同仁堂健康品牌项目设计提案_第五轮_母品牌...

同仁堂健康品牌项目设计提案TRTHealthDesignPresentation,2015年7月24日,同仁堂健康TRTHealth,生命的灵感InspirationoflifeTRTHealth,今日议程Agenda,同仁堂健康母品牌TRTHealth（1）基本元素Basicelements（2）VI系统方案Systemoptions:方案一Optionshape方案二Optiontexture子品牌标识设计探索,上一轮提案反馈Feedbacksummary,我们认可以红色为主色调，金色作为点缀的色彩系统，咖色在实际应用中仍然存在问题；类似“二分法”的整体VI规划系统不认可，整体设计过于简单，在后期的执行中需要质量非常高的图片来展现，且最终效果也未能达到预期；建议VI视觉规划系统进行再创意，要求体现同仁堂健康历史传承与时代创新的两个部分，本次VI系统中的关于传统文件传承的部分几乎没有，时代创新部分的力度又显得比较弱；,01基本元素BasicElements,InspirationoflifeTRTHealth,01.1品牌标识Logo,InspirationoflifeTRTHealth,TRTHealth-Inspirationoflife7,品牌标识Logo,TRTHealth-Inspirationoflife8,同仁堂印章Thesealofheritage标识象征着同仁堂百年来的传统和地位，代表了历史感与现代感之间的完美平衡ThesymbolrepresentsTRTsauthorityandhighlightsitsheritage.ThelogotypestrikesabalancebetweenTRTslonglivedhistoryanditsmodernity.,01.2色彩体系Color,InspirationoflifeTRTHealth,基础颜色Basecolors:TRTsoffer,TRTHealth-Inspirationoflife10,原始材料：代表自然的米色Rawingredients:Naturalbeige同仁堂拥有百年来积累的中医药经验，代表着最天然的原材料,改善配方：代表科技的薄荷绿Refinedchemistry:Scientificmint薄荷绿代表着同仁堂健康在产品和工艺上的创新,最高品质：代表纯净的白色Highquality:Purewhite白色代表着纯净和同仁堂健康产品的最高品质,提亮颜色Highlightcolors:TRTpast,present&future,TRTHealth-Inspirationoflife11,过去：代表传统的紫檀色Past:HeritageZitan长久以来，紫檀一直象征着高贵的身份和尊贵的低位，尤其是在同仁堂创立的清代；紫檀色代表着同仁堂的悠久历史。,当下：代表现代的皇家红Present:Modernizedroyalred红色代表着喜悦、幸运、以及更加现代和强大的同仁堂健康。,未来：代表科技的铜金色Future:Technologydrivencopper由于铜拥有独特的化学性质和优越的导电性，一直是工业上非常重要的材料之一；铜金色代表着同仁堂健康在科技上的不断创新。,色彩体系Colorpalette,TRTHealth-Inspirationoflife12,01.3图片风格Imagery,InspirationoflifeTRTHealth,细节处体现灵感DetailsthatinspireTRT,TRTHealth-Inspirationoflife14,大场景中的灵感Thebiggerpictureofinspiration,TRTHealth-Inspirationoflife15,02.1VI系统方案一Systemoption1Shape,InspirationoflifeTRTHealth,视觉系统概念：灵感之印Visualsystem:Revealingtheensealedinspiration,TRTHealth-Inspirationoflife17,视觉系统概念：灵感之印Visualsystem:Revealingtheensealedinspiration,TRTHealth-Inspirationoflife18,发现灵感Revealinginspiration同仁堂印章代表着传统和品质，它将我们灵感的来源百年来的知识和经验封存在信封中。ThelogoactsasanauthenticationofTRTsheritageandquality.Itensealscenturiesofknowledgeandmystery.TheenvelopekeepsthisknowledgesafeguardedbutrevealsTRTssourcesofinspiration.,应用项目Applicationrange,TRTHealth-Inspirationoflife19,特殊应用Impact&specific,普通应用Dailyuse&generic,1D,2D,3D,1D应用项目1DApplications,TRTHealth-Inspirationoflife20,特殊应用Impact&specific,普通应用Dailyuse&generic,1D,2D,3D,AdsDigital,Ads,广告PrintAd,TRTHealth-Inspirationoflife21,宣传海报Poster,TRTHealth-Inspirationoflife22,户外广告Billboard,TRTHealth-Inspirationoflife23,数字会员卡Digitalmembership,TRTHealth-Inspirationoflife24,2D应用项目2DApplications,TRTHealth-Inspirationoflife25,特殊应用Impact&specific,普通应用Dailyuse&generic,1D,2D,3D,BusinesscardReg.letterhead,Prem.letterheadMembershipcardEmployeecard,普通信纸Regularletterhead,TRTHealth-Inspirationoflife26,名片Businesscard,TRTHealth-Inspirationoflife27,名片纸张和工艺Businesscardpaper&finishings,TRTHealth-Inspirationoflife28,员工卡Employeecard,TRTHealth-Inspirationoflife29,会员卡Membershipcard,TRTHealth-Inspirationoflife30,3D应用项目3DApplications,TRTHealth-Inspirationoflife31,特殊应用Impact&specific,普通应用Dailyuse&generic,1D,2D,3D,Reg.envelope,Prem.envelopeBrochurePaperbag,普通信封Regularenvelope,TRTHealth-Inspirationoflife32,普通文具材质和工艺Regularstationeryfinishings,TRTHealth-Inspirationoflife33,员工手册Handbook,TRTHealth-Inspirationoflife34,高级文具Premiumstationery,TRTHealth-Inspirationoflife35,高级文具材质和工艺Premiumstationeryfinishings,TRTHealth-Inspirationoflife36,品牌手册封面Brochurecover,TRTHealth-Inspirationoflife37,品牌手册封面材质和工艺Brochurecoverfinishings,TRTHealth-Inspirationoflife38,品牌手册内页Brochurespread,TRTHealth-Inspirationoflife39,礼品袋Paperbag,TRTHealth-Inspirationoflife40,礼品袋材质和工艺Paperbagfinishings,TRTHealth-Inspirationoflife41,VI系统方案一总览Systemshaperangeoverview,TRTHealth-Inspirationoflife42,Impact&specific,Dailyuse&generic,1D,2D,3D,AdsDigital,BusinesscardReg.letterhead,Reg.envelope,Ads,Prem.letterheadMembershipcardEmployeecard,Prem.envelopeBrochurePaperbag,02.2VI系统方案二Systemoption2Texture,InspirationoflifeTRTHealth,灵感之光ThelightofinspirationCenturiesofknowledgeinspiringthefuture,TRTHealth-Inspirationoflife44,TRTHealth-Inspirationoflife45,纹理效果Texture:Thelightofinspiration,TRTHealth-Inspirationoflife46,在“灵感之印”系统中的应用Visualsystem:Revealingtheensealedinspiration,TRTHealth-Inspirationoflife47,在“灵感之印”系统中的应用Visualsystem:Revealingtheensealedinspiration,灵感之光Thelightofinspiration光线从画面下方照进来，象征着同仁堂百年来积淀的知识带来的灵感的光芒ThelightappearsfromunderneaththeensealedenvelopeandsymbolizescenturiesofknowledgeshininguponTRTssourcesofinspiration.,应用项目Applicationrange,TRTHealth-Inspirationoflife48,DAILYUSE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,1D应用项目1DApplications,TRTHealth-Inspirationoflife49,DAILYUSE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Digital,Ads,Digital,Ads,TRTHealth-Inspirationoflife50,广告Printad,TRTHealth-Inspirationoflife51,纹理效果与颜色组合Texture&colorvariants,TRTHealth-Inspirationoflife52,宣传海报Poster,TRTHealth-Inspirationoflife53,纹理效果与图片组合Texture&imagevariants,TRTHealth-Inspirationoflife54,户外广告Billboard,TRTHealth-Inspirationoflife55,户外广告Billboardalternativesexamples,TRTHealth-Inspirationoflife56,户外广告Billboardalternativesexamples,TRTHealth-Inspirationoflife57,数字会员卡Digitalmembership,数字会员卡代码Digitalmembership,generatedcodes,TRTHealth-Inspirationoflife58,2D应用项目2DApplications,TRTHealth-Inspirationoflife59,DAILYUSE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,BusinesscardReg.letterhead,Prem.letterhead,Prem.letterheadMembershipcardEmployeecard,SpecialInvitation,TRTHealth-Inspirationoflife60,普通信纸Regularletterhead,TRTHealth-Inspirationoflife61,会员卡Membershipcard,3D应用项目3DApplications,TRTHealth-Inspirationoflife62,DAILYUSE+,1D,2D,3D,Generic普通应用,+IMPACT,Specific特殊应用,Reg.envelope,Pre.envelope,Prem.envelopeBrochurePaperbag,AnnualreportGiftbag,TRTHealth-Inspirationoflife63,员工手册Handbook,TRTHealth-Inspirationoflife64,高级文具Premiumstationerygeneric,TRTHealth-Inspirationoflife65,高级文具Premiumstationeryspecific,高级文具材质与工艺Premiumstationeryfinishings,TRTHealth-Inspirationoflife66,TRTHealth-Inspirationoflife67,品牌手册封面Brochurecover,品牌手册封面材质和工艺Brochurecoverfinishings,TRTHealth-In