选修九 5.2Unit 5　How advertising works.ppt

新课标人教版课件系列,高中英语选修(模块）95.2,welcome!,howadvertisingworks,enjoyanad.,skimthetextandpredictthecontent.,skimming,listenandpayattentiontothefollowingwords.,who?why?where?how?,choosethecorrectanswers.,1.whoadvertises?()a.businessb.individualsc.organisationsd.associations2.whydotheyadvertise?()a.toinformthepublicb.toselltheirgoodsc.toeducatethebadguysd.tofoolpeople,a.b.c.d,a.b,3.wheredotheyadvertise?()a.onbusesb.ontheradioc.ontheinternetd.onbillboardse.onourtextbookf.onourclothes4.howdotheymakeeffectiveads?()a.identifytheirtargetb.appealtotheirtargetc.useacheapmediumd.usevisualmedium,a.b.c.d.f,a.b,dividethetextintofourparts.,parti.(para)partii.(para)partiii.(para)partiv.(para),introduction,whatisanad?,howdoadvertisersmakeeffectiveads?,howeffectiveareads?,1,2,3-7,8-9,1.weareexposedtoadsonlyinthepublicplaces.2.understandinghowadvertisingworkscanhelpusearnalotofmoney.,trueorfalse.,f,f,3.anadvertisementisamessageorannouncementthatintendstoinformorcheatpeople.4.advertisersincludebusiness,individuals,organizationsandassociations.,t,f,5.advertisersmakeadseffectivebyidentifyingthetargetonly.,6.usingasuitablemediaplaysanimportantpartinads.,f,t,7.aneffectiveadvertisementislikelytomakepeoplebuytheproductsthattheyhavenousefor.,f,comprehending,watera.whatisthemostcommonnameforh2o?water.,b.whatisthepurposeofthisadvertisement?encouragepeopletousewaterwiselyandtosaveit.,a.whatgroupofpeopleistheadvertisementmadefor?youngpeoplewholikesportsandthelatestfashions.,2.supershooze,b.whatmessagedoestheadvertisementgive?ifyouwearourshoesyoullhaveanexcitinglife,andbepopular.,c.doyouthinkthemessageistrue?no,becausejustwearingacertainbrandofshoeswontmakeyouexcited,popularorhavefun.,whyarethefirsttwolineswrittenbiggerthantherest?itcandrawpeoplesattention.,3.refreshwater,b.doesitmeantheadvertiserwilllosemoneyifyoubuytwobottleswithtwobottlesfree?,no,theywillmakemoremoneybysellingmorebottles.,c.whydoadvertisersoftenusethe“buyonegetonefree”message?peopleloveabargainandlikebuyingtheproductiftheythinktheyaregettingsomethingforfree.,a.whatdoesthisadvertisementencourageyoutothink?,4.environment,air,thinkof,thesky,ourenvironment,how,b.whatdoyouthinkcausesairpollution?,airpollution,modernmachines,transportationvehicles,humanbeings,c.howelsecanadvertisersmakepeoplemoreawareofourenvironment?tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.,5.“speeding”and“howfastamigoing”?a.whatdobothadswantpeopletodo?theywantpeopletostopspeeding.,b.whoaretheirtarget?drivers.,homework,underlinesomedifficultpoints.previewthepassageonpage48.,enjoymoreads.,readagainand,1.rm5.fitinto6.appealto7.itwouldbenouseadvertising.8.relyon9.havenousefor,1.ccate;appeal;target;budget;media;expense.,answers:p45.learningaboutlanguage,2.completethesentencesusingwordsfromtheboxintheirproperforms.1)casual2)basis3)attach4)worthy5)association6)corporation7)refresh8)conscience9)garment10)inform,3.completethesentenceswiththecorrectpreposition.,1)weareexposed_hundredsofdifferentadvertisementseveryday.2)sheisaremarkablewomanwhoisworthy_youradmiration.,to,of,3)ifyoukeepcopyingeverythingshedoes,youllturn_heroneday.4)thepoliceappealed_thepublicforanyinformationaboutthemurder.,i