5.回复函(2012)

Replies,第五讲,回复函,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:1.Opening2.ConfirmingThatYouCanHelp3.AnsweringEachRequestfromtheInquirer4.SuggestingAlternatives5.IfNecessary6.IfNotHavingThankedYourCustomer7.ConcludingYourLetterCourteouslyandConfidently,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:1.OpeningBesuretothankthewriteroftheinquiryfortheletterinquestionbyexpressingyourappreciationforhisorherinterestinyourgoodsandcompany.Donotforgettomentionthedateofhisorherletterandquoteanyreferencesthatappear.OpeningswithExpressions:Weareinreceiptofyourinquiry(coldanddistant)Inreplytoyourinquiry(coldanddistant)Itwaswiththeutmostpleasurethatwereceived(desperate,worse,insincere)Wedeeplyregretthatwecannotsupplyyouwith(desperate,worse,insincere)Thankyoufor,Idliketothankyoufor,Iamsorrythat(enough),Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:1.OpeningSentenceMenu:Thankyouforyourletterof,inwhichyouaskedaboutourrangeofplasticgoods.WearepleasedtoreceiveyourletterofanddelightedtosendyouItisapleasuretoreceiveyourletterof.,andweareenclosingWeappreciateyourinterestinItisagreatpleasureofhavingyourinquiryforournewHUCompanyEquipment.Weareenclosingacopyofthepamphlets(booklets)whichillustratetheopeningdirections.,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:2.ConfirmingThatYouCanHelpSituation:Inansweringaletterofinquiry,ifyourcompanyhasthestockofthegoodsaskedabout,andissatisfiedwiththebusiness,youarenotreadytohesitatethedeal,youmakesurethatyouarepositiveabouttheinquiry,andwellonthewaytocarryforwardyourcontacts,youtrytoconveyapositivemessagebyconfirmingthatyoucanhelp.Youwritethisway:(1)Iampleasedtoinformyouthatwecansupplymostitemsfromthestock.(2)Wearegladtotellyouthatwehaveawideselectionof,whichIthinkwillbetoyoursatisfaction.(3)Asforyourrequest,Ithinkyourrequestedproductsareobtainablefromourstock.(4)isinstockandisavailabletoyouuntil,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:3.AnsweringEachRequestfromtheInquirerTheinquirersrequests:catalogue,price-list,sample,tradeterms,etc.Thewritershouldbepatientenoughtoanswereachofthelistevenifthelistislong.4.SuggestingAlternativesIfyoudonthavewhattheinquireraskedfor,offeranalternative.Donotcriticizetheproductheorsheoriginallyaskedfor.SentenceMenu:(1)Thegoodsyouinquiredforinyourletterareoutofstocknow,butwecanofferyouasubstitutewhichIthinkisequalinand(2)Weareveryregretfulthatweareunabletosupplywhatyourequiredinquality,withthesamephysicalcharacteristicsbutwesupplyyoutheproductsof(3)Thisnewmodelofmachinehasallthequalitiesoftheoneyouaskedfor,andithasaddedadvantagesofbeinglighter,strongerandmoredurable.,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:5.IfNecessaryIfyouwanttoputanewproductonthemarket,theletterofreplymustdosomethingtogetthereadertoknowaboutyournewproduct.Thelettershouldsustainthereadersinterestandpersuadehimorhertoplaceanorder.Simpleanswerthatyouhavethegoodsinstockisnotenough,youmustencourageandtrytoinitiatebusinessrelationsbywritingpositively.,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:5.IfNecessarySentenceMenu:(1)Wearesureyouwillfindareadysaleforourproducts,inyourashaveotherrelationsinothercountries,andwedohopethatwecanreachanagreementonthetermsquoted.(2)Wehopethatyouwillagreethatourpricesareverycompetitiveforthesegoodqualitygoods.(3)Themottoofourcompanyistograntourcustomerseverysatisfactorypurchasewhichincludesamoney-backguarantee,freeinstallationandimmediatedeliveryservice.,Unit5Replies,5.1Introduction,AspectsofaLetterofReplies:6.IfNotHavingThankedYourCustomerIfyouhavenotexpressedyourappreciationatthebeginningofyourletter,thankyourcustomerbeforeyouconcludeit.7.ConcludingYourLetterCourteouslyandConfidentlyIntheconcludingparagraph,expressyoursincereexpectationoffurthercontactorevenanordercourteously.Goodconclusionisthelastchancetobuildgoodwillandinducereaderstomakeapurchase.,Unit5Replies,5.2Conclusion,Areplytoaninitialinquiryisthefirstimpressionthecustomerwillhaveofthewriter,andhowthecustomerjudgesthewriter.Useadirectapproachtotellthecustomerwhattheproductis,whyheorsheshouldbuyit,howmuchitwillcost,andwhatconcessionsyouaregoingtooffer,willcreateanimpressionofanefficientcompanywhichcanhandlehisorherordersmoothly.SentenceMenufor