low carbon transport presentation (powerpoint 6391kb)：低碳交通（powerpoint演示6391kb）

Ian VearsTravel Choice & Access TeamDepartment of Environment & TransportationLow Carbon Travel?,Work shop outline,What do you want from todayDefinitionsBenefits of changed Travel BehaviourThe Alternatives and ways to get changeWhy people dont ChangeWhat would you do exerciseConclusions,What do you want from the session?,Definitions,Low Carbon TravelActive TravelSustainable TravelSmarter Choices,Benefits of Change Travel Behaviour,TimeHealthMoneyHassleEnvironment,The Alternatives & ways to get change,AlternativesDont travelPublic transportWalkCycleCar share,Ways to get changeTravel PlansPersonalised Travel PlansInformation provisionEventsIncentivesTrial periodsTrainingInfrastructure,Why people dont change,They dont see (denial, insight etc)They dont knowThey dont know howThey dont care,What does it take?,Give then insight if you can just make them see, then they will changeGive them knowledge if people just know enough, then they will changeGive them skills if you can just teach people how to change, then they will do itMake then “concerned” if you can just make people feel bad or afraid enough, they will change,Ambivalence,A conflict between two courses of action each of which has perceived costs and benefits associated with itUnresolved ambivalence is often the reason why people get stuckHow you handle ambivalence influences the outcome.,What would you do exercis