BBC步入商界Unit 17 Comparing Products and Prices 比较产品和价格

bbc步入商界unit 17 comparing products and prices 比较产品和价格 unit 17 comparing products and prices 比较产品和价格kate mckenna: the boss isn t doing as well as we had hoped.凯特麦凯纳：“大老板”销售没有我们预计的好。we didn t launch at the right time.我们推出产品的时间不太合适。i myself don t think the market was ready for us.我本人认为市场还不成熟。dealer dan came later and cheaper.maybe we should move downmarket in a couple of key territories.“商人丹”推出的时间迟，价格又便宜 或许我们该在几个主要地区把市场放在低收入消费者身上。edward green: excuse me, can i interrupt?爱德华格林：打扰一下，我能插一句吗？don bradley: sure.堂布拉德利：当然。edward green: i ve just had a call from danny mcneil at eromart.爱德华格林：我刚刚接到丹尼麦克内尔的电话。kate mckenna: oh really?凯特麦凯纳：哦，真的吗？edward green: he wants a meeting to discuss discounts.爱德华格林：他想开个会讨论一下优惠的问题。although he s talking about a substantial order, he wants better terms than i can authorise.尽管他说的订货数量很大，但他要的条件已经超出了给我的授权。would you prefer to deal with him yourself?你要不要亲自处理？don bradley: how larger a discount does he want?堂布拉德利：他要多大的优惠？edward green: he didn t say.爱德华格林：他不肯说。but i think it s higher than anything we ve ever given before.但我想比我们之前所有的优惠都高。he loved the product, though.不过，他到是喜欢这件产品。i think he s ready to negotiate.我认为他是可以沟通的。don bradley: i think it s time that we worked on this together.堂布拉德利：我认为到了我们齐心协力做这件事情的时候了。do you agree?你同意吗？edward green: yes!爱德华格林：同意!kate mckenna: edward, are you coming down to the workshop?凯特麦凯纳：爱德华，你要来研发室吗？derek wants to show us his latest idea.德里克想给我们看一下他最新的想法。edward green: okay. i ll join you later.爱德华格林：好的。我过会来。don bradley: no, i think derek wants to talk to the whole team.堂布拉德利：不，我认为德里克想告诉整个团队。come on!来吧!kate mckenna: well, it s a terrific idea, but how much will it cost to develop?凯特麦凯纳：嗯，是个好注意，但生产出来要多少成本？derek jones: not as much as you think.德里克琼斯：不会比你想的多。kate mckenna: it will be too expensive.凯特麦凯纳：会太贵的。derek jones: no, not really.德里克琼斯：不，不会。i have prepared a long, detailed, careful analysis of the development costs.我已经准备了一份详尽严谨的生产成本分析。see for yourself.你们自己看吧。kate mckenna: it will never sell.凯特麦凯纳：销路不会好。who s the market for this?谁是目标市场？derek jones: it is more upmarket than big boss but it will still appeal to kids as well as executives and office workers.德里克琼斯：这比“大老板”还要接近高消费市场，但也会吸引儿童以及经理人和办公室工作人员。kate mckenna: but that s the problem derek.凯特麦凯纳：不过，德里克，这就是问题所在啊。there s no market focus.没有市场焦点。do you remember the easirite two years ago?你还记得两年前的easirite 吗？we had a beautiful well-designed but expensive product.我们这款产品外表美观、设计精美但价格太高。it was great.产品很不错。parents and children could both use it.家长和孩子们都用。but could we sell it?但我们有卖动吗？no, it failed because we hadn t defined our market.没有，我们没有成功就是因为没有划定市场。derek jones: but this is different.德里克琼斯：但这款不同。this is more fun than easirite.这个比easirite还有趣。don bradley: the costings look okay, but it has too many moving parts.堂布拉德利：生产费还好，不过活动的部件太多。derek jones: so does a car, but that seems to sell.德里克琼斯：汽车也是这样啊，还不是照卖不误。kate mckenna: that s not the point.凯特麦凯纳：问题不在这里。the more moving parts you have the more likely something will go wrong活动的部件越多，出错的可能性就越大。derek jones: i don t agree.德里克琼斯：我不同意。don bradley: let抯 s just hold on a second and think about this.堂布拉德利：我们先等等，仔细考虑一下。derek, you like the concept and think it will sell; kate, you can t see a market for it.德里克，你喜欢这个概念，并且认为会有市场；凯特，你认为不会有市场。kate mckenna: i can t see where it fits in our product range.凯特麦凯纳：我看不出这件产品该归入那个系列。don bradley: i m inclined to agree with kate.堂布拉德利：我倾向凯特的意见。this is much more expensive than anything else we market.这件产品比我们销售的任何产品都贵。kate mckenna: although it s a wonderful idea, we just won t be able to sell it.凯特麦凯纳：虽然想法很棒，我们却卖不动。you must see that yourself, derek.德里克，你本人也一定是这样看的吧。derek jones: well not really.德里克琼斯：也不是don bradley: edward, what do you think?堂布拉德利：爱德华， 你认为怎么样？edward green: can i just check something here derek?爱德华格林：德里克，我能不能先确认一下？are you saying that there is a plastic thin enough and flexible enough to make this realistic?