南京财经大学电子商务英文版课件chapter1

1,IntroductiontoElectronicBusiness,SchoolofInternationalEconomyandTradeElectronicBusinessDepartmentMaoyann毛彦妮,2,InterdisciplinaryNatureofECMarketingComputerscienceConsumerbehaviorandpsychologyFinanceEconomicsManagementinformationsystemAccountingandauditingManagementBusinesslawandEthnicOthers,AboutE-CommerceCourse,3,FoundationofECNetworkEconomyInfrastructureforECE-marketsElectronicPaymentsystemsLogisticsandSupplychainManagementInformationManagement,TheFrameworkofthecourse电子商务四要素：商流、资金流、物流、信息流,4,ThemethodsofstudyFinishingyourworkwithInternetGoodreadinghabitFinalScoreCheckonattendance10%Experiment10%Homework10%Finaltest70%,5,CHAPTER1FoundationsofElectronicCommerce,1.1DefinitionsandContentofEC1.2ClassificationofEC1.3BenefitsandLimitations14TheDrivingforcesofE-commerce1.5ThedevelopmentofECinChina,6,ThecaseofmarkscanbeusedinC2C,B2B,andB2Ce-commerce.,24,mobilecommerce(m-commerce):e-commercetransactionsandactivitiesconductedinawirelessenvironment.location-basedcommerce(l-commerce):m-commercetransactionstargetedtoindividualsinspecificlocations,atspecifictimes,25,Intra-businessEC:e-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,services,orinformationamongvariousunitsandindividualsinanorganizationbusiness-to-employees(B2E):e-commercemodelinwhichanorganizationdeliversservices,information,orproductstoitsindividualemployees,26,collaborativecommerce(c-commerce):e-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonlinee-learning:theonlinedeliveryofinformationforpurposesoftrainingoreducation,27,exchange-to-exchange(E2E):e-commercemodelinwhichelectronicexchangesformallyconnecttooneanotherthepurposeofexchanginginformatione-government:e-commercemodelinwhichagovernmententitybuysorprovidesgoods,services,orinformationtobusinessesorindividualcitizens,28,1.3BenefitsandLimitations,1.3.1BenefitsBenefitstoorganizationsGlobalreachCostreductionSupplychainimprovementsExtendedhoursCustomizationNewbusinessmodels,29,VendorsspecializationRapidtime-to-marketLowercommunicationcostsEfficientprocurementImprovedcustomerrelationsUp-to-datecompanymaterialNocitybusinesspermitsandfeesOtherbenefits,30,2.BenefitstoconsumersUbiquityMoreproductsandservicesCheaperproductsandservicesInstantdeliveryInformationavailabilityParticipationinauctionsElectroniccommunitiesGetityourwayNosalestax,31,3.BenefitstosocietyTelecommutingHigherstandardoflivingHopeforthepoorAvailabilityofpublicservices,32,1.3.2Limitations,TechnicallimitationsofECLackofstandardsforquality,security,andreliability.Insufficienttelecommunicationsbandwidth.Softwaredevelopmenttoolsarestillevolving.ItisdifficulttointegratetheInternetandECsoftwarewithsomeexistingapplicationsanddatabases.Specialwebserversareneededinadditiontothenetworkservers.InternetaccessibilityisstillexpensiveandinconvenientOrderfulfillmentoflarge-scaleB2Crequiresspecialautomatedwarehouses,33,2.NontechnicalLimitationsSecurityandprivacyconcernsdetercustomersfrombuying.LackoftrustinECandinunknownsellershindersbuyingManylegalandpublicpolicyissues,includingtaxation,areasyetunresolvedNationalandinternationalgovernmentregulationssometimesgetinthewayItisdifficulttomeasuresomebenefitsofEC.Customersareresistanttothechangefromarealtoavirtualstore.,34,Peopledonotyetsufficienttrustpaperless,facelesstransactionsInsufficientnumberofsellersandbuyersforcriticalmassAnincreasingamountoffraudontheInternetItisdifficulttoobtainventurecapitalduetothedot-comdisaster,35,Strongcompetition(howtoreducethetransactioncost)GlobaleconomyFrequentandsignificantchangesinmarketsIncreasedpowerofconsumers,1.EconomyandBusinessPressures,1.4TheDrivingforcesofE-commerce,36,2.TechnologicalPressures,IncreasinginnovationsandnewtechnologiesRapidtechnologicalobsolescenceInformationoverloadRapiddeclineintechnologycostvs.performanceratio,37,3、OrganizationresponsesStrategicsystems（EC-supportedstrategicsystems）ContinuousimprovementeffortsandbusinessprocessreengineeringCustomerrelationshipmanagementBusinessalliances:virtualcorporationElectronicmarkets,38,Reductionsincycletimeandtime-to-marketCycletime:thetimeittakesforabusinesstocompleteaproductiveactivityfromitsbeginningtoend.Time-to-market:thetimefromtheinceptionofanideatoitsimplementationEmpowermentofemployeesSupplychainimprovements,39,Masscustomization:make-to-orderinlargequantitiesinanefficientmannerIntrabusiness:fromsalesforceautomationtoinventorycontrolK