventually to improve enterprise core competitiveness, to promote better real estate enterprises market competition, jockeying for position. Question ONE：Whistles and legislation Vain is to have existed for a long time in our enterprise culture construction, a common phenomenon, its main performance is: (1) follow suit, fashion and tasted, YiBaoShiHan. Depending on the enterprise culture for fashion, look at the others make their immediate action, (2) show, superficial, bluff, grandstanding. In CIS (corporate image strategy or corporate image recognition system) import, even only in MIS (concept recognition) or VIS (visual identity) import instead of enterprise culture, the loud slogans, manual fine, uniform clothing, but the style is some cosmetic. (3) copy, same, to the same. Values, beliefs, philosophy of deja vu, corporate logo lack individual character, system, norm, the behavior way, especially the spirit of enterprise, with difficulty, has its own special enterprise culture. Question two：Get rich quick, put the cart before the horse Heavy form light content, language behavior, at the end of the day is also a different way, different degree of quick buck or put the cart before the horse. The current enterprise culture construction, pushing, put the cart before the horse of the deeper dislocation is the value pursuit of the enterprise performance. Think the enterprise is not only the for-profit economic organization, the profit maximization is the eternal pursuit of goals. And think that the so-called enterprise culture, is the enterprise to achieve profitability by a variety of ways and methods adopted by the combined form of organization behavior patterns and atmosphere, that development is the absolute truth, only development, increase profits is the profit maximization as enterprises on the thinking mode of the core task and fundamental purpose 。Question three：Modified frequently, follow ones inclinations Enterprise culture should keep pace with The Times, of course, cant always stand still. But if often took out a set of new management thought, proposition and measures, and even put forward a few follow ones inclinationsly allocation of eight slogan, also of reform, innovation, enterprise culture would like to change cavity in the two years, three years will not only make the worker, the customer will also puzzling, difficult to set up the unique corporate image. As part of a system engineering, construction to replace a new set of drawings, the drawings to build new again good will not be a good project. These questions are inseparable with the present situation of the state-owned enterprise reform and development. For the enterprise culture and system and mechanism in soes, CountermeasuresStrategy # 1: grasping the connotation and main points of enterprise culture. It is said that the definition of corporate culture has more than 180, which gives a person the sense caused the enterprise culture is very complex. Enterprise culture is not complicated, actually it is a kind of enterprise management ideas, management science, art, values is the core of it, with the values as the core concept, identification, policy, system and process is the representation and support it. Enterprise culture construction with ideological and political work, dont be confused about the construction of spiritual civilization, not to management. Strategy # 2: attaches great importance to, on the important position. Corporate culture is, indeed, has been the practice proved that the advanced management theory, it is not a beautiful veil, to really pay attention to, cant cut corners and self-deception. Strategy # 3: investigation and study, understand their own businesses. Evergreen enterprises has its dental laboratories in the soul. Enterprise culture cannot be quick, to adapt to enterprise and worker productivity development team thought the actual strengths, especially in the reform and restructuring of state-owned enterprises, more attention should be paid to the best legacy of carry forward the enterprise long-term form culture, accurately grasp the characteristics of enterprises after the reform and restructuring and development direction, pay attention to the maneuverability, a premade temper, constancy, and gradually improve; Strategy # 4: countermeasures of basing on the fundamental, highlight the core values construction. Enterprise culture is the enterprise survival philosophy and life project, value is the meaning of life, values is the basis of enterprise culture, is also the root of enterprise survival and development. The problem of the relationship between the economic and social benefits, people-oriented should include both companies also include social, personal interests and social interests, enterprise highly harmony to promote the common development of enterprises, employees and society is the enterprise to maximize the social value, the reality of the state-owned enterprises internal stakeholders - the owner, operator and laborer to their actual location has no real solution, the relations between and among complexity compared with other enterprises have special, causing them to establish Shared values is also more difficult. Conclusion1. The enterprise culture construction should be suitable to the two civilization construction and society, cannot be divorced from reality disorderly slogan.Enterprise to survive in the social environment, carries on the reform of economic system, political system reform. Any business enterprise principle of management, development goals, security system can the environment and independent survival. Corporate culture can only be independent in the stage of the given performance show their talent. Not this, the unique enterprise culture survival soil.2. The enterprise culture construction must pay attention to the mass, to attract the masses of workers to participate in, is by no means a few things.The core of enterprise culture is the enterprise employees the unity of the formation of common values and lead to behavior, therefore it results the staff must be created in practice. It from employee groups, widely popular among this group and acceptance, that is often said that a household name, is deeply rooted in the hearts of the people. Only the popular culture has a strong vitality.3. Grasp the core of enterprise culture, to deal with the interests of the state, enterprises and employees relations, the tendency of any mental or physical stimuli only are flawed.The formation of correct values of enterprise and enterprise employees are correctly guide said type of technology, is by no means simple preaching and can work. Employees ideological level, values as individual cultural qualities and experience experience, social influence is different, the level of the obvious difference between sex. Therefore, different levels of values within the enterprise objective existence.4. The enterprise culture must advocate team spirit, cohesion force, service for the general objective together.Enterprise culture has the characteristics of the total target service for the enterprise. To achieve the goal of total rely mainly on organization, command, coordinate and control to form, and therefore the enterprise culture must provide public opinion support for the excellent management, form a good atmosphere, make every management implemented smoothly. Of collaborative enterprise organization system within each subsystem that everyone in the team, each post employees play a positive role.5. The implementation of the corporate culture, the methods to set an example, a typical guide, lead by example, take the lead in a lot.Excellent enterprise culture is generally a note and typical around him, set an example. This is because, such doing can embody the charm of enterprise culture, make the enterprise culture personified, models, that employees can see and learn with example, match, follow the example of type; Another key lies in the fact that the establishment of the specific content of enterprise culture, such as the correct values, morals, keep his promise, formulation system, leaders must take t