你是不是在说有这样一种够细又够柔韧的塑料来使这一切成为现实？derek jones: exactly.德里克琼斯：一点不错。edward green: that s brilliant.爱德华格林：太好了。on paper, i think it s the most remarkable thing i ve seen.从理论上来说，我认为那是我见过的最非凡的东西。don bradley: well, maybe edward has something.堂布拉德利：或许爱德华有这方面的资料。maybe we ought to have a closer look.或许我们该看的得更细些。danny mcneil: i don t know what s happened to your boss.丹尼麦克内尔：不知道你老板有什么事。he knows i never start my meetings late.他知道我从不晚开会的。do you want to wait here for don or would you rather look around?你要在这儿等堂还是四处走走？edward green: if it s alright with you, i d like to look around.爱德华格林：如果你没什么问题，我想四处走走。danny mcneil: good choice.丹尼麦克内尔：选的不错。danny mcneil: of course, i have two or three meetings a day with sales people like you.丹尼麦克内尔：当然，我每天和跟你一样的销售人员开2、3次会。edward green it s very good of you to see me.爱德华格林： 你能来看我真是太好了。danny mcneil: i always talk to my suppliers myself-it s the best way of working.丹尼麦克内尔：我一直跟我的供应商讲-这是最佳的工作方式。and i always prefer to bring them down here-they get a better idea of our operation.并且我总是把他们带到这里-他们会有更好的运营想法。they must understand how we work.他们必须明白我们是怎样工作的。our success is based upon a certain formula.我们的成功是有一定的规则的。whereas most supermarkets target individual territories, our products are pan-european.尽管大多数超市把目标市场定在单个的区域，我们的产品是面向全欧洲的。we always buy in the products with the best sales performance-products with a proven track record.我们总是购买销售最佳的产品-那些被证明有记录的产品。we look for the biggest discounts, and we usually get them.我们寻求最大的优惠，通常我们也会得到最大的优惠。danny mcneil: mcneil.丹尼麦克内尔：麦克内尔。don bradley: danny, it s don bradley here.堂布拉德利：丹尼，我是堂布拉德利 。danny mcneil: good morning, don.丹尼麦克内尔：早上好， 堂。i thought i was meeting you here.我原以为会在这里跟你见面的。don bradley: i m sorry danny.堂布拉德利：对不起，丹尼。that was the plan, but i m going to be late.本来计划是这样的，但我会迟点。this meeting is taking longer than expected.这次会议比预期的要长。danny mcneil: oh. when can you get here?丹尼麦克内尔：哦。你什么时候可以到这里？don bradley: i ll be there as soon as i can.堂布拉德利：我会尽快赶到那里。is edward with you?爱德华跟你一起吗？danny mcneil: he is.丹尼麦克内尔：他在。don bradley: could you start the meeting without me?堂布拉德利：你可以不要管我，开始开会吗？edward knows the situation.爱德华知道情况。oh, and can i have a quick word with him?哦，我能跟他很快地说两句吗？danny mcneil: i ll pass the phone to him.丹尼麦克内尔：我会把电话给他。danny mcneil: okay. it s for you-it抯 don bradley, he抯 got a problem.丹尼麦克内尔：好的。找你的-是堂布拉德利，他出点问题。edward green: oh, thanks.爱德华格林：哦，谢谢。danny mcneil: would you like a word in private?丹尼麦克内尔：你们要私下谈吗？edward green: if you don t mind.爱德华格林：如果你不介意。don bradley: sorry edward.堂布拉德利：抱歉，爱德华。i m stuck in a meeting here.我还在这边开会。you ll have to deal with mcneil by yourself.你得自己对付麦克内尔了。edward green: oh.爱德华格林：哦。don bradley: can you talk?堂布拉德利：你说话方便吗？edward green: yes, he s stepped away for a few minutes.爱德华格林：是的，他离开了几分钟。do you really want me to negotiate?你真的想让我谈判？wouldn t you rather postpone the meeting?你不能推迟会议吗？don bradley: how do you feel about it?堂布拉德利：你认为呢?edward green: i m happy to go ahead, i think.爱德华格林：我认为，我会很高兴可以继续下去。don bradley: you don t sound sure.堂布拉德利：你语气不是很肯定啊。edward green: i m not.爱德华格林：是不肯定。don bradley: look: we ve talked about this negotiation.堂布拉德利：听我说：我们谈过这次谈判。you know the game plan.你也知我们的计划。do your best.i ll be there as soon as i can.尽力去做我会尽快赶过去。edward green: okay don.爱德华格林：好的，堂。i ll do what i can. see you later.我会尽力的。稍后见。danny mcneil: okay?丹尼麦克内尔：好了？edward green: yes, thanks.爱德华格林：是的，谢谢。danny mcneil: so don can t make it.丹尼麦克内尔：这么说堂赶不及了。oh well, right, what was i saying?哦，好吧，我刚刚说到哪儿了？oh yes: discounts.哦，对了：优惠。edward green: we re certainly happy to talk about possible discounts.爱德华格林：能谈一下可能的优惠，我们是十分开心的。danny mcneil: you see this?丹尼麦克内尔：你看到了吗？edward green: yes.爱德华格林：是的。danny mcneil: how many of these do you think we ve sold in europe in the last month?丹尼麦克内尔：你认为我们上个月在欧洲售出了多少？edward green: 1,800 - 2,000.爱德华格林：1,800 - 2,000件。danny mcneil: we sell more than that weekly.丹尼麦克内尔：我们每周的销售量都比这多。edward green: how much do yo